---
title: "Crest vs Sensodyne: Which is searched more?"
description: "Which is more popular in search, Crest or Sensodyne? Compare estimated monthly branded-search demand and Share of Search inside the Whitening toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/whitening-toothpaste-brands/compare/crest-toothpaste-vs-sensodyne"
publisher: "Brandwave"
---

# Crest vs Sensodyne: Which is searched more?

Which is more popular in search, Crest or Sensodyne? Compare estimated monthly branded-search demand and Share of Search inside the Whitening toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Crest and Sensodyne
- **Competitive set**: Whitening toothpaste brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Crest Share of Search**: 3.6%
- **Sensodyne Share of Search**: 52.8%

## Which is more popular in search, Crest or Sensodyne?

- In September 2026, Sensodyne had more branded searches than Crest among whitening toothpaste brands worldwide. Sensodyne was estimated to have 891K branded searches compared to Crest’s 60.5K, and held a 52.8% Share of Search versus Crest’s 3.6%.
- Sensodyne was ahead of Crest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crest’s estimated Share of Search among whitening toothpaste brands worldwide moved from 4.2% to 3.6%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Sensodyne’s estimated Share of Search among whitening toothpaste brands worldwide moved from 49.7% to 52.8%, and its estimated monthly branded searches moved from 713K to 891K.

## How did search popularity change for whitening toothpaste brands worldwide in September 2026?

- In September 2026, Sensodyne gained estimated Share of Search among whitening toothpaste brands worldwide, from 50.8% to 52.8%.
- Crest’s estimated Share of Search among whitening toothpaste brands worldwide has lost ground for 3 months in a row, from 4.1% to 3.6% in September 2026.

## Month by month

| Month | Crest estimated searches | Crest Share of Search | Crest rank | Sensodyne estimated searches | Sensodyne Share of Search | Sensodyne rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 4.2% | 3 | 713K | 49.7% | 1 |
| Nov 2025 | 60.5K | 4.4% | 3 | 724K | 53.1% | 1 |
| Dec 2025 | 60.5K | 4.3% | 3 | 765K | 54.1% | 1 |
| Jan 2026 | 74K | 4.5% | 3 | 922K | 56% | 1 |
| Feb 2026 | 60.5K | 4.2% | 3 | 765K | 53.5% | 1 |
| Mar 2026 | 74K | 4.5% | 3 | 785K | 48.2% | 1 |
| Apr 2026 | 60.5K | 3.8% | 3 | 820K | 51.5% | 1 |
| May 2026 | 60.5K | 4.1% | 3 | 754K | 50.9% | 1 |
| Jun 2026 | 60.5K | 4.1% | 3 | 765K | 51.8% | 1 |
| Jul 2026 | 60.5K | 3.8% | 3 | 840K | 53% | 1 |
| Aug 2026 | 60.5K | 3.6% | 3 | 854K | 50.8% | 1 |
| Sep 2026 | 60.5K | 3.6% | 3 | 891K | 52.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Crest’s and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Crest**: Measured on the search term “crest toothpaste”.
- **Sensodyne**: Measured on the search terms “sensodyne”, “sensodyne enamel”, “sensodyne rapid relief” and “sensodyne toothpaste”, summed into one figure.

- [Crest profile](/demand/global-en/brands/crest-toothpaste)
- [Sensodyne profile](/demand/global-en/brands/sensodyne)
- [All whitening toothpaste brands worldwide](/demand/global-en/categories/whitening-toothpaste-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Crest or Sensodyne?

In September 2026, Sensodyne had more branded searches than Crest among whitening toothpaste brands worldwide. Sensodyne was estimated to have 891K branded searches compared to Crest’s 60.5K, and held a 52.8% Share of Search versus Crest’s 3.6%.

## Cite this page

Brandwave. "Crest vs Sensodyne: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/whitening-toothpaste-brands/compare/crest-toothpaste-vs-sensodyne

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/whitening-toothpaste-brands/compare/crest-toothpaste-vs-sensodyne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.