---
title: "Window brands: Which brands are most popular in search?"
description: "Compare the window brands builders buy. Share of Search among Nulook, First Windows, Vantage, APL Window Solutions and Hamish Fletcher Lawyers, the window brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/window-brands"
publisher: "Brandwave"
---

# Window brands: Which brands are most popular in search?

Compare the window brands builders buy. Share of Search among Nulook, First Windows, Vantage, APL Window Solutions and Hamish Fletcher Lawyers, the window brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Window brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Nulook, 78.1%

## Which brand is most popular in search among window brands worldwide?

- In August 2026, Nulook was the most searched among window brands worldwide, with an estimated 9.9K branded searches and 78.1% estimated Share of Search within this set.
- First Windows is in 2nd place, 63.1 percentage points behind at 15% Share of Search.
- Across the 11 months ending August 2026, Nulook’s estimated Share of Search among window brands worldwide decreased from 86.5% to 78.1%.
- Across the 11 months ending August 2026, First Windows’ estimated Share of Search among window brands worldwide increased from 9.4% to 15%.
- Across the 11 months ending August 2026, Vantage’s estimated Share of Search among window brands worldwide increased from 2.8% to 5.1%.
- Across the 11 months ending August 2026, Nulook’s estimated Share of Search among window brands worldwide peaked at 88.6% in November 2025 and was lowest at 74.7% in February 2026.
- Across the 11 months ending August 2026, First Windows’ estimated Share of Search among window brands worldwide peaked at 15% in August 2026 and was lowest at 7.6% in November 2025.
- Across the 11 months ending August 2026, Vantage’s estimated Share of Search among window brands worldwide peaked at 8.4% in February 2026 and was lowest at 2.7% in November 2025.
- Across the 11 months ending August 2026, APL Window Solutions’ estimated Share of Search among window brands worldwide peaked at 2.1% in June 2026 and was lowest at 1% in November 2025.
- Across the 11 months ending August 2026, APL Window Solutions and Hamish Fletcher Lawyers held steady: their estimated Share of Search among window brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Nulook vs First Windows: compare search popularity](/demand/global-en/compare/first-windows-vs-nulook): 78.1% against 15% Share of Search.
- [Nulook vs Vantage: compare search popularity](/demand/global-en/compare/nulook-vs-vantage-cloud): 78.1% against 5.1% Share of Search.
- [First Windows vs Vantage: compare search popularity](/demand/global-en/compare/first-windows-vs-vantage-cloud): 15% against 5.1% Share of Search.

