--- title: "WhatsApp business platforms: Which are searched most?" description: "Compare the platforms businesses use to send WhatsApp messages and campaigns to customers. Share of Search among WATI, AiSensy, Gupshup, Interakt, Respond.io, Twilio and Gallabox, the WhatsApp business platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/whatsapp-business-platforms" publisher: "Brandwave" --- # WhatsApp business platforms: Which are searched most? Compare the platforms businesses use to send WhatsApp messages and campaigns to customers. Share of Search among WATI, AiSensy, Gupshup, Interakt, Respond.io, Twilio and Gallabox, the WhatsApp business platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: WhatsApp business platforms - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: WATI, 27.7% ## Which brand is most popular in search among WhatsApp business platforms worldwide? - In September 2026, WATI was the most searched among WhatsApp business platforms worldwide, with an estimated 92.4K branded searches, 27.7% of all searches for the seven we track. - AiSensy is in 2nd place, 5.5 percentage points behind at 22.1%. - Across the 12 months ending September 2026, WATI’s share of searches among WhatsApp business platforms worldwide decreased from 28.2% to 27.7%. - Across the 12 months ending September 2026, AiSensy’s share of searches among WhatsApp business platforms worldwide increased from 15% to 22.1%. - Across the 12 months ending September 2026, Gupshup’s share of searches among WhatsApp business platforms worldwide decreased from 33.4% to 22.1%. - Across the 12 months ending September 2026, Interakt’s share of searches among WhatsApp business platforms worldwide increased from 12.3% to 14.8%. - Across the 12 months ending September 2026, Respond.io’s share of searches among WhatsApp business platforms worldwide increased from 4.5% to 6.6%. - Across the 12 months ending September 2026, WATI’s share of searches among WhatsApp business platforms worldwide peaked at 31.2% in April 2026 and was lowest at 26% in August 2026. - Across the 12 months ending September 2026, Interakt’s share of searches among WhatsApp business platforms worldwide peaked at 14.8% in February 2026 and was lowest at 12.3% in October 2025. - Across the 12 months ending September 2026, Respond.io’s share of searches among WhatsApp business platforms worldwide peaked at 7.9% in June 2026 and was lowest at 4.5% in October 2025. - Across the 12 months ending September 2026, Twilio’s share of searches among WhatsApp business platforms worldwide peaked at 4.3% in March 2026 and was lowest at 3% in December 2025. - Across the 12 months ending September 2026, Gallabox’s share of searches among WhatsApp business platforms worldwide peaked at 3.8% in November 2025 and was lowest at 2.8% in April 2026. - Across the 12 months ending September 2026, WATI rose from 2nd to 1st among WhatsApp business platforms worldwide. - Across the 12 months ending September 2026, AiSensy rose from 3rd to 2nd among WhatsApp business platforms worldwide. - Across the 12 months ending September 2026, Gupshup fell from 1st to 3rd among WhatsApp business platforms worldwide. - Across the 12 months ending September 2026, Twilio and Gallabox held steady: their share of searches among WhatsApp business platforms worldwide each moved less than 0.5 percentage points. ## Top WhatsApp business platforms in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Twilio appeared every time. WATI and Respond.io tied as the most recommended. Twilio was third. AiSensy, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WATI | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Respond.io | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Twilio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | AiSensy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gupshup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Interakt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gallabox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about