---
title: "Wi-fi router brands: Which are searched most?"
description: "Compare the wi-fi router brands people buy. Share of Search among ASUS, eero, NETGEAR, Linksys, TP-Link and Google Nest Wifi, the wi-fi router brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wifi-router-brands"
publisher: "Brandwave"
---

# Wi-fi router brands: Which are searched most?

Compare the wi-fi router brands people buy. Share of Search among ASUS, eero, NETGEAR, Linksys, TP-Link and Google Nest Wifi, the wi-fi router brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wi-fi router brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: ASUS, 83.3%

## Which brand is most popular in search among wi-fi router brands worldwide?

- In September 2026, ASUS was the most searched among wi-fi router brands worldwide, with an estimated 1.8M branded searches and 83.3% estimated Share of Search within this set.
- eero is in 2nd place, 77.1 percentage points behind at 6.1% Share of Search.
- Across the 12 months ending September 2026, ASUS’s estimated Share of Search among wi-fi router brands worldwide increased from 81.2% to 83.3%.
- Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among wi-fi router brands worldwide decreased from 7.3% to 6.1%.
- Across the 12 months ending September 2026, ASUS’s estimated Share of Search among wi-fi router brands worldwide peaked at 83.8% in February 2026 and was lowest at 78.6% in July 2026.
- Across the 12 months ending September 2026, eero’s estimated Share of Search among wi-fi router brands worldwide peaked at 8.6% in July 2026 and was lowest at 5% in February 2026.
- Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among wi-fi router brands worldwide peaked at 7.3% in March 2026 and was lowest at 6.1% in August 2026.
- Across the 12 months ending September 2026, eero rose from 3rd to 2nd among wi-fi router brands worldwide.
- Across the 12 months ending September 2026, NETGEAR fell from 2nd to 3rd among wi-fi router brands worldwide.
- Across the 12 months ending September 2026, Linksys, TP-Link and Google Nest Wifi held steady: their estimated Share of Search among wi-fi router brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ASUS vs eero: compare search popularity](/demand/global-en/compare/asus-vs-eero): 83.3% against 6.1% Share of Search.
- [ASUS vs NETGEAR: compare search popularity](/demand/global-en/compare/asus-vs-netgear): 83.3% against 6.1% Share of Search.
- [ASUS vs Linksys: compare search popularity](/demand/global-en/compare/asus-vs-linksys): 83.3% against 2.3% Share of Search.
- [eero vs NETGEAR: compare search popularity](/demand/global-en/compare/eero-vs-netgear): 6.1% Share of Search each.
- [eero vs Linksys: compare search popularity](/demand/global-en/compare/eero-vs-linksys): 6.1% against 2.3% Share of Search.
- [NETGEAR vs Linksys: compare search popularity](/demand/global-en/compare/linksys-vs-netgear): 6.1% against 2.3% Share of Search.

