---
title: "Wheel loader brands: Which are searched most?"
description: "Compare the wheel loader brands people buy. Share of Search among Case, Hyundai Construction Equipment, Bobcat, Avant Tecno, JCB, Caterpillar, Doosan and Hitachi, the wheel loader brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wheel-loader-brands"
publisher: "Brandwave"
---

# Wheel loader brands: Which are searched most?

Compare the wheel loader brands people buy. Share of Search among Case, Hyundai Construction Equipment, Bobcat, Avant Tecno, JCB, Caterpillar, Doosan and Hitachi, the wheel loader brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wheel loader brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Case, 30%

## Which brand is most popular in search among wheel loader brands worldwide?

- In September 2026, Case was the most searched among wheel loader brands worldwide, with an estimated 16.5K branded searches and 30% estimated Share of Search within this set.
- Hyundai Construction Equipment is in 2nd place, 5.6 percentage points behind at 24.4% Share of Search.
- Across the 12 months ending September 2026, Hyundai Construction Equipment’s estimated Share of Search among wheel loader brands worldwide increased from 21.6% to 24.4%.
- Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among wheel loader brands worldwide decreased from 19.1% to 18%.
- Across the 12 months ending September 2026, Avant Tecno’s estimated Share of Search among wheel loader brands worldwide decreased from 15.5% to 13.1%.
- Across the 12 months ending September 2026, JCB’s estimated Share of Search among wheel loader brands worldwide increased from 5.7% to 6.5%.
- Across the 12 months ending September 2026, Case’s estimated Share of Search among wheel loader brands worldwide peaked at 33.8% in June 2026 and was lowest at 27.2% in January 2026.
- Across the 12 months ending September 2026, Hyundai Construction Equipment’s estimated Share of Search among wheel loader brands worldwide peaked at 24.7% in August 2026 and was lowest at 20.2% in December 2025.
- Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among wheel loader brands worldwide peaked at 27.1% in December 2025 and was lowest at 16.5% in June 2026.
- Across the 12 months ending September 2026, Avant Tecno’s estimated Share of Search among wheel loader brands worldwide peaked at 15.5% in October 2025 and was lowest at 12% in August 2026.
- Across the 12 months ending September 2026, JCB’s estimated Share of Search among wheel loader brands worldwide peaked at 6.5% in September 2026 and was lowest at 4.2% in January 2026.
- Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among wheel loader brands worldwide peaked at 4.8% in November 2025 and was lowest at 3.5% in January 2026.
- Across the 12 months ending September 2026, Case, Caterpillar, Doosan and Hitachi held steady: their estimated Share of Search among wheel loader brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Case vs Hyundai Construction Equipment: compare search popularity](/demand/global-en/compare/case-construction-vs-hyundai-construction-equipment): 30% against 24.4% Share of Search.
- [Case vs Bobcat: compare search popularity](/demand/global-en/compare/bobcat-vs-case-construction): 30% against 18% Share of Search.
- [Case vs Avant Tecno: compare search popularity](/demand/global-en/compare/avant-tecno-vs-case-construction): 30% against 13.1% Share of Search.
- [Case vs JCB: compare search popularity](/demand/global-en/compare/case-construction-vs-jcb): 30% against 6.5% Share of Search.
- [Hyundai Construction Equipment vs Bobcat: compare search popularity](/demand/global-en/compare/bobcat-vs-hyundai-construction-equipment): 24.4% against 18% Share of Search.
- [Hyundai Construction Equipment vs Avant Tecno: compare search popularity](/demand/global-en/compare/avant-tecno-vs-hyundai-construction-equipment): 24.4% against 13.1% Share of Search.
- [Hyundai Construction Equipment vs JCB: compare search popularity](/demand/global-en/compare/hyundai-construction-equipment-vs-jcb): 24.4% against 6.5% Share of Search.
- [Bobcat vs Avant Tecno: compare search popularity](/demand/global-en/compare/avant-tecno-vs-bobcat): 18% against 13.1% Share of Search.
- [Bobcat vs JCB: compare search popularity](/demand/global-en/compare/bobcat-vs-jcb): 18% against 6.5% Share of Search.
- [Avant Tecno vs JCB: compare search popularity](/demand/global-en/compare/avant-tecno-vs-jcb): 13.1% against 6.5% Share of Search.

