---
title: "Wine brands: Which are searched most?"
description: "Compare the wine brands people buy. Share of Search among Saint Clair, Villa Maria, Oyster Bay, Mud House, Giesen and Kim Crawford, the wine brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wine-brands"
publisher: "Brandwave"
---

# Wine brands: Which are searched most?

Compare the wine brands people buy. Share of Search among Saint Clair, Villa Maria, Oyster Bay, Mud House, Giesen and Kim Crawford, the wine brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wine brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Saint Clair, 33.8%

## Which brand is most popular in search among wine brands worldwide?

- Saint Clair and Villa Maria share the highest estimated Share of Search among wine brands worldwide, at 33.8% in September 2026.
- Across the 12 months ending September 2026, Saint Clair’s estimated Share of Search among wine brands worldwide increased from 30.5% to 33.8%.
- Across the 12 months ending September 2026, Villa Maria’s estimated Share of Search among wine brands worldwide increased from 30.5% to 33.8%.
- Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among wine brands worldwide decreased from 20.4% to 18.5%.
- Across the 12 months ending September 2026, Mud House’s estimated Share of Search among wine brands worldwide decreased from 7.5% to 5.6%.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among wine brands worldwide decreased from 6.1% to 3.7%.
- Across the 12 months ending September 2026, Saint Clair’s estimated Share of Search among wine brands worldwide peaked at 35.8% in April 2026 and was lowest at 23.2% in December 2025.
- Across the 12 months ending September 2026, Villa Maria’s estimated Share of Search among wine brands worldwide peaked at 36.3% in June 2026 and was lowest at 21.3% in November 2025.
- Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among wine brands worldwide peaked at 31.9% in November 2025 and was lowest at 18.3% in February 2026.
- Across the 12 months ending September 2026, Mud House’s estimated Share of Search among wine brands worldwide peaked at 7.5% in October 2025 and was lowest at 5.3% in August 2026.
- Across the 12 months ending September 2026, Giesen’s estimated Share of Search among wine brands worldwide peaked at 7.8% in November 2025 and was lowest at 4.1% in January 2026.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among wine brands worldwide peaked at 6.4% in November 2025 and was lowest at 3.2% in April 2026.
- Across the 12 months ending September 2026, Giesen rose from 6th to 5th among wine brands worldwide.
- Across the 12 months ending September 2026, Kim Crawford fell from 5th to 6th among wine brands worldwide.

## Compare search popularity between leading brands

- [Saint Clair vs Villa Maria: compare search popularity](/demand/global-en/compare/saint-clair-vs-villa-maria): 33.8% Share of Search each.
- [Saint Clair vs Oyster Bay: compare search popularity](/demand/global-en/compare/oyster-bay-vs-saint-clair): 33.8% against 18.5% Share of Search.
- [Saint Clair vs Mud House: compare search popularity](/demand/global-en/compare/mud-house-vs-saint-clair): 33.8% against 5.6% Share of Search.
- [Saint Clair vs Giesen: compare search popularity](/demand/global-en/compare/giesen-vs-saint-clair): 33.8% against 4.6% Share of Search.
- [Villa Maria vs Oyster Bay: compare search popularity](/demand/global-en/compare/oyster-bay-vs-villa-maria): 33.8% against 18.5% Share of Search.
- [Villa Maria vs Mud House: compare search popularity](/demand/global-en/compare/mud-house-vs-villa-maria): 33.8% against 5.6% Share of Search.
- [Villa Maria vs Giesen: compare search popularity](/demand/global-en/compare/giesen-vs-villa-maria): 33.8% against 4.6% Share of Search.
- [Oyster Bay vs Mud House: compare search popularity](/demand/global-en/compare/mud-house-vs-oyster-bay): 18.5% against 5.6% Share of Search.
- [Oyster Bay vs Giesen: compare search popularity](/demand/global-en/compare/giesen-vs-oyster-bay): 18.5% against 4.6% Share of Search.
- [Mud House vs Giesen: compare search popularity](/demand/global-en/compare/giesen-vs-mud-house): 5.6% against 4.6% Share of Search.

