---
title: "Wholesale and cash and carry stores: Which are searched most?"
description: "Compare the wholesale and cash and carry stores people choose between. Share of Search among Costco, Trents and Toops, the wholesale and cash and carry stores Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wholesale-food-suppliers"
publisher: "Brandwave"
---

# Wholesale and cash and carry stores: Which are searched most?

Compare the wholesale and cash and carry stores people choose between. Share of Search among Costco, Trents and Toops, the wholesale and cash and carry stores Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wholesale and cash and carry stores
- **Market**: Global
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Costco, 99.6%

## Which brand is most popular in search among wholesale and cash and carry stores worldwide?

- In September 2026, Costco was the most searched among wholesale and cash and carry stores worldwide, with an estimated 30.4M branded searches and 99.6% estimated Share of Search within this set.
- Trents is in 2nd place, 99.2 percentage points behind at 0.36% Share of Search.
- Across the 12 months ending September 2026, Costco, Trents and Toops held steady: their estimated Share of Search among wholesale and cash and carry stores worldwide each moved less than 0.5 percentage points.

## How did search popularity change for wholesale and cash and carry stores worldwide in September 2026?

- Estimated monthly branded searches for Toops worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
- Estimated monthly branded searches for Trents worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.
- Estimated monthly branded searches for Costco worldwide fell 18.3% over 12 measured months, from 37.2M to 30.4M in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Costco | 99.6% | 30.4M | 0.0% | Costco Wholesale New Zealand |
| 2 | Trents | 0.36% | 110K | -18.5% | Trents |
| 3 | Toops | 0.09% | 27.1K | 0.0% | Toops |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Costco | 37.2M | 99.5% | 1 |
| Oct 2025 | Trents | 165K | 0.44% | 2 |
| Oct 2025 | Toops | 22.2K | 0.06% | 3 |
| Nov 2025 | Costco | 45.5M | 99.5% | 1 |
| Nov 2025 | Trents | 201K | 0.44% | 2 |
| Nov 2025 | Toops | 22.2K | 0.05% | 3 |
| Dec 2025 | Costco | 37.2M | 99.6% | 1 |
| Dec 2025 | Trents | 135K | 0.36% | 2 |
| Dec 2025 | Toops | 22.2K | 0.06% | 3 |
| Jan 2026 | Costco | 37.2M | 99.4% | 1 |
| Jan 2026 | Trents | 201K | 0.54% | 2 |
| Jan 2026 | Toops | 22.2K | 0.06% | 3 |
| Feb 2026 | Costco | 30.4M | 99.4% | 1 |
| Feb 2026 | Trents | 165K | 0.54% | 2 |
| Feb 2026 | Toops | 22.2K | 0.07% | 3 |
| Mar 2026 | Costco | 30.4M | 99.4% | 1 |
| Mar 2026 | Trents | 165K | 0.54% | 2 |
| Mar 2026 | Toops | 22.2K | 0.07% | 3 |
| Apr 2026 | Costco | 30.4M | 99.5% | 1 |
| Apr 2026 | Trents | 135K | 0.44% | 2 |
| Apr 2026 | Toops | 22.2K | 0.07% | 3 |
| May 2026 | Costco | 30.4M | 99.4% | 1 |
| May 2026 | Trents | 165K | 0.54% | 2 |
| May 2026 | Toops | 22.2K | 0.07% | 3 |
| Jun 2026 | Costco | 30.4M | 99.5% | 1 |
| Jun 2026 | Trents | 135K | 0.44% | 2 |
| Jun 2026 | Toops | 22.2K | 0.07% | 3 |
| Jul 2026 | Costco | 30.4M | 99.5% | 1 |
| Jul 2026 | Trents | 135K | 0.44% | 2 |
| Jul 2026 | Toops | 27.1K | 0.09% | 3 |
| Aug 2026 | Costco | 30.4M | 99.5% | 1 |
| Aug 2026 | Trents | 135K | 0.44% | 2 |
| Aug 2026 | Toops | 27.1K | 0.09% | 3 |
| Sep 2026 | Costco | 30.4M | 99.6% | 1 |
| Sep 2026 | Trents | 110K | 0.36% | 2 |
| Sep 2026 | Toops | 27.1K | 0.09% | 3 |

## What is being compared

- **Costco**: Measured on the search term “costco”.
- **Toops**: Measured on the search term “toops”.
- **Trents**: Measured on the search term “trents”.

- [Costco](/demand/global-en/brands/costco)
- [Toops](/demand/global-en/brands/toops)
- [Trents](/demand/global-en/brands/trents)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wholesale and cash and carry stores worldwide?

In September 2026, Costco was the most searched among wholesale and cash and carry stores worldwide, with an estimated 30.4M branded searches and 99.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Wholesale and cash and carry stores: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/wholesale-food-suppliers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wholesale-food-suppliers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