## How did search popularity change for wheel loader brands worldwide in September 2026?

- In September 2026, JCB gained estimated Share of Search among wheel loader brands worldwide, from 5.3% to 6.5%.
- In September 2026, Avant Tecno gained estimated Share of Search among wheel loader brands worldwide, from 12% to 13.1%.
- In September 2026, Case lost estimated Share of Search among wheel loader brands worldwide, from 32.2% to 30%.
- Estimated monthly branded searches for Doosan worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
- Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
- Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
- Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Case | 30% | 16.5K | -5.7% | Case |
| 2 | Hyundai Construction Equipment | 24.4% | 13.4K | 0.0% | HD Hyundai Construction Equipment |
| 3 | Bobcat | 18% | 9.9K | 0.0% | Bobcat Company |
| 4 | Avant Tecno | 13.1% | 7.2K | +10.8% | Avant Tecno |
| 5 | JCB | 6.5% | 3.6K | +24.1% | JCB |
| 6 | Caterpillar | 4.4% | 2.4K | 0.0% | Caterpillar Inc. |
| 7 | Doosan | 1.8% | 1K | +13.6% | Doosan |
| 8 | Hitachi | 1.8% | 1K | +13.6% | Hitachi Construction Machinery Co., Ltd. |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Case | 18.7K | 29.5% | 1 |
| Oct 2025 | Hyundai Construction Equipment | 13.7K | 21.6% | 2 |
| Oct 2025 | Bobcat | 12.1K | 19.1% | 3 |
| Oct 2025 | Avant Tecno | 9.8K | 15.5% | 4 |
| Oct 2025 | JCB | 3.6K | 5.7% | 5 |
| Oct 2025 | Caterpillar | 2.9K | 4.6% | 6 |
| Oct 2025 | Doosan | 1.3K | 2.1% | 7 |
| Oct 2025 | Hitachi | 1.3K | 2.1% | 8 |
| Nov 2025 | Case | 17.5K | 28.8% | 1 |
| Nov 2025 | Hyundai Construction Equipment | 13.5K | 22.3% | 2 |
| Nov 2025 | Bobcat | 12.1K | 19.9% | 3 |
| Nov 2025 | Avant Tecno | 8.8K | 14.5% | 4 |
| Nov 2025 | JCB | 3.6K | 5.9% | 5 |
| Nov 2025 | Caterpillar | 2.9K | 4.8% | 6 |
| Nov 2025 | Hitachi | 1.3K | 2.1% | 7 |
| Nov 2025 | Doosan | 1K | 1.6% | 8 |
| Dec 2025 | Case | 18.7K | 28% | 1 |
| Dec 2025 | Bobcat | 18.1K | 27.1% | 2 |
| Dec 2025 | Hyundai Construction Equipment | 13.5K | 20.2% | 3 |
| Dec 2025 | Avant Tecno | 8.8K | 13.2% | 4 |
| Dec 2025 | JCB | 2.9K | 4.3% | 5 |
| Dec 2025 | Caterpillar | 2.4K | 3.6% | 6 |
| Dec 2025 | Doosan | 1.3K | 1.9% | 7 |
| Dec 2025 | Hitachi | 1K | 1.5% | 8 |
| Jan 2026 | Case | 18.7K | 27.2% | 1 |
| Jan 2026 | Bobcat | 18.1K | 26.3% | 2 |
| Jan 2026 | Hyundai Construction Equipment | 14.6K | 21.3% | 3 |
| Jan 2026 | Avant Tecno | 9.8K | 14.2% | 4 |
| Jan 2026 | JCB | 2.9K | 4.2% | 5 |
| Jan 2026 | Caterpillar | 2.4K | 3.5% | 6 |
| Jan 2026 | Doosan | 1.3K | 1.9% | 7 |
| Jan 2026 | Hitachi | 1K | 1.5% | 8 |
| Feb 2026 | Case | 17.5K | 28.9% | 1 |
| Feb 2026 | Hyundai Construction Equipment | 14.6K | 24.1% | 2 |
| Feb 2026 | Bobcat | 12.1K | 20% | 3 |
| Feb 2026 | Avant Tecno | 8.8K | 14.5% | 4 |
| Feb 2026 | JCB | 2.9K | 4.8% | 5 |
| Feb 2026 | Caterpillar | 2.4K | 4% | 6 |
| Feb 2026 | Doosan | 1.3K | 2.1% | 7 |
| Feb 2026 | Hitachi | 1K | 1.6% | 8 |
| Mar 2026 | Case | 21.4K | 32.4% | 1 |
| Mar 2026 | Hyundai Construction Equipment | 14.6K | 22.1% | 2 |
| Mar 2026 | Bobcat | 12.1K | 18.3% | 3 |
| Mar 2026 | Avant Tecno | 8.8K | 13.3% | 4 |
| Mar 2026 | JCB | 3.6K | 5.5% | 5 |
| Mar 2026 | Caterpillar | 2.9K | 4.4% | 6 |
| Mar 2026 | Doosan | 1.3K | 2% | 7 |
| Mar 2026 | Hitachi | 1.3K | 2% | 8 |
| Apr 2026 | Case | 20.2K | 32.7% | 1 |
| Apr 2026 | Hyundai Construction Equipment | 13.5K | 21.9% | 2 |
| Apr 2026 | Bobcat | 12.1K | 19.6% | 3 |
| Apr 2026 | Avant Tecno | 8K | 12.9% | 4 |
| Apr 2026 | JCB | 3.6K | 5.8% | 5 |
| Apr 2026 | Caterpillar | 2.4K | 3.9% | 6 |
| Apr 2026 | Doosan | 1K | 1.6% | 7 |
| Apr 2026 | Hitachi | 1K | 1.6% | 8 |
| May 2026 | Case | 20.2K | 33.1% | 1 |
| May 2026 | Hyundai Construction Equipment | 13.4K | 22% | 2 |
| May 2026 | Bobcat | 12.1K | 19.8% | 3 |
| May 2026 | Avant Tecno | 8K | 13.1% | 4 |
| May 2026 | JCB | 2.9K | 4.8% | 5 |
| May 2026 | Caterpillar | 2.4K | 3.9% | 6 |
| May 2026 | Doosan | 1K | 1.6% | 7 |
| May 2026 | Hitachi | 1K | 1.6% | 8 |
| Jun 2026 | Case | 20.2K | 33.8% | 1 |
| Jun 2026 | Hyundai Construction Equipment | 14.5K | 24.3% | 2 |
| Jun 2026 | Bobcat | 9.9K | 16.5% | 3 |
| Jun 2026 | Avant Tecno | 8K | 13.4% | 4 |
| Jun 2026 | JCB | 2.9K | 4.8% | 5 |
| Jun 2026 | Caterpillar | 2.4K | 4% | 6 |
| Jun 2026 | Doosan | 1K | 1.7% | 7 |
| Jun 2026 | Hitachi | 880 | 1.5% | 8 |
| Jul 2026 | Case | 17.5K | 32.4% | 1 |
| Jul 2026 | Hyundai Construction Equipment | 12.8K | 23.8% | 2 |
| Jul 2026 | Bobcat | 9.9K | 18.4% | 3 |
| Jul 2026 | Avant Tecno | 6.5K | 12.1% | 4 |
| Jul 2026 | JCB | 2.9K | 5.4% | 5 |
| Jul 2026 | Caterpillar | 2.4K | 4.5% | 6 |
| Jul 2026 | Doosan | 1K | 1.9% | 7 |
| Jul 2026 | Hitachi | 880 | 1.6% | 8 |
| Aug 2026 | Case | 17.5K | 32.2% | 1 |
| Aug 2026 | Hyundai Construction Equipment | 13.4K | 24.7% | 2 |
| Aug 2026 | Bobcat | 9.9K | 18.2% | 3 |
| Aug 2026 | Avant Tecno | 6.5K | 12% | 4 |
| Aug 2026 | JCB | 2.9K | 5.3% | 5 |
| Aug 2026 | Caterpillar | 2.4K | 4.4% | 6 |
| Aug 2026 | Doosan | 880 | 1.6% | 7 |
| Aug 2026 | Hitachi | 880 | 1.6% | 8 |
| Sep 2026 | Case | 16.5K | 30% | 1 |
| Sep 2026 | Hyundai Construction Equipment | 13.4K | 24.4% | 2 |
| Sep 2026 | Bobcat | 9.9K | 18% | 3 |
| Sep 2026 | Avant Tecno | 7.2K | 13.1% | 4 |
| Sep 2026 | JCB | 3.6K | 6.5% | 5 |
| Sep 2026 | Caterpillar | 2.4K | 4.4% | 6 |
| Sep 2026 | Doosan | 1K | 1.8% | 7 |
| Sep 2026 | Hitachi | 1K | 1.8% | 8 |

