--- title: "Wine fridges: Which brands are most popular in search?" description: "Compare the wine fridges people search for. Share of Search among Haier, Liebherr, Newair, EuroCave, Kalamera and Vinotemp, the wine fridges Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/wine-fridges" publisher: "Brandwave" --- # Wine fridges: Which brands are most popular in search? Compare the wine fridges people search for. Share of Search among Haier, Liebherr, Newair, EuroCave, Kalamera and Vinotemp, the wine fridges Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Wine fridges - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Haier, 65.8% ## Which brand is most popular in search among wine fridges worldwide? - In August 2026, Haier was the most searched among wine fridges worldwide, with an estimated 480K branded searches and 65.8% estimated Share of Search within this set. - Liebherr is in 2nd place, 32.1 percentage points behind at 33.8% Share of Search. - Across the 11 months ending August 2026, Haier’s estimated Share of Search among wine fridges worldwide peaked at 72.8% in May 2026 and was lowest at 64.9% in July 2026. - Across the 11 months ending August 2026, Liebherr’s estimated Share of Search among wine fridges worldwide peaked at 34.8% in November 2025 and was lowest at 27% in May 2026. - Across the 11 months ending August 2026, Haier, Liebherr, Newair, EuroCave, Kalamera and Vinotemp held steady: their estimated Share of Search among wine fridges worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Haier vs Liebherr: compare search popularity](/demand/global-en/compare/haier-vs-liebherr): 65.8% against 33.8% Share of Search. ## How did search popularity change for wine fridges worldwide in August 2026? - In August 2026, Haier gained estimated Share of Search among wine fridges worldwide, from 64.9% to 65.8%. - In August 2026, Liebherr lost estimated Share of Search among wine fridges worldwide, from 34.8% to 33.8%. - Estimated monthly branded searches for Newair worldwide rose 51.8% over 11 measured months, from 2K to 3K in August 2026. - Estimated monthly branded searches for EuroCave worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Haier | 65.8% | 480K | -14.6% | Haier | | 2 | Liebherr | 33.8% | 246K | -18.3% | Liebherr | | 3 | Newair | 0.41% | 3K | +0.7% | Newair | | 4 | EuroCave | 0.01% | 90 | -18.2% | EuroCave | | 5 | Kalamera | <0.01% | 20 | 0.0% | Kalamera | | 6 | Vinotemp | <0.01% | 10 | 0.0% | Vinotemp | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Haier | 587K | 65.9% | 1 | | Oct 2025 | Liebherr | 301K | 33.8% | 2 | | Oct 2025 | Newair | 2K | 0.22% | 3 | | Oct 2025 | EuroCave | 110 | 0.01% | 4 | | Oct 2025 | Kalamera | 20 | <0.01% | 5 | | Oct 2025 | Vinotemp | 10 | <0.01% | 6 | | Nov 2025 | Haier | 561K | 64.9% | 1 | | Nov 2025 | Liebherr | 301K | 34.8% | 2 | | Nov 2025 | Newair | 2K | 0.23% | 3 | | Nov 2025 | EuroCave | 140 | 0.02% | 4 | | Nov 2025 | Kalamera | 30 | <0.01% | 5 | | Nov 2025 | Vinotemp | 20 | <0.01% | 6 | | Dec 2025 | Haier | 661K | 72.7% | 1 | | Dec 2025 | Liebherr | 246K | 27.1% | 2 | | Dec 2025 | Newair | 2K | 0.22% | 3 | | Dec 2025 | EuroCave | 90 | <0.01% | 4 | | Dec 2025 | Vinotemp | 30 | <0.01% | 5 | | Dec 2025 | Kalamera | 20 | <0.01% | 6 | | Jan 2026 | Haier | 587K | 65.9% | 1 | | Jan 2026 | Liebherr | 301K | 