--- title: "Whiteboard software: Which brands are most popular in search?" description: "Compare the whiteboard software engineering teams rely on. Share of Search among Miro, Excalidraw, FigJam, Lucidspark, Mural and Whimsical, the whiteboard software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/whiteboard-software" publisher: "Brandwave" --- # Whiteboard software: Which brands are most popular in search? Compare the whiteboard software engineering teams rely on. Share of Search among Miro, Excalidraw, FigJam, Lucidspark, Mural and Whimsical, the whiteboard software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Whiteboard software - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Miro, 59.9% ## Which brand is most popular in search among whiteboard software worldwide? - In August 2026, Miro was the most searched among whiteboard software worldwide, with an estimated 1.3M branded searches and 59.9% estimated Share of Search within this set. - Excalidraw is in 2nd place, 28.6 percentage points behind at 31.3% Share of Search. - Across the 11 months ending August 2026, Miro’s estimated Share of Search among whiteboard software worldwide decreased from 75.4% to 59.9%. - Across the 11 months ending August 2026, Excalidraw’s estimated Share of Search among whiteboard software worldwide increased from 17.9% to 31.3%. - Across the 11 months ending August 2026, FigJam’s estimated Share of Search among whiteboard software worldwide increased from 5.5% to 7.8%. - Across the 11 months ending August 2026, Excalidraw’s estimated Share of Search among whiteboard software worldwide peaked at 32.3% in July 2026 and was lowest at 17.9% in October 2025. - Across the 11 months ending August 2026, FigJam’s estimated Share of Search among whiteboard software worldwide peaked at 7.8% in August 2026 and was lowest at 4.2% in April 2026. - Across the 11 months ending August 2026, Lucidspark, Mural and Whimsical held steady: their estimated Share of Search among whiteboard software worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Miro vs Excalidraw: compare search popularity](/demand/global-en/compare/excalidraw-vs-miro): 59.9% against 31.3% Share of Search. - [Miro vs FigJam: compare search popularity](/demand/global-en/compare/figjam-vs-miro): 59.9% against 7.8% Share of Search. - [Excalidraw vs FigJam: compare search popularity](/demand/global-en/compare/excalidraw-vs-figjam): 31.3% against 7.8% Share of Search. ## How did search popularity change for whiteboard software worldwide in August 2026? - In August 2026, FigJam gained estimated Share of Search among whiteboard software worldwide, from 5.4% to 7.8%. - In August 2026, Miro lost estimated Share of Search among whiteboard software worldwide, from 61.5% to 59.9%. - In August 2026, Excalidraw lost estimated Share of Search among whiteboard software worldwide, from 32.3% to 31.3%. - Estimated monthly branded searches for Whimsical worldwide fell 49.7% over 11 measured months, from 2K to 990 in August 2026. - Estimated monthly branded searches for Lucidspark worldwide fell 44.7% over 11 measured months, from 33.8K to 18.7K in August 2026. - Estimated monthly branded searches for Mural worldwide fell 35.8% over 11 measured months, from 3K to 1.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Miro | 59.9% | 1.3M | +0.3% | Miro | | 2 | Excalidraw | 31.3% | 673K | 0.0% | Excalidraw | | 3 | FigJam | 7.8% | 168K | +48.3% | Figma | | 4 | Lucidspark | 0.87% | 18.7K | +42.4% | Lucid Software | | 5 | Mural | 0.09% | 1.9K | -0.5% | Mural | | 6 | Whimsical | 0.05% | 990 | -29.8% | Whimsical | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Miro | 2.3M | 75.4% | 1 | | Oct 2025 | Excalidraw | 550K | 17.9% | 2 | | Oct 2025 | FigJam | 169K | 5.5% | 3 | | Oct 2025 | Lucidspark | 33.8K | 1.1% | 4 | | Oct 2025 | Mural | 3K | 0.1% | 5 | | Oct 2025 | Whimsical | 2K | 0.06% | 6 | | Nov 2025 | Miro | 1.9M | 71.6% | 1 | | Nov 2025 | Excalidraw | 550K | 20.8% | 2 | | Nov 2025 | FigJam | 169K | 6.4% | 3 | | Nov 2025 | Lucidspark | 27.7K | 1% | 4 | | Nov 2025 | Mural | 2.7K | 0.1% | 5 | | Nov 2025 | Whimsical | 1.4K | 0.05% | 6 | | Dec 2025 | Miro | 1.6M | 67.6% | 1 | | Dec 2025 | Excalidraw | 550K | 23.9% | 2 | | Dec 2025 | FigJam | 169K | 7.4% | 3 | | Dec 2025 | Lucidspark | 22.6K | 0.98% | 4 | | Dec 2025 | Mural | 2.1K | 0.09% | 5 | | Dec 2025 | Whimsical | 950 | 0.04% | 6 | | Jan 2026 | Miro | 1.6M | 67.8% | 1 | | Jan 2026 | Excalidraw | 550K | 23.8% | 2 | | Jan 2026 | FigJam | 170K | 7.3% | 3 | | Jan 2026 | Lucidspark | 22.7K | 0.98% | 4 | | Jan 2026 | Mural | 2.3K | 0.1% | 5 | | Jan 2026 | Whimsical | 1.1K | 0.05% | 6 | | Feb 2026 | Miro | 1.6M | 69.8% | 1 | | Feb 2026 | Excalidraw | 550K | 24.2% | 2 | | Feb 2026 | FigJam | 116K | 5.1% | 3 | | Feb 2026 | Lucidspark | 18.5K | 0.81% | 4 | | Feb 2026 | Mural | 2.4K | 0.11% | 5 | | Feb 2026 | Whimsical | 1.1K | 0.05% | 6 | | Mar 2026 | Miro | 1.9M | 69.5% | 1 | | Mar 2026 | Excalidraw | 673K | 24.5% | 2 | | Mar 2026 | FigJam | 140K | 5.1% | 3 | | Mar 2026 | Lucidspark | 22.8K | 0.83% | 4 | | Mar 2026 | Mural | 2.4K | 0.09% | 5 | | Mar 2026 | Whimsical | 1.1K | 0.04% | 6 | | Apr 2026 | Miro | 1.9M | 70.1% | 1 | | Apr 2026 | Excalidraw | 673K | 24.8% | 2 | | Apr 2026 | FigJam | 115K | 4.2% | 3 | | Apr 2026 | Lucidspark | 18.6K | 0.69% | 4 | | Apr 2026 | Mural | 2.7K | 0.1% | 5 | | Apr 2026 | Whimsical | 1.1K | 0.04% | 6 | | May 2026 | Miro | 1.6M | 66.2% | 1 | | May 2026 | Excalidraw | 673K | 28.3% | 2 | | May 2026 | FigJam | 114K | 4.8% | 3 | | May 2026 | Lucidspark | 15.4K | 0.65% | 4 | | May 2026 | Mural | 2.3K | 0.1% | 5 | | May 2026 | Whimsical | 1.1K | 0.05% | 6 | | Jun 2026 | Miro | 1.6M | 65.4% | 1 | | Jun 2026 | Excalidraw | 673K | 27.9% | 2 | | Jun 2026 | FigJam | 138K | 5.7% | 3 | | Jun 2026 | Lucidspark | 19K | 0.79% | 4 | | Jun 2026 | Mural | 2.5K | 0.11% | 5 | | Jun 2026 | Whimsical | 1.4K | 0.06% | 6 | | Jul 2026 | Miro | 1.3M | 61.5% | 1 | | Jul 2026 | Excalidraw | 673K | 32.3% | 2 | | Jul 2026 | FigJam | 113K | 5.4% | 3 | | Jul 2026 | Lucidspark | 13.1K | 0.63% | 4 | | Jul 2026 | Mural | 1.9K | 0.09% | 5 | | Jul 2026 | Whimsical | 1.4K | 0.07% | 6 | | Aug 2026 | Miro | 1.3M | 59.9% | 1 | | Aug 2026 | Excalidraw | 673K | 31.3% | 2 | | Aug 2026 | FigJam | 168K | 7.8% | 3 | | Aug 2026 | Lucidspark | 18.7K | 0.87% | 4 | | Aug 2026 | Mural | 1.9K | 0.09% | 5 | | Aug 2026 | Whimsical | 990 | 0.05% | 6 | | Sep 2026 | Excalidraw | — | — | — | | Sep 2026 | FigJam | — | — | — | | Sep 2026 | Lucidspark | — | — | — | | Sep 2026 | Miro | — | — | — | | Sep 2026 | Mural | — | — | — | | Sep 2026 | Whimsical | — | — | — | ## What is being compared - **Excalidraw**: Measured on the search term “excalidraw”. - **FigJam**: Measured on the search terms “figjam”, “figjam ai”, “figjam app”, “figjam software” and “figjam whiteboard”, summed into one figure. - **Lucidspark**: Measured on the search terms “lucidspark”, “lucidspark app”, “lucidspark com” and “lucidspark whiteboard”, summed into one figure. - **Miro**: Measured on the search terms “miro”, “miro ai”, “miro com”, “miro online whiteboard”, “miro whiteboard”, “online whiteboard miro” and “whiteboard miro”, summed into one figure. - **Mural**: Measured on the search terms “mural co”, “mural online whiteboard”, “mural whiteboard” and “online whiteboard mural”, summed into one figure. - **Whimsical**: Measured on the search terms “whimsical com” and “whimsical whiteboard”, summed into one figure. - [Excalidraw](/demand/global-en/brands/excalidraw) - [FigJam](/demand/global-en/brands/figjam) - [Lucidspark](/demand/global-en/brands/lucidspark) - [Miro](/demand/global-en/brands/miro) - [Mural](/demand/global-en/brands/mural) - [Whimsical](/demand/global-en/brands/whimsical) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among whiteboard software worldwide? In August 2026, Miro was the most searched among whiteboard software worldwide, with an estimated 1.3M branded searches and 59.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Whiteboard software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/whiteboard-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/whiteboard-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.