## What is being compared

- **Avant Tecno**: Measured on the search terms “avant loader” and “avant tecno”, summed into one figure.
- **Bobcat**: Measured on the search term “bobcat digger”.
- **Case**: Measured on the search terms “case construction” and “case skid steer”, summed into one figure.
- **Caterpillar**: Measured on the search term “cat digger”.
- **Doosan**: Measured on the search term “doosan wheel loader”.
- **Hitachi**: Measured on the search term “hitachi digger”.
- **Hyundai Construction Equipment**: Measured on the search terms “hyundai construction equipment”, “hyundai digger”, “hyundai excavator” and “hyundai wheel loader”, summed into one figure.
- **JCB**: Measured on the search term “jcb digger”.

- [Avant Tecno](/demand/global-en/brands/avant-tecno)
- [Bobcat](/demand/global-en/brands/bobcat)
- [Case](/demand/global-en/brands/case-construction)
- [Caterpillar](/demand/global-en/brands/caterpillar)
- [Doosan](/demand/global-en/brands/doosan)
- [Hitachi](/demand/global-en/brands/hitachi)
- [Hyundai Construction Equipment](/demand/global-en/brands/hyundai-construction-equipment)
- [JCB](/demand/global-en/brands/jcb)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wheel loader brands worldwide?

In September 2026, Case was the most searched among wheel loader brands worldwide, with an estimated 16.5K branded searches and 30% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Wheel loader brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/wheel-loader-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wheel-loader-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.