WhatsApp business platforms - Asked ChatGPT "Which WhatsApp business platform should I use?": 1. WATI, 2. Respond.io, 3. Twilio - Asked ChatGPT "What are the best WhatsApp Business API providers?": 1. Respond.io, 2. WATI, 3. Twilio - Asked ChatGPT "What's the best WhatsApp marketing tool for a small business?": 1. WATI, 2. Twilio - Searched Google, AI Overview "whatsapp business api": 1. Twilio - Searched Google, AI Overview "twilio whatsapp": 1. Twilio Not named in any answer: AiSensy, Gupshup, Interakt and Gallabox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## Compare search popularity between leading brands - [WATI vs AiSensy: compare search popularity](/demand/global-en/compare/aisensy-vs-wati): 27.7% against 22.1% Share of Search. - [WATI vs Gupshup: compare search popularity](/demand/global-en/compare/gupshup-vs-wati): 27.7% against 22.1% Share of Search. - [WATI vs Interakt: compare search popularity](/demand/global-en/compare/interakt-vs-wati): 27.7% against 14.8% Share of Search. - [WATI vs Respond.io: compare search popularity](/demand/global-en/compare/respond-io-vs-wati): 27.7% against 6.6% Share of Search. - [AiSensy vs Gupshup: compare search popularity](/demand/global-en/compare/aisensy-vs-gupshup): 22.1% Share of Search each. - [AiSensy vs Interakt: compare search popularity](/demand/global-en/compare/aisensy-vs-interakt): 22.1% against 14.8% Share of Search. - [AiSensy vs Respond.io: compare search popularity](/demand/global-en/compare/aisensy-vs-respond-io): 22.1% against 6.6% Share of Search. - [Gupshup vs Interakt: compare search popularity](/demand/global-en/compare/gupshup-vs-interakt): 22.1% against 14.8% Share of Search. - [Gupshup vs Respond.io: compare search popularity](/demand/global-en/compare/gupshup-vs-respond-io): 22.1% against 6.6% Share of Search. - [Interakt vs Respond.io: compare search popularity](/demand/global-en/compare/interakt-vs-respond-io): 14.8% against 6.6% Share of Search. ## How did search popularity change for WhatsApp business platforms worldwide in September 2026? - In September 2026, AiSensy overtook Gupshup to rank 2nd among WhatsApp business platforms worldwide, with 22.1% of the searches. - In September 2026, WATI gained share of searches among WhatsApp business platforms worldwide, from 26% to 27.7%. - In September 2026, Interakt gained share of searches among WhatsApp business platforms worldwide, from 13.9% to 14.8%. - In September 2026, Gupshup lost share of searches among WhatsApp business platforms worldwide, from 25.5% to 22.1%. - In September 2026, Respond.io lost share of searches among WhatsApp business platforms worldwide, from 7.6% to 6.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | WATI | 27.7% | 92.4K | 0.0% | WATI | | 2 | AiSensy | 22.1% | 74K | 0.0% | AiSensy | | 3 | Gupshup | 22.1% | 74K | -18.2% | Gupshup | | 4 | Interakt | 14.8% | 49.5K | 0.0% | Interakt | | 5 | Respond.io | 6.6% | 22.2K | -18.1% | Respond.io | | 6 | Twilio | 3.6% | 12.1K | 0.0% | Twilio | | 7 | Gallabox | 3% | 9.9K | 0.0% | Gallabox | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gupshup | 110K | 33.4% | 1 | | Oct 2025 | WATI | 92.9K | 28.2% | 2 | | Oct 2025 | AiSensy | 49.5K | 15% | 3 | | Oct 2025 | Interakt | 40.5K | 12.3% | 4 | | Oct 2025 | Respond.io | 14.8K | 4.5% | 5 | | Oct 2025 | Twilio | 12.1K | 3.7% | 6 | | Oct 2025 | Gallabox | 9.9K | 3% | 7 | | Nov 2025 | WATI | 93.4K | 29.5% | 1 | | Nov 2025 | Gupshup | 90.5K | 28.6% | 2 | | Nov 2025 | AiSensy | 49.5K | 15.7% | 3 | | Nov 2025 | Interakt | 40.5K | 12.8% | 4 | | Nov 2025 | Respond.io | 18.1K | 5.7% | 5 | | Nov 2025 | Gallabox | 12.1K | 3.8% | 6 | | Nov 2025 | Twilio | 12.1K | 3.8% | 7 | | Dec 2025 | WATI | 93.4K | 28.7% | 1 | | Dec 2025 | Gupshup | 90.5K | 27.8% | 2 | | Dec 2025 | AiSensy | 60.5K | 18.6% | 3 | | Dec 2025 | Interakt | 40.5K | 12.5% | 4 | | Dec 2025 | Respond.io | 18.1K | 5.6% | 5 | | Dec 2025 | Gallabox | 12.1K | 3.7% | 6 | | Dec 2025 | Twilio | 9.9K | 3% | 7 | | Jan 2026 | WATI | 92.9K | 26.5% | 1 | | Jan 2026 | Gupshup | 90.5K | 25.8% | 2 | | Jan 2026 | AiSensy | 74K | 21.1% | 3 | | Jan 2026 | Interakt | 49.5K | 14.1% | 4 | | Jan 2026 | Respond.io | 22.2K | 6.3% | 5 | | Jan 2026 | Twilio | 12.1K | 3.4% | 6 | | Jan 2026 | Gallabox | 9.9K | 2.8% | 7 | | Feb 2026 | WATI | 92.9K | 27.9% | 1 | | Feb 2026 | Gupshup | 90.5K | 27.1% | 2 | | Feb 2026 | AiSensy | 60.5K | 18.1% | 3 | | Feb 2026 | Interakt | 49.5K | 14.8% | 4 | | Feb 2026 | Respond.io | 18.1K | 5.4% | 5 | | Feb 2026 | Twilio | 12.1K | 3.6% | 6 | | Feb 2026 | Gallabox | 9.9K | 3% | 7 | | Mar 2026 | WATI | 92.9K | 27.3% | 1 | | Mar 2026 | Gupshup | 90.5K | 26.6% | 2 | | Mar 2026 | AiSensy | 60.5K | 17.8% | 3 | | Mar 2026 | Interakt | 49.5K | 14.5% | 4 | | Mar 2026 | Respond.io | 22.2K | 6.5% | 5 | | Mar 2026 | Twilio | 14.8K | 4.3% | 6 | | Mar 2026 | Gallabox | 9.9K | 2.9% | 7 | | Apr 2026 | WATI | 112K | 31.2% | 1 | | Apr 2026 | Gupshup | 90.5K | 25.2% | 2 | | Apr 2026 | AiSensy | 60.5K | 16.8% | 3 | | Apr 2026 | Interakt | 49.5K | 13.8% | 4 | | Apr 2026 | Respond.io | 22.2K | 6.2% | 5 | | Apr 2026 | Twilio | 14.8K | 4.1% | 6 | | Apr 2026 | Gallabox | 9.9K | 2.8% | 7 | | May 2026 | WATI | 92.9K | 27.3% | 1 | | May 2026 | Gupshup | 90.5K | 26.6% | 2 | | May 2026 | AiSensy | 60.5K | 17.8% | 3 | | May 2026 | Interakt | 49.5K | 14.5% | 4 | | May 2026 | Respond.io | 22.2K | 6.5% | 5 | | May 2026 | Twilio | 14.8K | 4.3% | 6 | | May 2026 | Gallabox | 9.9K | 2.9% | 7 | | Jun 2026 | WATI | 92.9K | 27% | 1 | | Jun 2026 | Gupshup | 90.5K | 26.3% | 2 | | Jun 2026 | AiSensy | 60.5K | 17.6% | 3 | | Jun 2026 | Interakt | 49.5K | 14.4% | 4 | | Jun 2026 | Respond.io | 27.1K | 7.9% | 5 | | Jun 2026 | Gallabox | 12.1K | 3.5% | 6 | | Jun 2026 | Twilio | 12.1K | 3.5% | 7 | | Jul 2026 | WATI | 92.9K | 27% | 1 | | Jul 2026 | Gupshup | 90.5K | 26.3% | 2 | | Jul 2026 | AiSensy | 60.5K | 17.6% | 3 | | Jul 2026 | Interakt | 49.5K | 14.4% | 4 | | Jul 2026 | Respond.io | 27.1K | 7.9% | 5 | | Jul 2026 | Gallabox | 12.1K | 3.5% | 6 | | Jul 2026 | Twilio | 12.1K | 3.5% | 7 | | Aug 2026 | WATI | 92.4K | 26% | 1 | | Aug 2026 | Gupshup | 90.5K | 25.5% | 2 | | Aug 2026 | AiSensy | 74K | 20.8% | 3 | | Aug 2026 | Interakt | 49.5K | 13.9% | 4 | | Aug 2026 | Respond.io | 27.1K | 7.6% | 5 | | Aug 2026 | Twilio | 12.1K | 3.4% | 6 | | Aug 2026 | Gallabox | 9.9K | 2.8% | 7 | | Sep 2026 | WATI | 92.4K | 27.7% | 1 | | Sep 2026 | AiSensy | 74K | 22.1% | 2 | | Sep 2026 | Gupshup | 74K | 22.1% | 3 | | Sep 2026 | Interakt | 49.5K | 14.8% | 4 | | Sep 2026 | Respond.io | 22.2K | 6.6% | 5 | | Sep 2026 | Twilio | 12.1K | 3.6% | 6 | | Sep 2026 | Gallabox | 9.9K | 3% | 7 | ## What is being compared - **AiSensy**: Measured on the search term “aisensy”. - **Gallabox**: Measured on the search term “gallabox”. - **Gupshup**: Measured on the search term “gupshup”. - **Interakt**: Measured on the search term “interakt”. - **Respond.io**: Measured on the search term “respond.io”. - **Twilio**: Measured on the search term “twilio whatsapp”. - **WATI**: Measured on the search terms “wati” and “wati io”, summed into one figure. - [AiSensy](/demand/global-en/brands/aisensy) - [Gallabox](/demand/global-en/brands/gallabox) - [Gupshup](/demand/global-en/brands/gupshup) - [Interakt](/demand/global-en/brands/interakt) - [Respond.io](/demand/global-en/brands/respond-io) - [Twilio](/demand/global-en/brands/twilio) - [WATI](/demand/global-en/brands/wati) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among WhatsApp business platforms worldwide? In September 2026, WATI was the most searched among WhatsApp business platforms worldwide, with an estimated 92.4K branded searches, 27.7% of all searches for the seven we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "WhatsApp business platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/whatsapp-business-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/whatsapp-business-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.