--- title: "Wetsuit brands: Which are searched most?" description: "Compare the wetsuit brands people buy. Share of Search among Billabong, Rip Curl, O'Neill, Quiksilver and Roxy, the wetsuit brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/wetsuit-brands" publisher: "Brandwave" --- # Wetsuit brands: Which are searched most? Compare the wetsuit brands people buy. Share of Search among Billabong, Rip Curl, O'Neill, Quiksilver and Roxy, the wetsuit brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Wetsuit brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Billabong, 37.4% ## Which brand is most popular in search among wetsuit brands worldwide? - In August 2026, Billabong was the most searched among wetsuit brands worldwide, with an estimated 550K branded searches and 37.4% estimated Share of Search within this set. - Rip Curl is in 2nd place, 12.4 percentage points behind at 25% Share of Search. - Across the 11 months ending August 2026, Billabong’s estimated Share of Search among wetsuit brands worldwide increased from 34.2% to 37.4%. - Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among wetsuit brands worldwide decreased from 28% to 25%. - Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among wetsuit brands worldwide increased from 18.9% to 20.7%. - Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among wetsuit brands worldwide decreased from 18.7% to 16.7%. - Across the 11 months ending August 2026, Billabong’s estimated Share of Search among wetsuit brands worldwide peaked at 38.9% in April 2026 and was lowest at 34.2% in December 2025. - Across the 11 months ending August 2026, Rip Curl’s estimated Share of Search among wetsuit brands worldwide peaked at 29% in November 2025 and was lowest at 24% in July 2026. - Across the 11 months ending August 2026, O'Neill’s estimated Share of Search among wetsuit brands worldwide peaked at 24.1% in July 2026 and was lowest at 17.6% in April 2026. - Across the 11 months ending August 2026, Quiksilver’s estimated Share of Search among wetsuit brands worldwide peaked at 18.7% in January 2026 and was lowest at 15.8% in November 2025. - Across the 11 months ending August 2026, Roxy held steady: its estimated Share of Search among wetsuit brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Billabong vs Rip Curl: compare search popularity](/demand/global-en/compare/billabong-vs-rip-curl): 37.4% against 25% Share of Search. - [Billabong vs O'Neill: compare search popularity](/demand/global-en/compare/billabong-vs-oneill): 37.4% against 20.7% Share of Search. - [Billabong vs Quiksilver: compare search popularity](/demand/global-en/compare/billabong-vs-quiksilver): 37.4% against 16.7% Share of Search. - [Rip Curl vs O'Neill: compare search popularity](/demand/global-en/compare/oneill-vs-rip-curl): 25% against 20.7% Share of Search. - [Rip Curl vs Quiksilver: compare search popularity](/demand/global-en/compare/quiksilver-vs-rip-curl): 25% against 16.7% Share of Search. - [O'Neill vs Quiksilver: compare search popularity](/demand/global-en/compare/oneill-vs-quiksilver): 20.7% against 16.7% Share of Search. ## How did search popularity change for wetsuit brands worldwide in August 2026? - In August 2026, Rip Curl overtook O'Neill to rank 2nd among wetsuit brands worldwide, at 25%. - In August 2026, Billabong gained estimated Share of Search among wetsuit brands worldwide, from 35.8% to 37.4%. - In August 2026, Quiksilver gained estimated Share of Search among wetsuit brands worldwide, from 16% to 16.7%. - In August 2026, O'Neill lost estimated Share of Search among wetsuit brands worldwide, from 24.1% to 20.7%. - Estimated monthly branded searches for Roxy worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Billabong | 37.4% | 550K | 