--- title: "Canon vs Sigma: Which is searched more?" description: "Is Canon or Sigma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wide angle lens brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/wide-angle-lens-brands/compare/canon-vs-sigma-lenses" publisher: "Brandwave" --- # Canon vs Sigma: Which is searched more? Is Canon or Sigma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wide angle lens brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canon and Sigma - **Competitive set**: Wide angle lens brands - **Market**: Global - **Month measured**: Sep 2026 - **Canon Share of Search**: 42.4% - **Sigma Share of Search**: 19% ## Is Canon or Sigma more popular in search? - In September 2026, Canon had more branded searches than Sigma among wide angle lens brands worldwide. Canon had about 90,500 branded searches, while Sigma had 40,500. Canon made up 42.4% of all wide angle lens brand searches we track, and Sigma accounted for 19%. - Canon was ahead of Sigma in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Canon’s share of searches among wide angle lens brands worldwide moved from 38.2% to 42.4%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Sigma’s share of searches among wide angle lens brands worldwide moved from 20.9% to 19%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top wide angle lens brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Canon appeared in all five answers. Sigma was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sigma was listed before Canon in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Sigma | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Nikon | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Canon | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Tamron | 4th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about wide angle lens brands - Asked ChatGPT "Which wide angle lens brand should I buy?": 1. Sigma, 2. Tamron, 3. Sony, 4. Nikon, 5. Canon - Asked ChatGPT "What are the best wide angle lens brands?": 1. Canon, 2. Nikon, 3. Sony, 4. Sigma, 5. Tamron - Asked ChatGPT "What's the best wide angle lens brand for landscape photos?": 1. Sony, 2. Nikon, 3. Sigma, 4. Tamron, 5. Canon - Searched Google, AI Overview "wide angle lens": 1. Canon - Searched Google, AI Overview "camera wide angle lens": 1. Canon Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for wide angle lens brands worldwide in September 2026? - In September 2026, Canon gained share of searches among wide angle lens brands worldwide, from 39.9% to 42.4%. - In September 2026, Sigma gained share of searches among wide angle lens brands worldwide, from 17.8% to 19%. ## Month by month | Month | Canon estimated searches | Canon Share of Search | Canon rank | Sigma estimated searches | Sigma Share of Search | Sigma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 38.2% | 1 | 49.5K | 20.9% | 3 | | Nov 2025 | 90.5K | 40.3% | 1 | 49.5K | 22% | 3 | | Dec 2025 | 90.5K | 40.3% | 1 | 49.5K | 22% | 3 | | Jan 2026 | 110K | 45.1% | 1 | 49.5K | 20.3% | 3 | | Feb 2026 | 90.5K | 39.7% | 1 | 40.5K | 17.8% | 3 | | Mar 2026 | 90.5K | 40% | 1 | 49.5K | 21.9% | 3 | | Apr 2026 | 74K | 35.8% | 2 | 49.5K | 24% | 3 | | May 2026 | 74K | 37.4% | 2 | 40.5K | 20.5% | 3 | | Jun 2026 | 74K | 38.3% | 1 | 40.5K | 20.9% | 3 | | Jul 2026 | 74K | 35.1% | 2 | 40.5K | 19.2% | 3 | | Aug 2026 | 90.5K | 39.9% | 1 | 40.5K | 17.8% | 3 | | Sep 2026 | 90.5K | 42.4% | 1 | 40.5K | 19% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Canon’s and Sigma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canon**: Measured on the search term “canon pixma”. - **Sigma**: Measured on the search term “sigma lenses”. - [Canon profile](/demand/global-en/brands/canon) - [Sigma profile](/demand/global-en/brands/sigma-lenses) - [All wide angle lens brands worldwide](/demand/global-en/categories/wide-angle-lens-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Canon or Sigma more popular in search? In September 2026, Canon had more branded searches than Sigma among wide angle lens brands worldwide. Canon had about 90,500 branded searches, while Sigma had 40,500. Canon made up 42.4% of all wide angle lens brand searches we track, and Sigma accounted for 19%. ## Cite this page Brandwave. "Canon vs Sigma: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/wide-angle-lens-brands/compare/canon-vs-sigma-lenses This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wide-angle-lens-brands/compare/canon-vs-sigma-lenses. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.