--- title: "Whisky brands: Which are searched most?" description: "Compare the whisky and bourbon brands people buy. Share of Search among Johnnie Walker, Glenfiddich, Jameson and Jim Beam, the whisky brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/whisky-brands" publisher: "Brandwave" --- # Whisky brands: Which are searched most? Compare the whisky and bourbon brands people buy. Share of Search among Johnnie Walker, Glenfiddich, Jameson and Jim Beam, the whisky brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Whisky brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Johnnie Walker, 29% ## Which brand is most popular in search among whisky brands worldwide? - In September 2026, Johnnie Walker was the most searched among whisky brands worldwide, with an estimated 368K branded searches and 29% estimated Share of Search within this set. - Glenfiddich is in 2nd place, 5.3 percentage points behind at 23.7% Share of Search. - Across the 12 months ending September 2026, Johnnie Walker’s estimated Share of Search among whisky brands worldwide decreased from 31.7% to 29%. - Across the 12 months ending September 2026, Glenfiddich’s estimated Share of Search among whisky brands worldwide decreased from 25.9% to 23.7%. - Across the 12 months ending September 2026, Jameson’s estimated Share of Search among whisky brands worldwide increased from 21.2% to 23.7%. - Across the 12 months ending September 2026, Jim Beam’s estimated Share of Search among whisky brands worldwide increased from 21.2% to 23.7%. - Across the 12 months ending September 2026, Johnnie Walker’s estimated Share of Search among whisky brands worldwide peaked at 34.7% in June 2026 and was lowest at 27.5% in August 2026. - Across the 12 months ending September 2026, Glenfiddich’s estimated Share of Search among whisky brands worldwide peaked at 27.5% in August 2026 and was lowest at 23.2% in June 2026. - Across the 12 months ending September 2026, Jameson’s estimated Share of Search among whisky brands worldwide peaked at 24.8% in March 2026 and was lowest at 19.2% in February 2026. - Across the 12 months ending September 2026, Jim Beam’s estimated Share of Search among whisky brands worldwide peaked at 28.7% in December 2025 and was lowest at 19% in June 2026. ## Compare search popularity between leading brands - [Johnnie Walker vs Glenfiddich: compare search popularity](/demand/global-en/compare/glenfiddich-vs-johnnie-walker): 29% against 23.7% Share of Search. - [Johnnie Walker vs Jameson: compare search popularity](/demand/global-en/compare/jameson-vs-johnnie-walker): 29% against 23.7% Share of Search. - [Johnnie Walker vs Jim Beam: compare search popularity](/demand/global-en/compare/jim-beam-vs-johnnie-walker): 29% against 23.7% Share of Search. - [Glenfiddich vs Jameson: compare search popularity](/demand/global-en/compare/glenfiddich-vs-jameson): 23.7% Share of Search each. - [Glenfiddich vs Jim Beam: compare search popularity](/demand/global-en/compare/glenfiddich-vs-jim-beam): 23.7% Share of Search each. - [Jameson vs Jim Beam: compare search popularity](/demand/global-en/compare/jameson-vs-jim-beam): 23.7% Share of Search each. ## How did search popularity change for whisky brands worldwide in September 2026? - In September 2026, Johnnie Walker overtook Glenfiddich to become the leader among whisky brands worldwide, with 29% estimated Share of Search. - In September 2026, Jameson gained estimated Share of Search among whisky brands worldwide, from 22.5% to 23.7%. - In September 2026, Jim Beam gained estimated Share of Search among whisky brands worldwide, from 22.5% to 23.7%. - In September 2026, Glenfiddich lost estimated Share of Search among whisky brands worldwide, from 27.5% to 23.