0.0% | Billabong | | 2 | Rip Curl | 25% | 368K | 0.0% | Rip Curl | | 3 | O'Neill | 20.7% | 304K | -18.1% | O'Neill | | 4 | Quiksilver | 16.7% | 246K | 0.0% | Quiksilver | | 5 | Roxy | 0.09% | 1.3K | 0.0% | Roxy | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Billabong | 450K | 34.2% | 1 | | Oct 2025 | Rip Curl | 368K | 28% | 2 | | Oct 2025 | O'Neill | 248K | 18.9% | 3 | | Oct 2025 | Quiksilver | 246K | 18.7% | 4 | | Oct 2025 | Roxy | 1.6K | 0.12% | 5 | | Nov 2025 | Billabong | 550K | 35.4% | 1 | | Nov 2025 | Rip Curl | 450K | 29% | 2 | | Nov 2025 | O'Neill | 304K | 19.6% | 3 | | Nov 2025 | Quiksilver | 246K | 15.8% | 4 | | Nov 2025 | Roxy | 2.9K | 0.19% | 5 | | Dec 2025 | Billabong | 550K | 34.2% | 1 | | Dec 2025 | Rip Curl | 450K | 28% | 2 | | Dec 2025 | O'Neill | 304K | 18.9% | 3 | | Dec 2025 | Quiksilver | 301K | 18.7% | 4 | | Dec 2025 | Roxy | 1.9K | 0.12% | 5 | | Jan 2026 | Billabong | 550K | 34.2% | 1 | | Jan 2026 | Rip Curl | 450K | 28% | 2 | | Jan 2026 | O'Neill | 303K | 18.9% | 3 | | Jan 2026 | Quiksilver | 301K | 18.7% | 4 | | Jan 2026 | Roxy | 1.6K | 0.1% | 5 | | Feb 2026 | Billabong | 450K | 37.5% | 1 | | Feb 2026 | Rip Curl | 301K | 25.1% | 2 | | Feb 2026 | O'Neill | 248K | 20.7% | 3 | | Feb 2026 | Quiksilver | 201K | 16.7% | 4 | | Feb 2026 | Roxy | 1K | 0.08% | 5 | | Mar 2026 | Billabong | 550K | 37.4% | 1 | | Mar 2026 | Rip Curl | 368K | 25.1% | 2 | | Mar 2026 | O'Neill | 304K | 20.7% | 3 | | Mar 2026 | Quiksilver | 246K | 16.7% | 4 | | Mar 2026 | Roxy | 1K | 0.07% | 5 | | Apr 2026 | Billabong | 550K | 38.9% | 1 | | Apr 2026 | Rip Curl | 368K | 26% | 2 | | Apr 2026 | O'Neill | 249K | 17.6% | 3 | | Apr 2026 | Quiksilver | 246K | 17.4% | 4 | | Apr 2026 | Roxy | 1K | 0.07% | 5 | | May 2026 | Billabong | 550K | 37.4% | 1 | | May 2026 | Rip Curl | 368K | 25% | 2 | | May 2026 | O'Neill | 304K | 20.7% | 3 | | May 2026 | Quiksilver | 246K | 16.7% | 4 | | May 2026 | Roxy | 1.3K | 0.09% | 5 | | Jun 2026 | Billabong | 550K | 37.4% | 1 | | Jun 2026 | Rip Curl | 368K | 25% | 2 | | Jun 2026 | O'Neill | 304K | 20.7% | 3 | | Jun 2026 | Quiksilver | 246K | 16.7% | 4 | | Jun 2026 | Roxy | 1.3K | 0.09% | 5 | | Jul 2026 | Billabong | 550K | 35.8% | 1 | | Jul 2026 | O'Neill | 371K | 24.1% | 2 | | Jul 2026 | Rip Curl | 368K | 24% | 3 | | Jul 2026 | Quiksilver | 246K | 16% | 4 | | Jul 2026 | Roxy | 1.3K | 0.08% | 5 | | Aug 2026 | Billabong | 550K | 37.4% | 1 | | Aug 2026 | Rip Curl | 368K | 25% | 2 | | Aug 2026 | O'Neill | 304K | 20.7% | 3 | | Aug 2026 | Quiksilver | 246K | 16.7% | 4 | | Aug 2026 | Roxy | 1.3K | 0.09% | 5 | | Sep 2026 | Billabong | — | — | — | | Sep 2026 | O'Neill | — | — | — | | Sep 2026 | Quiksilver | — | — | — | | Sep 2026 | Rip Curl | — | — | — | | Sep 2026 | Roxy | — | — | — | ## What is being compared - **Billabong**: Measured on the search term “billabong”. - **O'Neill**: Measured on the search terms “o neill” and “oneill surf”, summed into one figure. - **Quiksilver**: Measured on the search term “quiksilver”. - **Rip Curl**: Measured on the search term “rip curl”. - **Roxy**: Measured on the search term “roxy nz”. - [Billabong](/demand/global-en/brands/billabong) - [O'Neill](/demand/global-en/brands/oneill) - [Quiksilver](/demand/global-en/brands/quiksilver) - [Rip Curl](/demand/global-en/brands/rip-curl) - [Roxy](/demand/global-en/brands/roxy) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among wetsuit brands worldwide? In August 2026, Billabong was the most searched among wetsuit brands worldwide, with an estimated 550K branded searches and 37.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Wetsuit brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/wetsuit-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wetsuit-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.