---
title: "Colgate vs Sensodyne: Which is searched more?"
description: "Which is more popular in search, Colgate or Sensodyne? Compare estimated monthly branded-search demand and Share of Search inside the Whitening toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/whitening-toothpaste-brands/compare/colgate-vs-sensodyne"
publisher: "Brandwave"
---

# Colgate vs Sensodyne: Which is searched more?

Which is more popular in search, Colgate or Sensodyne? Compare estimated monthly branded-search demand and Share of Search inside the Whitening toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Colgate and Sensodyne
- **Competitive set**: Whitening toothpaste brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Colgate Share of Search**: 43.6%
- **Sensodyne Share of Search**: 52.8%

## Which is more popular in search, Colgate or Sensodyne?

- In September 2026, Sensodyne had more branded searches than Colgate among whitening toothpaste brands worldwide. Sensodyne was estimated to have 891K branded searches compared to Colgate’s 736K, and held a 52.8% Share of Search versus Colgate’s 43.6%.
- Sensodyne was ahead of Colgate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Colgate’s estimated Share of Search among whitening toothpaste brands worldwide moved from 46.1% to 43.6%, and its estimated monthly branded searches moved from 661K to 736K.
- Across the 12 months ending September 2026, Sensodyne’s estimated Share of Search among whitening toothpaste brands worldwide moved from 49.7% to 52.8%, and its estimated monthly branded searches moved from 713K to 891K.

## How did search popularity change for whitening toothpaste brands worldwide in September 2026?

- In September 2026, Sensodyne gained estimated Share of Search among whitening toothpaste brands worldwide, from 50.8% to 52.8%.
- In September 2026, Colgate lost estimated Share of Search among whitening toothpaste brands worldwide, from 45.6% to 43.6%.

## Month by month

| Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Sensodyne estimated searches | Sensodyne Share of Search | Sensodyne rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 661K | 46.1% | 2 | 713K | 49.7% | 1 |
| Nov 2025 | 579K | 42.5% | 2 | 724K | 53.1% | 1 |
| Dec 2025 | 588K | 41.6% | 2 | 765K | 54.1% | 1 |
| Jan 2026 | 651K | 39.5% | 2 | 922K | 56% | 1 |
| Feb 2026 | 604K | 42.3% | 2 | 765K | 53.5% | 1 |
| Mar 2026 | 769K | 47.3% | 2 | 785K | 48.2% | 1 |
| Apr 2026 | 712K | 44.7% | 2 | 820K | 51.5% | 1 |
| May 2026 | 668K | 45% | 2 | 754K | 50.9% | 1 |
| Jun 2026 | 651K | 44.1% | 2 | 765K | 51.8% | 1 |
| Jul 2026 | 684K | 43.2% | 2 | 840K | 53% | 1 |
| Aug 2026 | 766K | 45.6% | 2 | 854K | 50.8% | 1 |
| Sep 2026 | 736K | 43.6% | 2 | 891K | 52.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Colgate’s and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Colgate**: Measured on the search terms “colgate”, “colgate toothpaste”, “colgate total” and “colgate wisp”, summed into one figure.
- **Sensodyne**: Measured on the search terms “sensodyne”, “sensodyne enamel”, “sensodyne rapid relief” and “sensodyne toothpaste”, summed into one figure.

- [Colgate profile](/demand/global-en/brands/colgate)
- [Sensodyne profile](/demand/global-en/brands/sensodyne)
- [All whitening toothpaste brands worldwide](/demand/global-en/categories/whitening-toothpaste-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Colgate or Sensodyne?

In September 2026, Sensodyne had more branded searches than Colgate among whitening toothpaste brands worldwide. Sensodyne was estimated to have 891K branded searches compared to Colgate’s 736K, and held a 52.8% Share of Search versus Colgate’s 43.6%.

## Cite this page

Brandwave. "Colgate vs Sensodyne: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/whitening-toothpaste-brands/compare/colgate-vs-sensodyne

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/whitening-toothpaste-brands/compare/colgate-vs-sensodyne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.