## How did search popularity change for wine brands worldwide in September 2026?

- In September 2026, Saint Clair gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%.
- In September 2026, Villa Maria gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%.
- In September 2026, Oyster Bay lost estimated Share of Search among wine brands worldwide, from 21.5% to 18.5%.
- In September 2026, Kim Crawford lost estimated Share of Search among wine brands worldwide, from 4.3% to 3.7%.
- Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Saint Clair | 33.8% | 165K | 0.0% | Saint Clair |
| 2 | Villa Maria | 33.8% | 165K | 0.0% | Villa Maria |
| 3 | Oyster Bay | 18.5% | 90.5K | -17.7% | Oyster Bay |
| 4 | Mud House | 5.6% | 27.1K | 0.0% | Mud House |
| 5 | Giesen | 4.6% | 22.2K | 0.0% | Giesen |
| 6 | Kim Crawford | 3.7% | 18.1K | -18.5% | Kim Crawford |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Saint Clair | 135K | 30.5% | 1 |
| Oct 2025 | Villa Maria | 135K | 30.5% | 2 |
| Oct 2025 | Oyster Bay | 90.5K | 20.4% | 3 |
| Oct 2025 | Mud House | 33.1K | 7.5% | 4 |
| Oct 2025 | Kim Crawford | 27.1K | 6.1% | 5 |
| Oct 2025 | Giesen | 22.2K | 5% | 6 |
| Nov 2025 | Oyster Bay | 165K | 31.9% | 1 |
| Nov 2025 | Saint Clair | 135K | 26.1% | 2 |
| Nov 2025 | Villa Maria | 110K | 21.3% | 3 |
| Nov 2025 | Giesen | 40.5K | 7.8% | 4 |
| Nov 2025 | Kim Crawford | 33.1K | 6.4% | 5 |
| Nov 2025 | Mud House | 33.1K | 6.4% | 6 |
| Dec 2025 | Oyster Bay | 135K | 28.5% | 1 |
| Dec 2025 | Villa Maria | 135K | 28.5% | 2 |
| Dec 2025 | Saint Clair | 110K | 23.2% | 3 |
| Dec 2025 | Giesen | 33.1K | 7% | 4 |
| Dec 2025 | Mud House | 33.1K | 7% | 5 |
| Dec 2025 | Kim Crawford | 27.1K | 5.7% | 6 |
| Jan 2026 | Saint Clair | 135K | 30.3% | 1 |
| Jan 2026 | Villa Maria | 135K | 30.3% | 2 |
| Jan 2026 | Oyster Bay | 110K | 24.7% | 3 |
| Jan 2026 | Mud House | 33.1K | 7.4% | 4 |
| Jan 2026 | Giesen | 18.1K | 4.1% | 5 |
| Jan 2026 | Kim Crawford | 14.8K | 3.3% | 6 |
| Feb 2026 | Saint Clair | 135K | 33.4% | 1 |
| Feb 2026 | Villa Maria | 135K | 33.4% | 2 |
| Feb 2026 | Oyster Bay | 74K | 18.3% | 3 |
| Feb 2026 | Mud House | 27.1K | 6.7% | 4 |
| Feb 2026 | Giesen | 18.1K | 4.5% | 5 |
| Feb 2026 | Kim Crawford | 14.8K | 3.7% | 6 |
| Mar 2026 | Saint Clair | 135K | 31.8% | 1 |
| Mar 2026 | Villa Maria | 135K | 31.8% | 2 |
| Mar 2026 | Oyster Bay | 90.5K | 21.3% | 3 |
| Mar 2026 | Mud House | 27.1K | 6.4% | 4 |
| Mar 2026 | Giesen | 22.2K | 5.2% | 5 |
| Mar 2026 | Kim Crawford | 14.8K | 3.5% | 6 |
| Apr 2026 | Saint Clair | 165K | 35.8% | 1 |
| Apr 2026 | Villa Maria | 135K | 29.3% | 2 |
