--- title: "Wig brands: Which are most popular?" description: "Compare the brands people buy wigs from. Share of Search among Luvme, UNice, Hairvivi, Raquel Welch, Wigs.com, Arda Wigs, Beautyforever, Nadula, West Kiss, Asteria Hair, Jon Renau, Ellen Wille and Rene of Paris, the wig brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/wig-brands" publisher: "Brandwave" --- # Wig brands: Which are most popular? Compare the brands people buy wigs from. Share of Search among Luvme, UNice, Hairvivi, Raquel Welch, Wigs.com, Arda Wigs, Beautyforever, Nadula, West Kiss, Asteria Hair, Jon Renau, Ellen Wille and Rene of Paris, the wig brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Wig brands - **Market**: Global - **Brands compared**: 13 - **Month measured**: Oct 2026 - **Highest Share of Search**: Luvme, 48.4% ## Which brand is most popular in search among wig brands worldwide? - In October 2026, Luvme was the most searched among wig brands worldwide, with an estimated 246K branded searches, 48.4% of all searches for the 13 tracked by the Brandwave Brand Demand Index. - UNice is in 2nd place, 21.8 percentage points behind at 26.5%. - Across the 12 months ending October 2026, Luvme’s share of searches among wig brands worldwide decreased from 56.2% to 48.4%. - Across the 12 months ending October 2026, UNice’s share of searches among wig brands worldwide increased from 20.5% to 26.5%. - Across the 12 months ending October 2026, Raquel Welch’s share of searches among wig brands worldwide increased from 4.1% to 5.3%. - Across the 12 months ending October 2026, Wigs.com’s share of searches among wig brands worldwide increased from 1.5% to 2.4%. - Across the 12 months ending October 2026, West Kiss’ share of searches among wig brands worldwide decreased from 2.8% to 1.6%. - Across the 12 months ending October 2026, Luvme’s share of searches among wig brands worldwide peaked at 57.4% in August 2026 and was lowest at 46.6% in March 2026. - Across the 12 months ending October 2026, Hairvivi’s share of searches among wig brands worldwide peaked at 7.7% in March 2026 and was lowest at 4.9% in June 2026. - Across the 12 months ending October 2026, Raquel Welch’s share of searches among wig brands worldwide peaked at 5.7% in February 2026 and was lowest at 3.4% in August 2026. - Across the 12 months ending October 2026, West Kiss’ share of searches among wig brands worldwide peaked at 3% in January 2026 and was lowest at 1.5% in September 2026. - Across the 12 months ending October 2026, Wigs.com rose from 10th to 5th among wig brands worldwide. - Across the 12 months ending October 2026, Beautyforever rose from 8th to 7th among wig brands worldwide. - Across the 12 months ending October 2026, Nadula rose from 9th to 8th among wig brands worldwide. - Across the 12 months ending October 2026, West Kiss fell from 5th to 9th among wig brands worldwide. - Across the 12 months ending October 2026, Asteria Hair fell from 7th to 10th among wig brands worldwide. - Across the 12 months ending October 2026, Hairvivi, Arda Wigs, Jon Renau, Ellen Wille and Rene of Paris held steady: their share of searches among wig brands worldwide each moved less than 0.5 percentage points. ## Top wig brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Luvme and UNice were mentioned most often, in four of the five answers. Luvme was recommended most often, coming first in three out of four answers that