---
title: "Linksys vs TP-Link: Which is searched more?"
description: "Which is more popular in search, Linksys or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Wi-fi router brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wifi-router-brands/compare/linksys-vs-tp-link"
publisher: "Brandwave"
---

# Linksys vs TP-Link: Which is searched more?

Which is more popular in search, Linksys or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Wi-fi router brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Linksys and TP-Link
- **Competitive set**: Wi-fi router brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Linksys Share of Search**: 2.3%
- **TP-Link Share of Search**: 1.5%

## Which is more popular in search, Linksys or TP-Link?

- In September 2026, Linksys had more branded searches than TP-Link among wi-fi router brands worldwide. Linksys was estimated to have 49.5K branded searches compared to TP-Link’s 33.1K, and held a 2.3% Share of Search versus TP-Link’s 1.5%.
- Linksys was ahead of TP-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Linksys’ estimated Share of Search among wi-fi router brands worldwide moved from 2.7% to 2.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among wi-fi router brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

## How did search popularity change for wi-fi router brands worldwide in September 2026?

- Estimated monthly branded searches for TP-Link worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
- Estimated monthly branded searches for Linksys worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## Month by month

| Month | Linksys estimated searches | Linksys Share of Search | Linksys rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 2.7% | 4 | 40.5K | 1.8% | 5 |
| Nov 2025 | 60.5K | 2.7% | 4 | 40.5K | 1.8% | 5 |
| Dec 2025 | 60.5K | 2.7% | 4 | 40.5K | 1.8% | 5 |
| Jan 2026 | 60.5K | 2.7% | 4 | 40.5K | 1.8% | 5 |
| Feb 2026 | 49.5K | 2.3% | 4 | 40.5K | 1.9% | 5 |
| Mar 2026 | 60.5K | 2.7% | 4 | 40.5K | 1.8% | 5 |
| Apr 2026 | 49.5K | 2.6% | 4 | 40.5K | 2.2% | 5 |
| May 2026 | 49.5K | 2.6% | 4 | 33.1K | 1.8% | 5 |
| Jun 2026 | 49.5K | 2.2% | 4 | 33.1K | 1.5% | 5 |
| Jul 2026 | 49.5K | 2.6% | 4 | 40.5K | 2.1% | 5 |
| Aug 2026 | 49.5K | 2.2% | 4 | 40.5K | 1.8% | 5 |
| Sep 2026 | 49.5K | 2.3% | 4 | 33.1K | 1.5% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Linksys’ and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Linksys**: Measured on the search term “linksys”.
- **TP-Link**: Measured on the search term “router tp-link”.

- [Linksys profile](/demand/global-en/brands/linksys)
- [TP-Link profile](/demand/global-en/brands/tp-link)
- [All wi-fi router brands worldwide](/demand/global-en/categories/wifi-router-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Linksys or TP-Link?

In September 2026, Linksys had more branded searches than TP-Link among wi-fi router brands worldwide. Linksys was estimated to have 49.5K branded searches compared to TP-Link’s 33.1K, and held a 2.3% Share of Search versus TP-Link’s 1.5%.

## Cite this page

Brandwave. "Linksys vs TP-Link: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/wifi-router-brands/compare/linksys-vs-tp-link

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wifi-router-brands/compare/linksys-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.