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Johnnie Walker | 29% | 368K | 0.0% | Diageo | | 2 | Glenfiddich | 23.7% | 301K | -18.2% | Glenfiddich | | 3 | Jameson | 23.7% | 301K | 0.0% | Jameson | | 4 | Jim Beam | 23.7% | 301K | 0.0% | Jim Beam | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Johnnie Walker | 450K | 31.7% | 1 | | Oct 2025 | Glenfiddich | 368K | 25.9% | 2 | | Oct 2025 | Jameson | 301K | 21.2% | 3 | | Oct 2025 | Jim Beam | 301K | 21.2% | 4 | | Nov 2025 | Johnnie Walker | 450K | 31.7% | 1 | | Nov 2025 | Glenfiddich | 368K | 25.9% | 2 | | Nov 2025 | Jameson | 301K | 21.2% | 3 | | Nov 2025 | Jim Beam | 301K | 21.2% | 4 | | Dec 2025 | Jim Beam | 673K | 28.7% | 1 | | Dec 2025 | Johnnie Walker | 673K | 28.7% | 2 | | Dec 2025 | Glenfiddich | 550K | 23.4% | 3 | | Dec 2025 | Jameson | 450K | 19.2% | 4 | | Jan 2026 | Johnnie Walker | 450K | 31.7% | 1 | | Jan 2026 | Glenfiddich | 368K | 25.9% | 2 | | Jan 2026 | Jameson | 301K | 21.2% | 3 | | Jan 2026 | Jim Beam | 301K | 21.2% | 4 | | Feb 2026 | Jim Beam | 368K | 28.7% | 1 | | Feb 2026 | Johnnie Walker | 368K | 28.7% | 2 | | Feb 2026 | Glenfiddich | 301K | 23.5% | 3 | | Feb 2026 | Jameson | 246K | 19.2% | 4 | | Mar 2026 | Johnnie Walker | 368K | 30.3% | 1 | | Mar 2026 | Glenfiddich | 301K | 24.8% | 2 | | Mar 2026 | Jameson | 301K | 24.8% | 3 | | Mar 2026 | Jim Beam | 246K | 20.2% | 4 | | Apr 2026 | Johnnie Walker | 368K | 30.3% | 1 | | Apr 2026 | Glenfiddich | 301K | 24.8% | 2 | | Apr 2026 | Jameson | 301K | 24.8% | 3 | | Apr 2026 | Jim Beam | 246K | 20.2% | 4 | | May 2026 | Johnnie Walker | 368K | 30.3% | 1 | | May 2026 | Glenfiddich | 301K | 24.8% | 2 | | May 2026 | Jameson | 301K | 24.8% | 3 | | May 2026 | Jim Beam | 246K | 20.2% | 4 | | Jun 2026 | Johnnie Walker | 450K | 34.7% | 1 | | Jun 2026 | Glenfiddich | 301K | 23.2% | 2 | | Jun 2026 | Jameson | 301K | 23.2% | 3 | | Jun 2026 | Jim Beam | 246K | 19% | 4 | | Jul 2026 | Johnnie Walker | 368K | 30.3% | 1 | | Jul 2026 | Glenfiddich | 301K | 24.8% | 2 | | Jul 2026 | Jameson | 301K | 24.8% | 3 | | Jul 2026 | Jim Beam | 246K | 20.2% | 4 | | Aug 2026 | Glenfiddich | 368K | 27.5% | 1 | | Aug 2026 | Johnnie Walker | 368K | 27.5% | 2 | | Aug 2026 | Jameson | 301K | 22.5% | 3 | | Aug 2026 | Jim Beam | 301K | 22.5% | 4 | | Sep 2026 | Johnnie Walker | 368K | 29% | 1 | | Sep 2026 | Glenfiddich | 301K | 23.7% | 2 | | Sep 2026 | Jameson | 301K | 23.7% | 3 | | Sep 2026 | Jim Beam | 301K | 23.7% | 4 | ## What is being compared - **Glenfiddich**: Measured on the search term “glenfiddich”. - **Jameson**: Measured on the search term “jameson”. - **Jim Beam**: Measured on the search term “jim beam”. - **Johnnie Walker**: Measured on the search term “johnnie walker”. - [Glenfiddich](/demand/global-en/brands/glenfiddich) - [Jameson](/demand/global-en/brands/jameson) - [Jim Beam](/demand/global-en/brands/jim-beam) - [Johnnie Walker](/demand/global-en/brands/johnnie-walker) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among whisky brands worldwide? In September 2026, Johnnie Walker was the most searched among whisky brands worldwide, with an estimated 368K branded searches and 29% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Whisky brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/whisky-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/whisky-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.