gave a list. UNice was second, and Jon Renau was third. Arda Wigs, which ranked sixth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Luvme | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | UNice | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Jon Renau | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Ellen Wille | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Raquel Welch | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Hairvivi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Wigs.com | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Arda Wigs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beautyforever | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nadula | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | West Kiss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Asteria Hair | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rene of Paris | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wig brands - Asked ChatGPT "What are the best wig brands?": 1. Luvme, 2. UNice, 3. Hairvivi, 4. Jon Renau - Asked ChatGPT "Where should I buy a human hair wig online?": 1. Luvme, 2. UNice - Asked ChatGPT "What's the best wig for beginners?": named none of the brands we track - Searched Google, AI Overview "human hair wigs": 1. Luvme, 2. UNice, 3. Jon Renau, 4. Ellen Wille, 5. Wigs.com - Searched Google, AI Overview "best wigs": 1. Jon Renau, 2. Raquel Welch, 3. Ellen Wille, 4. UNice, 5. Luvme Not named in any answer: Arda Wigs, Beautyforever, Nadula, West Kiss, Asteria Hair and Rene of Paris. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## Compare search popularity between leading brands - [Luvme vs UNice: compare search popularity](/demand/global-en/compare/luvme-hair-vs-unice-hair): 48.4% against 26.5% Share of Search. - [Luvme vs Hairvivi: compare search popularity](/demand/global-en/compare/hairvivi-vs-luvme-hair): 48.4% against 6.5% Share of Search. - [Luvme vs Raquel Welch: compare search popularity](/demand/global-en/compare/luvme-hair-vs-raquel-welch-wigs): 48.4% against 5.3% Share of Search. - [Luvme vs Wigs.com: compare search popularity](/demand/global-en/compare/luvme-hair-vs-wigs-com): 48.4% against 2.4% Share of Search. - [UNice vs Hairvivi: compare search popularity](/demand/global-en/compare/hairvivi-vs-unice-hair): 26.5% against 6.5% Share of Search. - [UNice vs Raquel Welch: compare search popularity](/demand/global-en/compare/raquel-welch-wigs-vs-unice-hair): 26.5% against 5.3% Share of Search. - [UNice vs Wigs.com: compare search popularity](/demand/global-en/compare/unice-hair-vs-wigs-com): 26.5% against 2.4% Share of Search. - [Hairvivi vs Raquel Welch: compare search popularity](/demand/global-en/compare/hairvivi-vs-raquel-welch-wigs): 6.5% against 5.3% Share of Search. - [Hairvivi vs Wigs.com: compare search popularity](/demand/global-en/compare/hairvivi-vs-wigs-com): 6.5% against 2.4% Share of Search. - [Raquel Welch vs Wigs.com: compare search popularity](/demand/global-en/compare/raquel-welch-wigs-vs-wigs-com): 5.3% against 2.4% Share of Search. ## How did search popularity change for wig brands worldwide in October 2026? - In October 2026, Nadula overtook West Kiss and 3 others to rank 8th among wig brands worldwide, with 1.6% of the searches. - In October 2026, UNice gained share of searches among wig brands worldwide, from 20.6% to 26.5%. - In October 2026, Luvme lost share of