## How did search popularity change for window brands worldwide in August 2026?

- In August 2026, First Windows gained estimated Share of Search among window brands worldwide, from 12.8% to 15%.
- In August 2026, Vantage lost estimated Share of Search among window brands worldwide, from 6.2% to 5.1%.
- In August 2026, Nulook lost estimated Share of Search among window brands worldwide, from 79.1% to 78.1%.
- Estimated monthly branded searches for APL Window Solutions worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nulook | 78.1% | 9.9K | 0.0% | Nulook |
| 2 | First Windows | 15% | 1.9K | +18.8% | First Windows |
| 3 | Vantage | 5.1% | 640 | -17.9% | Vantage |
| 4 | APL Window Solutions | 1.7% | 210 | 0.0% | APL Window Solutions |
| 5 | Hamish Fletcher Lawyers | 0.16% | 20 | 0.0% | Hamish Fletcher Lawyers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nulook | 22.2K | 86.5% | 1 |
| Oct 2025 | First Windows | 2.4K | 9.4% | 2 |
| Oct 2025 | Vantage | 720 | 2.8% | 3 |
| Oct 2025 | APL Window Solutions | 320 | 1.2% | 4 |
| Oct 2025 | Hamish Fletcher Lawyers | 20 | 0.08% | 5 |
| Nov 2025 | Nulook | 22.2K | 88.6% | 1 |
| Nov 2025 | First Windows | 1.9K | 7.6% | 2 |
| Nov 2025 | Vantage | 670 | 2.7% | 3 |
| Nov 2025 | APL Window Solutions | 260 | 1% | 4 |
| Nov 2025 | Hamish Fletcher Lawyers | 40 | 0.16% | 5 |
| Dec 2025 | Nulook | 12.1K | 80.8% | 1 |
| Dec 2025 | First Windows | 1.9K | 12.7% | 2 |
| Dec 2025 | Vantage | 760 | 5.1% | 3 |
| Dec 2025 | APL Window Solutions | 170 | 1.1% | 4 |
| Dec 2025 | Hamish Fletcher Lawyers | 40 | 0.27% | 5 |
| Jan 2026 | Nulook | 9.9K | 77.3% | 1 |
| Jan 2026 | First Windows | 1.9K | 14.8% | 2 |
| Jan 2026 | Vantage | 760 | 5.9% | 3 |
| Jan 2026 | APL Window Solutions | 210 | 1.6% | 4 |
| Jan 2026 | Hamish Fletcher Lawyers | 30 | 0.23% | 5 |
| Feb 2026 | Nulook | 8.1K | 74.7% | 1 |
| Feb 2026 | First Windows | 1.6K | 14.8% | 2 |
| Feb 2026 | Vantage | 910 | 8.4% | 3 |
| Feb 2026 | APL Window Solutions | 210 | 1.9% | 4 |
| Feb 2026 | Hamish Fletcher Lawyers | 20 | 0.18% | 5 |
| Mar 2026 | Nulook | 9.9K | 76.7% | 1 |
| Mar 2026 | First Windows | 1.9K | 14.7% | 2 |
| Mar 2026 | Vantage | 870 | 6.7% | 3 |
| Mar 2026 | APL Window Solutions | 210 | 1.6% | 4 |
| Mar 2026 | Hamish Fletcher Lawyers | 20 | 0.16% | 5 |
| Apr 2026 | Nulook | 9.9K | 78.4% | 1 |
| Apr 2026 | First Windows | 1.6K | 12.7% | 2 |
| Apr 2026 | Vantage | 920 | 7.3% | 3 |
| Apr 2026 | APL Window Solutions | 170 | 1.3% | 4 |
| Apr 2026 | Hamish Fletcher Lawyers | 40 | 0.32% | 5 |
| May 2026 | Nulook | 9.9K | 76.7% | 1 |
| May 2026 | First Windows | 1.9K | 14.7% | 2 |
| May 2026 | Vantage | 850 | 6.6% | 3 |
| May 2026 | APL Window Solutions | 210 | 1.6% | 4 |
| May 2026 | Hamish Fletcher Lawyers | 40 | 0.31% | 5 |
| Jun 2026 | Nulook | 9.9K | 78.3% | 1 |
| Jun 2026 | First Windows | 1.6K | 12.6% | 2 |
| Jun 2026 | Vantage | 850 | 6.7% | 3 |
| Jun 2026 | APL Window Solutions | 260 | 2.1% | 4 |
| Jun 2026 | Hamish Fletcher Lawyers | 40 | 0.32% | 5 |
| Jul 2026 | Nulook | 9.9K | 79.1% | 1 |
| Jul 2026 | First Windows | 1.6K | 12.8% | 2 |
| Jul 2026 | Vantage | 780 | 6.2% | 3 |
| Jul 2026 | APL Window Solutions | 210 | 1.7% | 4 |
| Jul 2026 | Hamish Fletcher Lawyers | 20 | 0.16% | 5 |
| Aug 2026 | Nulook | 9.9K | 78.1% | 1 |
| Aug 2026 | First Windows | 1.9K | 15% | 2 |
| Aug 2026 | Vantage | 640 | 5.1% | 3 |
| Aug 2026 | APL Window Solutions | 210 | 1.7% | 4 |
| Aug 2026 | Hamish Fletcher Lawyers | 20 | 0.16% | 5 |
| Sep 2026 | APL Window Solutions | — | — | — |
| Sep 2026 | First Windows | — | — | — |
| Sep 2026 | Hamish Fletcher Lawyers | — | — | — |
| Sep 2026 | Nulook | — | — | — |
| Sep 2026 | Vantage | — | — | — |

## What is being compared

- **APL Window Solutions**: Measured on the search term “apl windows”.
- **First Windows**: Measured on the search term “first windows”.
- **Hamish Fletcher Lawyers**: Measured on the search term “hflaw”.
- **Nulook**: Measured on the search term “nulook”.
- **Vantage**: Measured on the search terms “vantage cloud costs”, “vantage finops” and “vantage sh”, summed into one figure.

- [APL Window Solutions](/demand/global-en/brands/apl-window-solutions)
- [First Windows](/demand/global-en/brands/first-windows)
- [Hamish Fletcher Lawyers](/demand/global-en/brands/hamish-fletcher-lawyers)
- [Nulook](/demand/global-en/brands/nulook)
- [Vantage](/demand/global-en/brands/vantage-cloud)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among window brands worldwide?

In August 2026, Nulook was the most searched among window brands worldwide, with an estimated 9.9K branded searches and 78.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Window brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/window-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/window-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.