---
title: "Myprotein vs Optimum Nutrition: Which is searched more?"
description: "Which is more popular in search, Myprotein or Optimum Nutrition? Compare estimated monthly branded-search demand and Share of Search inside the Whey protein brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/whey-protein-brands/compare/myprotein-vs-optimum-nutrition"
publisher: "Brandwave"
---

# Myprotein vs Optimum Nutrition: Which is searched more?

Which is more popular in search, Myprotein or Optimum Nutrition? Compare estimated monthly branded-search demand and Share of Search inside the Whey protein brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Myprotein and Optimum Nutrition
- **Competitive set**: Whey protein brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Myprotein Share of Search**: 59.9%
- **Optimum Nutrition Share of Search**: 18.1%

## Which is more popular in search, Myprotein or Optimum Nutrition?

- In September 2026, Myprotein had more branded searches than Optimum Nutrition among whey protein brands worldwide. Myprotein was estimated to have 1.2M branded searches compared to Optimum Nutrition’s 368K, and held a 59.9% Share of Search versus Optimum Nutrition’s 18.1%.
- Myprotein was ahead of Optimum Nutrition in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among whey protein brands worldwide moved from 57.6% to 59.9%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among whey protein brands worldwide moved from 21.2% to 18.1%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for whey protein brands worldwide in September 2026?

- In September 2026, Myprotein gained estimated Share of Search among whey protein brands worldwide, from 50% to 59.9%.
- In September 2026, Optimum Nutrition lost estimated Share of Search among whey protein brands worldwide, from 22.5% to 18.1%.

## Month by month

| Month | Myprotein estimated searches | Myprotein Share of Search | Myprotein rank | Optimum Nutrition estimated searches | Optimum Nutrition Share of Search | Optimum Nutrition rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 57.6% | 1 | 368K | 21.2% | 3 |
| Nov 2025 | 1.8M | 71.3% | 1 | 368K | 14.3% | 3 |
| Dec 2025 | 1M | 62% | 1 | 246K | 15.2% | 3 |
| Jan 2026 | 1.5M | 67.1% | 1 | 368K | 16.5% | 3 |
| Feb 2026 | 1.2M | 62.4% | 1 | 368K | 18.8% | 3 |
| Mar 2026 | 1.2M | 59.9% | 1 | 368K | 18.1% | 3 |
| Apr 2026 | 1.2M | 59.9% | 1 | 368K | 18.1% | 3 |
| May 2026 | 1.2M | 59.9% | 1 | 368K | 18.1% | 3 |
| Jun 2026 | 1M | 55% | 1 | 368K | 20.2% | 3 |
| Jul 2026 | 1M | 52.6% | 1 | 450K | 23.7% | 3 |
| Aug 2026 | 1M | 50% | 1 | 450K | 22.5% | 3 |
| Sep 2026 | 1.2M | 59.9% | 1 | 368K | 18.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Myprotein’s and Optimum Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Myprotein**: Measured on the search term “myprotein”.
- **Optimum Nutrition**: Measured on the search term “optimum nutrition”.

- [Myprotein profile](/demand/global-en/brands/myprotein)
- [Optimum Nutrition profile](/demand/global-en/brands/optimum-nutrition)
- [All whey protein brands worldwide](/demand/global-en/categories/whey-protein-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Myprotein or Optimum Nutrition?

In September 2026, Myprotein had more branded searches than Optimum Nutrition among whey protein brands worldwide. Myprotein was estimated to have 1.2M branded searches compared to Optimum Nutrition’s 368K, and held a 59.9% Share of Search versus Optimum Nutrition’s 18.1%.

## Cite this page

Brandwave. "Myprotein vs Optimum Nutrition: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/whey-protein-brands/compare/myprotein-vs-optimum-nutrition

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/whey-protein-brands/compare/myprotein-vs-optimum-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.