searches among wig brands worldwide, from 56.3% to 48.4%. - Estimated monthly branded searches for Rene of Paris worldwide rose 83.3% over 12 measured months, from 2.4K to 4.4K in October 2026. - Estimated monthly branded searches for Wigs.com worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in October 2026. - Estimated monthly branded searches for Raquel Welch worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in October 2026. - Estimated monthly branded searches for West Kiss worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in October 2026. - Estimated monthly branded searches for Asteria Hair worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in October 2026. ## Which wig brands do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Luvme | 48.4% | 246K | -18.3% | Luvme Hair | | 2 | UNice | 26.5% | 135K | +22.7% | UNice | | 3 | Hairvivi | 6.5% | 33.1K | 0.0% | Hairvivi | | 4 | Raquel Welch | 5.3% | 27.1K | 0.0% | HairUWear | | 5 | Wigs.com | 2.4% | 12.1K | 0.0% | Wigs.com | | 6 | Arda Wigs | 1.6% | 8.1K | 0.0% | Arda Wigs | | 7 | Beautyforever | 1.6% | 8.1K | 0.0% | Beautyforever | | 8 | Nadula | 1.6% | 8.1K | +50.0% | Nadula | | 9 | West Kiss | 1.6% | 8.1K | 0.0% | West Kiss | | 10 | Asteria Hair | 1.3% | 6.6K | 0.0% | Asteria Hair | | 11 | Jon Renau | 1.3% | 6.6K | 0.0% | Jon Renau | | 12 | Ellen Wille | 1.1% | 5.4K | 0.0% | Ellen Wille | | 13 | Rene of Paris | 0.86% | 4.4K | +51.7% | Rene of Paris | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Luvme | 301K | 56.2% | 1 | | Nov 2025 | UNice | 110K | 20.5% | 2 | | Nov 2025 | Hairvivi | 33.1K | 6.2% | 3 | | Nov 2025 | Raquel Welch | 22.2K | 4.1% | 4 | | Nov 2025 | West Kiss | 14.8K | 2.8% | 5 | | Nov 2025 | Arda Wigs | 8.1K | 1.5% | 6 | | Nov 2025 | Asteria Hair | 8.1K | 1.5% | 7 | | Nov 2025 | Beautyforever | 8.1K | 1.5% | 8 | | Nov 2025 | Nadula | 8.1K | 1.5% | 9 | | Nov 2025 | Wigs.com | 8.1K | 1.5% | 10 | | Nov 2025 | Jon Renau | 6.6K | 1.2% | 11 | | Nov 2025 | Ellen Wille | 5.4K | 1% | 12 | | Nov 2025 | Rene of Paris | 2.4K | 0.45% | 13 | | Dec 2025 | Luvme | 246K | 51.3% | 1 | | Dec 2025 | UNice | 110K | 22.9% | 2 | | Dec 2025 | Hairvivi | 33.1K | 6.9% | 3 | | Dec 2025 | Raquel Welch | 22.2K | 4.6% | 4 | | Dec 2025 | West Kiss | 12.1K | 2.5% | 5 | | Dec 2025 | Beautyforever | 9.9K | 2.1% | 6 | | Dec 2025 | Asteria Hair | 8.1K | 1.7% | 7 | | Dec 2025 | Jon Renau | 8.1K | 1.7% | 8 | | Dec 2025 | Nadula | 8.1K | 1.7% | 9 | | Dec 2025 | Wigs.com | 8.1K | 1.7% | 10 | | Dec 2025 | Arda Wigs | 6.6K | 1.4% | 11 | | Dec 2025 | Ellen Wille | 5.4K | 1.1% | 12 | | Dec 2025 | Rene of Paris | 1.9K | 0.4% | 13 | | Jan 2026 | Luvme | 246K | 50.1% | 1 | | Jan 2026 | UNice | 110K | 22.4% | 2 | | Jan 2026 | Hairvivi | 33.1K | 6.7% | 3 | | Jan 2026 | Raquel Welch | 27.1K | 5.5% | 4 | | Jan 2026 | West Kiss | 14.8K | 3% | 5 | | Jan 2026 | Beautyforever | 9.9K | 2% | 6 | | Jan 2026 | Wigs.com | 9.9K | 2% | 7 | | Jan 2026 | Arda Wigs | 8.1K | 1.6% | 8 | | Jan 2026 | Asteria Hair | 8.1K | 1.6% | 9 | | Jan 2026 | Jon Renau | 8.1K | 1.6% | 10 | | Jan 2026 | Ellen Wille | 6.6K | 1.3% | 11 | | Jan 2026 | Nadula | 6.6K | 1.3% | 12 | | Jan 2026 | Rene of Paris | 2.9K | 0.59% | 13 | | Feb 2026 | Luvme | 246K | 51.4% | 1 | | Feb 2026 | UNice | 110K | 23% | 2 | | Feb 2026 | Hairvivi | 27.1K | 5.7% | 3 | | Feb 2026 | Raquel Welch | 27.1K | 5.7% | 4 | | Feb 2026 | West Kiss | 12.1K | 2.5% | 5 | | Feb 2026 | Arda