---
title: "Billabong vs O'Neill: Which is more popular by branded search?"
description: "Which is more popular in search, Billabong or O'Neill? Compare estimated monthly branded-search demand and Share of Search inside the Wetsuit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wetsuit-brands/compare/billabong-vs-oneill"
publisher: "Brandwave"
---

# Billabong vs O'Neill: Which is more popular by branded search?

Which is more popular in search, Billabong or O'Neill? Compare estimated monthly branded-search demand and Share of Search inside the Wetsuit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Billabong and O'Neill
- **Competitive set**: Wetsuit brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Billabong Share of Search**: 47.1%
- **O'Neill Share of Search**: 0.25%

## Which is more popular in search, Billabong or O'Neill?

- In August 2026, Billabong had more branded searches than O'Neill among wetsuit brands worldwide. Billabong was estimated to have 550K branded searches compared to O'Neill’s 2.9K, and held a 47.1% Share of Search versus O'Neill’s 0.25%.
- Billabong was ahead of O'Neill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billabong’s estimated Share of Search among wetsuit brands worldwide moved from 42.1% to 47.1%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among wetsuit brands worldwide moved from 0.22% to 0.25%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

## How did search popularity change for wetsuit brands worldwide in August 2026?

- Estimated monthly branded searches for Billabong worldwide rose 22.2% over 11 measured months, from 450K to 550K in August 2026.
- Estimated monthly branded searches for O'Neill worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

## Month by month

| Month | Billabong estimated searches | Billabong Share of Search | Billabong rank | O'Neill estimated searches | O'Neill Share of Search | O'Neill rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 42.1% | 1 | 2.4K | 0.22% | 4 |
| Nov 2025 | 550K | 43.9% | 1 | 2.9K | 0.23% | 4 |
| Dec 2025 | 550K | 42.1% | 1 | 2.9K | 0.22% | 4 |
| Jan 2026 | 550K | 42.1% | 1 | 2.4K | 0.18% | 4 |
| Feb 2026 | 450K | 47.1% | 1 | 2.4K | 0.25% | 4 |
| Mar 2026 | 550K | 47.1% | 1 | 2.9K | 0.25% | 4 |
| Apr 2026 | 550K | 47.1% | 1 | 2.9K | 0.25% | 4 |
| May 2026 | 550K | 47.1% | 1 | 2.9K | 0.25% | 4 |
| Jun 2026 | 550K | 47.1% | 1 | 2.9K | 0.25% | 4 |
| Jul 2026 | 550K | 47.1% | 1 | 2.9K | 0.25% | 4 |
| Aug 2026 | 550K | 47.1% | 1 | 2.9K | 0.25% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Billabong’s and O'Neill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Billabong**: Measured on the search term “billabong”.
- **O'Neill**: Measured on the search term “oneill surf”.

- [Billabong profile](/demand/global-en/brands/billabong)
- [O'Neill profile](/demand/global-en/brands/oneill)
- [All wetsuit brands worldwide](/demand/global-en/categories/wetsuit-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Billabong or O'Neill?

In August 2026, Billabong had more branded searches than O'Neill among wetsuit brands worldwide. Billabong was estimated to have 550K branded searches compared to O'Neill’s 2.9K, and held a 47.1% Share of Search versus O'Neill’s 0.25%.

## Cite this page

Brandwave. "Billabong vs O'Neill: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/wetsuit-brands/compare/billabong-vs-oneill

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wetsuit-brands/compare/billabong-vs-oneill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.