33.8% | 2 | | Jan 2026 | Newair | 1.9K | 0.22% | 3 | | Jan 2026 | EuroCave | 70 | <0.01% | 4 | | Jan 2026 | Vinotemp | 20 | <0.01% | 5 | | Jan 2026 | Kalamera | 10 | <0.01% | 6 | | Feb 2026 | Haier | 480K | 66% | 1 | | Feb 2026 | Liebherr | 246K | 33.8% | 2 | | Feb 2026 | Newair | 1.4K | 0.19% | 3 | | Feb 2026 | EuroCave | 90 | 0.01% | 4 | | Feb 2026 | Vinotemp | 30 | <0.01% | 5 | | Feb 2026 | Kalamera | 10 | <0.01% | 6 | | Mar 2026 | Haier | 562K | 65% | 1 | | Mar 2026 | Liebherr | 301K | 34.8% | 2 | | Mar 2026 | Newair | 1.9K | 0.23% | 3 | | Mar 2026 | EuroCave | 110 | 0.01% | 4 | | Mar 2026 | Vinotemp | 50 | <0.01% | 5 | | Mar 2026 | Kalamera | 20 | <0.01% | 6 | | Apr 2026 | Haier | 662K | 68.6% | 1 | | Apr 2026 | Liebherr | 301K | 31.2% | 2 | | Apr 2026 | Newair | 1.7K | 0.17% | 3 | | Apr 2026 | EuroCave | 110 | 0.01% | 4 | | Apr 2026 | Vinotemp | 20 | <0.01% | 5 | | Apr 2026 | Kalamera | 10 | <0.01% | 6 | | May 2026 | Haier | 663K | 72.8% | 1 | | May 2026 | Liebherr | 246K | 27% | 2 | | May 2026 | Newair | 2K | 0.22% | 3 | | May 2026 | EuroCave | 110 | 0.01% | 4 | | May 2026 | Vinotemp | 30 | <0.01% | 5 | | May 2026 | Kalamera | 10 | <0.01% | 6 | | Jun 2026 | Haier | 662K | 68.6% | 1 | | Jun 2026 | Liebherr | 301K | 31.2% | 2 | | Jun 2026 | Newair | 2.5K | 0.25% | 3 | | Jun 2026 | EuroCave | 110 | 0.01% | 4 | | Jun 2026 | Vinotemp | 30 | <0.01% | 5 | | Jun 2026 | Kalamera | 10 | <0.01% | 6 | | Jul 2026 | Haier | 562K | 64.9% | 1 | | Jul 2026 | Liebherr | 301K | 34.8% | 2 | | Jul 2026 | Newair | 3K | 0.34% | 3 | | Jul 2026 | EuroCave | 110 | 0.01% | 4 | | Jul 2026 | Kalamera | 20 | <0.01% | 5 | | Jul 2026 | Vinotemp | 10 | <0.01% | 6 | | Aug 2026 | Haier | 480K | 65.8% | 1 | | Aug 2026 | Liebherr | 246K | 33.8% | 2 | | Aug 2026 | Newair | 3K | 0.41% | 3 | | Aug 2026 | EuroCave | 90 | 0.01% | 4 | | Aug 2026 | Kalamera | 20 | <0.01% | 5 | | Aug 2026 | Vinotemp | 10 | <0.01% | 6 | | Sep 2026 | EuroCave | — | — | — | | Sep 2026 | Haier | — | — | — | | Sep 2026 | Kalamera | — | — | — | | Sep 2026 | Liebherr | — | — | — | | Sep 2026 | Newair | — | — | — | | Sep 2026 | Vinotemp | — | — | — | ## What is being compared - **EuroCave**: Measured on the search term “eurocave wine”. - **Haier**: Measured on the search terms “haier”, “haier com” and “haier washer”, summed into one figure. - **Kalamera**: Measured on the search term “kalamera wine”. - **Liebherr**: Measured on the search term “liebherr”. - **Newair**: Measured on the search terms “ice maker newair” and “newair com”, summed into one figure. - **Vinotemp**: Measured on the search term “vinotemp wine”. - [EuroCave](/demand/global-en/brands/eurocave) - [Haier](/demand/global-en/brands/haier) - [Kalamera](/demand/global-en/brands/kalamera) - [Liebherr](/demand/global-en/brands/liebherr) - [Newair](/demand/global-en/brands/newair) - [Vinotemp](/demand/global-en/brands/vinotemp) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among wine fridges worldwide? In August 2026, Haier was the most searched among wine fridges worldwide, with an estimated 480K branded searches and 65.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Wine fridges: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/wine-fridges This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wine-fridges. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.