Wigs | 8.1K | 1.7% | 6 | | Feb 2026 | Asteria Hair | 8.1K | 1.7% | 7 | | Feb 2026 | Beautyforever | 8.1K | 1.7% | 8 | | Feb 2026 | Wigs.com | 8.1K | 1.7% | 9 | | Feb 2026 | Jon Renau | 6.6K | 1.4% | 10 | | Feb 2026 | Nadula | 6.6K | 1.4% | 11 | | Feb 2026 | Ellen Wille | 5.4K | 1.1% | 12 | | Feb 2026 | Rene of Paris | 5.4K | 1.1% | 13 | | Mar 2026 | Luvme | 246K | 46.6% | 1 | | Mar 2026 | UNice | 135K | 25.6% | 2 | | Mar 2026 | Hairvivi | 40.5K | 7.7% | 3 | | Mar 2026 | Raquel Welch | 27.1K | 5.1% | 4 | | Mar 2026 | West Kiss | 14.8K | 2.8% | 5 | | Mar 2026 | Asteria Hair | 9.9K | 1.9% | 6 | | Mar 2026 | Beautyforever | 9.9K | 1.9% | 7 | | Mar 2026 | Wigs.com | 9.9K | 1.9% | 8 | | Mar 2026 | Arda Wigs | 8.1K | 1.5% | 9 | | Mar 2026 | Nadula | 8.1K | 1.5% | 10 | | Mar 2026 | Ellen Wille | 6.6K | 1.3% | 11 | | Mar 2026 | Jon Renau | 6.6K | 1.3% | 12 | | Mar 2026 | Rene of Paris | 5.4K | 1% | 13 | | Apr 2026 | Luvme | 246K | 51.4% | 1 | | Apr 2026 | UNice | 110K | 23% | 2 | | Apr 2026 | Hairvivi | 33.1K | 6.9% | 3 | | Apr 2026 | Raquel Welch | 22.2K | 4.6% | 4 | | Apr 2026 | West Kiss | 9.9K | 2.1% | 5 | | Apr 2026 | Wigs.com | 9.9K | 2.1% | 6 | | Apr 2026 | Arda Wigs | 8.1K | 1.7% | 7 | | Apr 2026 | Asteria Hair | 8.1K | 1.7% | 8 | | Apr 2026 | Beautyforever | 8.1K | 1.7% | 9 | | Apr 2026 | Ellen Wille | 6.6K | 1.4% | 10 | | Apr 2026 | Jon Renau | 6.6K | 1.4% | 11 | | Apr 2026 | Nadula | 6.6K | 1.4% | 12 | | Apr 2026 | Rene of Paris | 3.6K | 0.75% | 13 | | May 2026 | Luvme | 246K | 52% | 1 | | May 2026 | UNice | 110K | 23.3% | 2 | | May 2026 | Hairvivi | 27.1K | 5.7% | 3 | | May 2026 | Raquel Welch | 22.2K | 4.7% | 4 | | May 2026 | West Kiss | 9.9K | 2.1% | 5 | | May 2026 | Wigs.com | 9.9K | 2.1% | 6 | | May 2026 | Arda Wigs | 8.1K | 1.7% | 7 | | May 2026 | Asteria Hair | 8.1K | 1.7% | 8 | | May 2026 | Beautyforever | 8.1K | 1.7% | 9 | | May 2026 | Ellen Wille | 6.6K | 1.4% | 10 | | May 2026 | Jon Renau | 6.6K | 1.4% | 11 | | May 2026 | Nadula | 6.6K | 1.4% | 12 | | May 2026 | Rene of Paris | 3.6K | 0.76% | 13 | | Jun 2026 | Luvme | 246K | 53.9% | 1 | | Jun 2026 | UNice | 110K | 24.1% | 2 | | Jun 2026 | Hairvivi | 22.2K | 4.9% | 3 | | Jun 2026 | Raquel Welch | 18.1K | 4% | 4 | | Jun 2026 | Wigs.com | 9.9K | 2.2% | 5 | | Jun 2026 | Arda Wigs | 8.1K | 1.8% | 6 | | Jun 2026 | Beautyforever | 8.1K | 1.8% | 7 | | Jun 2026 | West Kiss | 8.1K | 1.8% | 8 | | Jun 2026 | Asteria Hair | 6.6K | 1.4% | 9 | | Jun 2026 | Ellen Wille | 5.4K | 1.2% | 10 | | Jun 2026 | Jon Renau | 5.4K | 1.2% | 11 | | Jun 2026 | Nadula | 5.4K | 1.2% | 12 | | Jun 2026 | Rene of Paris | 2.9K | 0.64% | 13 | | Jul 2026 | Luvme | 246K | 53% | 1 | | Jul 2026 | UNice | 110K | 23.7% | 2 | | Jul 2026 | Hairvivi | 27.1K | 5.8% | 3 | | Jul 2026 | Raquel Welch | 18.1K | 3.9% | 4 | | Jul 2026 | Wigs.com | 9.9K | 2.1% | 5 | | Jul 2026 | Arda Wigs | 8.1K | 1.7% | 6 | | Jul 2026 | Asteria Hair | 8.1K | 1.7% | 7 | | Jul 2026 | Beautyforever | 8.1K | 1.7% | 8 | | Jul 2026 | West Kiss | 8.1K | 1.7% | 9 | | Jul 2026 | Jon Renau | 6.6K | 1.4% | 10 | | Jul 2026 | Ellen Wille | 5.4K | 1.2% | 11 | | Jul 2026 | Nadula | 5.4K | 1.2% | 12 | | Jul 2026 | Rene of Paris | 2.9K | 0.63% | 13 | | Aug 2026 | Luvme | 301K | 57.4% | 1 | | Aug 2026 | UNice | 110K | 21% | 2 | | Aug 2026 | Hairvivi | 33.1K | 6.3% | 3 | | Aug 2026 | Raquel Welch | 18.1K | 3.4% | 4 | | Aug 2026 | Wigs.com | 9.9K | 1.9% | 5 | | Aug 2026 | Arda Wigs | 8.1K | 