## How did search popularity change for wi-fi router brands worldwide in September 2026?

- Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
- Estimated monthly branded searches for TP-Link worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
- Estimated monthly branded searches for Linksys worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
- Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ASUS | 83.3% | 1.8M | 0.0% | ASUS |
| 2 | eero | 6.1% | 135K | 0.0% | Amazon |
| 3 | NETGEAR | 6.1% | 135K | 0.0% | NETGEAR |
| 4 | Linksys | 2.3% | 49.5K | 0.0% | Linksys |
| 5 | TP-Link | 1.5% | 33.1K | -18.3% | TP-Link |
| 6 | Google Nest Wifi | 0.67% | 14.8K | 0.0% | Google |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ASUS | 1.8M | 81.2% | 1 |
| Oct 2025 | NETGEAR | 165K | 7.3% | 2 |
| Oct 2025 | eero | 135K | 6% | 3 |
| Oct 2025 | Linksys | 60.5K | 2.7% | 4 |
| Oct 2025 | TP-Link | 40.5K | 1.8% | 5 |
| Oct 2025 | Google Nest Wifi | 22.2K | 0.99% | 6 |
| Nov 2025 | ASUS | 1.8M | 81.2% | 1 |
| Nov 2025 | NETGEAR | 165K | 7.3% | 2 |
| Nov 2025 | eero | 135K | 6% | 3 |
| Nov 2025 | Linksys | 60.5K | 2.7% | 4 |
| Nov 2025 | TP-Link | 40.5K | 1.8% | 5 |
| Nov 2025 | Google Nest Wifi | 22.2K | 0.99% | 6 |
| Dec 2025 | ASUS | 1.8M | 81.2% | 1 |
| Dec 2025 | NETGEAR | 165K | 7.3% | 2 |
| Dec 2025 | eero | 135K | 6% | 3 |
| Dec 2025 | Linksys | 60.5K | 2.7% | 4 |
| Dec 2025 | TP-Link | 40.5K | 1.8% | 5 |
| Dec 2025 | Google Nest Wifi | 22.2K | 0.99% | 6 |
| Jan 2026 | ASUS | 1.8M | 81.2% | 1 |
| Jan 2026 | NETGEAR | 165K | 7.3% | 2 |
| Jan 2026 | eero | 135K | 6% | 3 |
| Jan 2026 | Linksys | 60.5K | 2.7% | 4 |
| Jan 2026 | TP-Link | 40.5K | 1.8% | 5 |
| Jan 2026 | Google Nest Wifi | 22.2K | 0.99% | 6 |
| Feb 2026 | ASUS | 1.8M | 83.8% | 1 |
| Feb 2026 | NETGEAR | 135K | 6.2% | 2 |
| Feb 2026 | eero | 110K | 5% | 3 |
| Feb 2026 | Linksys | 49.5K | 2.3% | 4 |
| Feb 2026 | TP-Link | 40.5K | 1.9% | 5 |
| Feb 2026 | Google Nest Wifi | 18.1K | 0.83% | 6 |
| Mar 2026 | ASUS | 1.8M | 81.4% | 1 |
| Mar 2026 | NETGEAR | 165K | 7.3% | 2 |
| Mar 2026 | eero | 135K | 6% | 3 |
| Mar 2026 | Linksys | 60.5K | 2.7% | 4 |
| Mar 2026 | TP-Link | 40.5K | 1.8% | 5 |
| Mar 2026 | Google Nest Wifi | 18.1K | 0.8% | 6 |
| Apr 2026 | ASUS | 1.5M | 79.9% | 1 |
| Apr 2026 | eero | 135K | 7.2% | 2 |
| Apr 2026 | NETGEAR | 135K | 7.2% | 3 |
| Apr 2026 | Linksys | 49.5K | 2.6% | 4 |
| Apr 2026 | TP-Link | 40.5K | 2.2% | 5 |
| Apr 2026 | Google Nest Wifi | 18.1K | 0.96% | 6 |
| May 2026 | ASUS | 1.5M | 80.2% | 1 |
| May 2026 | eero | 135K | 7.2% | 2 |
| May 2026 | NETGEAR | 135K | 7.2% | 3 |
| May 2026 | Linksys | 49.5K | 2.6% | 4 |
| May 2026 | TP-Link | 33.1K | 1.8% | 5 |
| May 2026 | Google Nest Wifi | 18.1K | 0.97% | 6 |
| Jun 2026 | ASUS | 1.8M | 83.2% | 1 |
| Jun 2026 | eero | 135K | 6.1% | 2 |
| Jun 2026 | NETGEAR | 135K | 6.1% | 3 |
| Jun 2026 | Linksys | 49.5K | 2.2% | 4 |
| Jun 2026 | TP-Link | 33.1K | 1.5% | 5 |
| Jun 2026 | Google Nest Wifi | 18.1K | 0.82% | 6 |
| Jul 2026 | ASUS | 1.5M | 78.6% | 1 |
| Jul 2026 | eero | 165K | 8.6% | 2 |
| Jul 2026 | NETGEAR | 135K | 7.1% | 3 |
| Jul 2026 | Linksys | 49.5K | 2.6% | 4 |
| Jul 2026 | TP-Link | 40.5K | 2.1% | 5 |
| Jul 2026 | Google Nest Wifi | 18.1K | 0.95% | 6 |
| Aug 2026 | ASUS | 1.8M | 83% | 1 |
| Aug 2026 | eero | 135K | 6.1% | 2 |
| Aug 2026 | NETGEAR | 135K | 6.1% | 3 |
| Aug 2026 | Linksys | 49.5K | 2.2% | 4 |
| Aug 2026 | TP-Link | 40.5K | 1.8% | 5 |
| Aug 2026 | Google Nest Wifi | 14.8K | 0.67% | 6 |
| Sep 2026 | ASUS | 1.8M | 83.3% | 1 |
| Sep 2026 | eero | 135K | 6.1% | 2 |
| Sep 2026 | NETGEAR | 135K | 6.1% | 3 |
| Sep 2026 | Linksys | 49.5K | 2.3% | 4 |
| Sep 2026 | TP-Link | 33.1K | 1.5% | 5 |
| Sep 2026 | Google Nest Wifi | 14.8K | 0.67% | 6 |

## What is being compared

- **ASUS**: Measured on the search term “asus”.
- **eero**: Measured on the search term “eero”.
- **Google Nest Wifi**: Measured on the search term “google nest wifi”.
- **Linksys**: Measured on the search term “linksys”.
- **NETGEAR**: Measured on the search term “netgear”.
- **TP-Link**: Measured on the search term “router tp-link”.

- [ASUS](/demand/global-en/brands/asus)
- [eero](/demand/global-en/brands/eero)
- [Google Nest Wifi](/demand/global-en/brands/google-nest-wifi)
- [Linksys](/demand/global-en/brands/linksys)
- [NETGEAR](/demand/global-en/brands/netgear)
- [TP-Link](/demand/global-en/brands/tp-link)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wi-fi router brands worldwide?

In September 2026, ASUS was the most searched among wi-fi router brands worldwide, with an estimated 1.8M branded searches and 83.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Wi-fi router brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/wifi-router-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wifi-router-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.