---
title: "Linksys vs TP-Link: Which is searched more?"
description: "Is Linksys or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wi-fi extender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wi-fi-extender-brands/compare/linksys-vs-tp-link"
publisher: "Brandwave"
---

# Linksys vs TP-Link: Which is searched more?

Is Linksys or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wi-fi extender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Linksys and TP-Link
- **Competitive set**: Wi-fi extender brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Linksys Share of Search**: 1.4%
- **TP-Link Share of Search**: 41.1%

## Is Linksys or TP-Link more popular in search?

- In September 2026, TP-Link had more branded searches than Linksys among wi-fi extender brands worldwide. TP-Link had about 1.5 million branded searches, while Linksys had 49,500. TP-Link made up 41.1% of all wi-fi extender brand searches we track, and Linksys accounted for 1.4%.
- TP-Link was ahead of Linksys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Linksys’ share of searches among wi-fi extender brands worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, TP-Link’s share of searches among wi-fi extender brands worldwide moved from 45.5% to 41.1%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

## Top wi-fi extender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. Linksys was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link was listed before Linksys in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| NETGEAR | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| ASUS | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Linksys | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| eero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about wi-fi extender brands

- Asked ChatGPT "Which wi-fi extender brand should I buy?": 1. TP-Link, 2. NETGEAR
- Asked ChatGPT "What are the best wi-fi extender brands?": 1. TP-Link, 2. NETGEAR, 3. ASUS, 4. Linksys
- Asked ChatGPT "What's the best wi-fi extender brand for better home coverage?": 1. TP-Link, 2. NETGEAR, 3. ASUS
- Searched Google, AI Overview "wifi extender": 1. TP-Link
- Searched Google, AI Overview "mesh wifi extender": 1. TP-Link, 2. NETGEAR

Not named in any answer: eero.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for wi-fi extender brands worldwide in September 2026?

- Estimated monthly branded searches for Linksys worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
- Estimated monthly branded searches for TP-Link worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

## Month by month

| Month | Linksys estimated searches | Linksys Share of Search | Linksys rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 1.5% | 5 | 1.8M | 45.5% | 2 |
| Nov 2025 | 60.5K | 1.5% | 5 | 1.8M | 45.5% | 2 |
| Dec 2025 | 60.5K | 1.5% | 5 | 1.8M | 45.5% | 2 |
| Jan 2026 | 60.5K | 1.5% | 5 | 1.8M | 45.5% | 2 |
| Feb 2026 | 49.5K | 1.4% | 5 | 1.5M | 41.4% | 2 |
| Mar 2026 | 60.5K | 1.6% | 5 | 1.5M | 40.6% | 2 |
| Apr 2026 | 49.5K | 1.5% | 5 | 1.5M | 45.2% | 2 |
| May 2026 | 49.5K | 1.5% | 5 | 1.5M | 45.2% | 2 |
| Jun 2026 | 49.5K | 1.4% | 5 | 1.5M | 41.1% | 2 |
| Jul 2026 | 49.5K | 1.5% | 5 | 1.5M | 44.8% | 2 |
| Aug 2026 | 49.5K | 1.4% | 5 | 1.5M | 41.1% | 2 |
| Sep 2026 | 49.5K | 1.4% | 5 | 1.5M | 41.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Linksys’ and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Linksys**: Measured on the search term “linksys”.
- **TP-Link**: Measured on the search term “tp-link”.

- [Linksys profile](/demand/global-en/brands/linksys)
- [TP-Link profile](/demand/global-en/brands/tp-link)
- [All wi-fi extender brands worldwide](/demand/global-en/categories/wi-fi-extender-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Linksys or TP-Link more popular in search?

In September 2026, TP-Link had more branded searches than Linksys among wi-fi extender brands worldwide. TP-Link had about 1.5 million branded searches, while Linksys had 49,500. TP-Link made up 41.1% of all wi-fi extender brand searches we track, and Linksys accounted for 1.4%.

## Cite this page

Brandwave. "Linksys vs TP-Link: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/wi-fi-extender-brands/compare/linksys-vs-tp-link

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wi-fi-extender-brands/compare/linksys-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