1.5% | 6 | | Aug 2026 | Asteria Hair | 8.1K | 1.5% | 7 | | Aug 2026 | Beautyforever | 8.1K | 1.5% | 8 | | Aug 2026 | West Kiss | 8.1K | 1.5% | 9 | | Aug 2026 | Jon Renau | 6.6K | 1.3% | 10 | | Aug 2026 | Ellen Wille | 5.4K | 1% | 11 | | Aug 2026 | Nadula | 5.4K | 1% | 12 | | Aug 2026 | Rene of Paris | 2.9K | 0.55% | 13 | | Sep 2026 | Luvme | 301K | 56.3% | 1 | | Sep 2026 | UNice | 110K | 20.6% | 2 | | Sep 2026 | Hairvivi | 33.1K | 6.2% | 3 | | Sep 2026 | Raquel Welch | 27.1K | 5.1% | 4 | | Sep 2026 | Wigs.com | 12.1K | 2.3% | 5 | | Sep 2026 | Arda Wigs | 8.1K | 1.5% | 6 | | Sep 2026 | Beautyforever | 8.1K | 1.5% | 7 | | Sep 2026 | West Kiss | 8.1K | 1.5% | 8 | | Sep 2026 | Asteria Hair | 6.6K | 1.2% | 9 | | Sep 2026 | Jon Renau | 6.6K | 1.2% | 10 | | Sep 2026 | Ellen Wille | 5.4K | 1% | 11 | | Sep 2026 | Nadula | 5.4K | 1% | 12 | | Sep 2026 | Rene of Paris | 2.9K | 0.54% | 13 | | Oct 2026 | Luvme | 246K | 48.4% | 1 | | Oct 2026 | UNice | 135K | 26.5% | 2 | | Oct 2026 | Hairvivi | 33.1K | 6.5% | 3 | | Oct 2026 | Raquel Welch | 27.1K | 5.3% | 4 | | Oct 2026 | Wigs.com | 12.1K | 2.4% | 5 | | Oct 2026 | Arda Wigs | 8.1K | 1.6% | 6 | | Oct 2026 | Beautyforever | 8.1K | 1.6% | 7 | | Oct 2026 | Nadula | 8.1K | 1.6% | 8 | | Oct 2026 | West Kiss | 8.1K | 1.6% | 9 | | Oct 2026 | Asteria Hair | 6.6K | 1.3% | 10 | | Oct 2026 | Jon Renau | 6.6K | 1.3% | 11 | | Oct 2026 | Ellen Wille | 5.4K | 1.1% | 12 | | Oct 2026 | Rene of Paris | 4.4K | 0.86% | 13 | ## How are branded searches counted for wig brands? - **Arda Wigs**: Measured on the search term “arda wigs”. - **Asteria Hair**: Measured on the search term “asteria hair”. - **Beautyforever**: Measured on the search term “beautyforever”. - **Ellen Wille**: Measured on the search term “ellen wille”. - **Hairvivi**: Measured on the search term “hairvivi”. - **Jon Renau**: Measured on the search term “jon renau”. - **Luvme**: Measured on the search term “luvme hair”. - **Nadula**: Measured on the search term “nadula”. - **Raquel Welch**: Measured on the search term “raquel welch wigs”. - **Rene of Paris**: Measured on the search term “rene of paris wigs”. - **UNice**: Measured on the search term “unice hair”. - **West Kiss**: Measured on the search term “west kiss hair”. - **Wigs.com**: Measured on the search term “wigs.com”. - [Arda Wigs](/demand/global-en/brands/arda-wigs) - [Asteria Hair](/demand/global-en/brands/asteria-hair) - [Beautyforever](/demand/global-en/brands/beautyforever) - [Ellen Wille](/demand/global-en/brands/ellen-wille) - [Hairvivi](/demand/global-en/brands/hairvivi) - [Jon Renau](/demand/global-en/brands/jon-renau) - [Luvme](/demand/global-en/brands/luvme-hair) - [Nadula](/demand/global-en/brands/nadula) - [Raquel Welch](/demand/global-en/brands/raquel-welch-wigs) - [Rene of Paris](/demand/global-en/brands/rene-of-paris) - [UNice](/demand/global-en/brands/unice-hair) - [West Kiss](/demand/global-en/brands/west-kiss-hair) - [Wigs.com](/demand/global-en/brands/wigs-com) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among wig brands worldwide? In October 2026, Luvme was the most searched among wig brands worldwide, with an estimated 246K branded searches, 48.4% of all searches for the 13 tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Wig brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/wig-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wig-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.