| Apr 2026 | Oyster Bay | 90.5K | 19.6% | 3 |
| Apr 2026 | Mud House | 33.1K | 7.2% | 4 |
| Apr 2026 | Giesen | 22.2K | 4.8% | 5 |
| Apr 2026 | Kim Crawford | 14.8K | 3.2% | 6 |
| May 2026 | Villa Maria | 165K | 34.1% | 1 |
| May 2026 | Saint Clair | 135K | 27.9% | 2 |
| May 2026 | Oyster Bay | 110K | 22.8% | 3 |
| May 2026 | Mud House | 33.1K | 6.8% | 4 |
| May 2026 | Giesen | 22.2K | 4.6% | 5 |
| May 2026 | Kim Crawford | 18.1K | 3.7% | 6 |
| Jun 2026 | Villa Maria | 165K | 36.3% | 1 |
| Jun 2026 | Saint Clair | 135K | 29.7% | 2 |
| Jun 2026 | Oyster Bay | 90.5K | 19.9% | 3 |
| Jun 2026 | Mud House | 27.1K | 6% | 4 |
| Jun 2026 | Giesen | 22.2K | 4.9% | 5 |
| Jun 2026 | Kim Crawford | 14.8K | 3.3% | 6 |
| Jul 2026 | Saint Clair | 165K | 32.5% | 1 |
| Jul 2026 | Villa Maria | 165K | 32.5% | 2 |
| Jul 2026 | Oyster Bay | 110K | 21.7% | 3 |
| Jul 2026 | Mud House | 27.1K | 5.3% | 4 |
| Jul 2026 | Giesen | 22.2K | 4.4% | 5 |
| Jul 2026 | Kim Crawford | 18.1K | 3.6% | 6 |
| Aug 2026 | Saint Clair | 165K | 32.3% | 1 |
| Aug 2026 | Villa Maria | 165K | 32.3% | 2 |
| Aug 2026 | Oyster Bay | 110K | 21.5% | 3 |
| Aug 2026 | Mud House | 27.1K | 5.3% | 4 |
| Aug 2026 | Giesen | 22.2K | 4.3% | 5 |
| Aug 2026 | Kim Crawford | 22.2K | 4.3% | 6 |
| Sep 2026 | Saint Clair | 165K | 33.8% | 1 |
| Sep 2026 | Villa Maria | 165K | 33.8% | 2 |
| Sep 2026 | Oyster Bay | 90.5K | 18.5% | 3 |
| Sep 2026 | Mud House | 27.1K | 5.6% | 4 |
| Sep 2026 | Giesen | 22.2K | 4.6% | 5 |
| Sep 2026 | Kim Crawford | 18.1K | 3.7% | 6 |

## What is being compared

- **Giesen**: Measured on the search term “giesen”.
- **Kim Crawford**: Measured on the search term “kim crawford”.
- **Mud House**: Measured on the search term “mud house”.
- **Oyster Bay**: Measured on the search term “oyster bay”.
- **Saint Clair**: Measured on the search term “saint clair”.
- **Villa Maria**: Measured on the search term “villa maria”.

- [Giesen](/demand/global-en/brands/giesen)
- [Kim Crawford](/demand/global-en/brands/kim-crawford)
- [Mud House](/demand/global-en/brands/mud-house)
- [Oyster Bay](/demand/global-en/brands/oyster-bay)
- [Saint Clair](/demand/global-en/brands/saint-clair)
- [Villa Maria](/demand/global-en/brands/villa-maria)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wine brands worldwide?

Saint Clair and Villa Maria share the highest estimated Share of Search among wine brands worldwide, at 33.8% in September 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Wine brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/wine-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.