--- title: "Whey protein brands: Which are searched most?" description: "Compare the whey protein brands brands people buy. Share of Search among Myprotein, MuscleBlaze and Optimum Nutrition, the whey protein brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/whey-protein-brands" publisher: "Brandwave" --- # Whey protein brands: Which are searched most? Compare the whey protein brands brands people buy. Share of Search among Myprotein, MuscleBlaze and Optimum Nutrition, the whey protein brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Whey protein brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Myprotein, 59.9% ## Which brand is most popular in search among whey protein brands worldwide? - In September 2026, Myprotein was the most searched among whey protein brands worldwide, with an estimated 1.2M branded searches and 59.9% estimated Share of Search within this set. - MuscleBlaze is in 2nd place, 37.8 percentage points behind at 22.1% Share of Search. - Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among whey protein brands worldwide increased from 57.6% to 59.9%. - Across the 12 months ending September 2026, MuscleBlaze’s estimated Share of Search among whey protein brands worldwide increased from 21.2% to 22.1%. - Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among whey protein brands worldwide decreased from 21.2% to 18.1%. - Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among whey protein brands worldwide peaked at 71.3% in November 2025 and was lowest at 50% in August 2026. - Across the 12 months ending September 2026, MuscleBlaze’s estimated Share of Search among whey protein brands worldwide peaked at 27.5% in August 2026 and was lowest at 14.3% in November 2025. - Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among whey protein brands worldwide peaked at 23.7% in July 2026 and was lowest at 14.3% in November 2025. ## Compare search popularity between leading brands - [Myprotein vs MuscleBlaze: compare search popularity](/demand/global-en/compare/muscleblaze-vs-myprotein): 59.9% against 22.1% Share of Search. - [Myprotein vs Optimum Nutrition: compare search popularity](/demand/global-en/compare/myprotein-vs-optimum-nutrition): 59.9% against 18.1% Share of Search. - [MuscleBlaze vs Optimum Nutrition: compare search popularity](/demand/global-en/compare/muscleblaze-vs-optimum-nutrition): 22.1% against 18.1% Share of Search. ## How did search popularity change for whey protein brands worldwide in September 2026? - In September 2026, Myprotein gained estimated Share of Search among whey protein brands worldwide, from 50% to 59.9%. - In September 2026, MuscleBlaze lost estimated Share of Search among whey protein brands worldwide, from 27.5% to 22.1%. - In September 2026, Optimum Nutrition lost estimated Share of Search among whey protein brands worldwide, from 22.5% to 18.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Myprotein | 59.9% | 1.2M | +22.0% | Myprotein | | 2 | MuscleBlaze | 22.1% | 450K | -18.2% | MuscleBlaze | | 3 | Optimum Nutrition | 18.1% | 368K | -18.2% | Optimum Nutrition | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Myprotein | 1M | 57.6% | 1 | | Oct 2025 | MuscleBlaze | 368K | 21.2% | 2 | | Oct 2025 | Optimum Nutrition | 368K | 21.2% | 3 | | Nov 2025 | Myprotein | 1.8M | 71.3% | 1 | | Nov 2025 | MuscleBlaze | 368K | 14.3% | 2 | | Nov 2025 | Optimum Nutrition | 368K | 14.3% | 3 | | Dec 2025 | Myprotein | 1M | 62% | 1 | | Dec 2025 | MuscleBlaze | 368K | 22.8% | 2 | | Dec 2025 | Optimum Nutrition | 246K | 15.2% | 3 | | Jan 2026 | Myprotein | 1.5M | 67.1% | 1 | | Jan 2026 | MuscleBlaze | 368K | 16.5% | 2 | | Jan 2026 | Optimum Nutrition | 368K | 16.5% | 3 | | Feb 2026 | Myprotein | 1.2M | 62.4% | 1 | | Feb 2026 | MuscleBlaze | 368K | 18.8% | 2 | | Feb 2026 | Optimum Nutrition | 368K | 18.8% | 3 | | Mar 2026 | Myprotein | 1.2M | 59.9% | 1 | | Mar 2026 | MuscleBlaze | 450K | 22.1% | 2 | | Mar 2026 | Optimum Nutrition | 368K | 18.1% | 3 | | Apr 2026 | Myprotein | 1.2M | 59.9% | 1 | | Apr 2026 | MuscleBlaze | 450K | 22.1% | 2 | | Apr 2026 | Optimum Nutrition | 368K | 18.1% | 3 | | May 2026 | Myprotein | 1.2M | 59.9% | 1 | | May 2026 | MuscleBlaze | 450K | 22.1% | 2 | | May 2026 | Optimum Nutrition | 368K | 18.1% | 3 | | Jun 2026 | Myprotein | 1M | 55% | 1 | | Jun 2026 | MuscleBlaze | 450K | 24.8% | 2 | | Jun 2026 | Optimum Nutrition | 368K | 20.2% | 3 | | Jul 2026 | Myprotein | 1M | 52.6% | 1 | | Jul 2026 | MuscleBlaze | 450K | 23.7% | 2 | | Jul 2026 | Optimum Nutrition | 450K | 23.7% | 3 | | Aug 2026 | Myprotein | 1M | 50% | 1 | | Aug 2026 | MuscleBlaze | 550K | 27.5% | 2 | | Aug 2026 | Optimum Nutrition | 450K | 22.5% | 3 | | Sep 2026 | Myprotein | 1.2M | 59.9% | 1 | | Sep 2026 | MuscleBlaze | 450K | 22.1% | 2 | | Sep 2026 | Optimum Nutrition | 368K | 18.1% | 3 | ## What is being compared - **MuscleBlaze**: Measured on the search term “muscleblaze”. - **Myprotein**: Measured on the search term “myprotein”. - **Optimum Nutrition**: Measured on the search term “optimum nutrition”. - [MuscleBlaze](/demand/global-en/brands/muscleblaze) - [Myprotein](/demand/global-en/brands/myprotein) - [Optimum Nutrition](/demand/global-en/brands/optimum-nutrition) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among whey protein brands worldwide? In September 2026, Myprotein was the most searched among whey protein brands worldwide, with an estimated 1.2M branded searches and 59.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Whey protein brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/whey-protein-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/whey-protein-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.