--- title: "Welding machines: Which brands are most popular in search?" description: "Compare the welding machines companies operate with. Share of Search among Hobart, Fronius, Lincoln Electric, Miller, ESAB and Kemppi, the welding machines Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/welding-machines" publisher: "Brandwave" --- # Welding machines: Which brands are most popular in search? Compare the welding machines companies operate with. Share of Search among Hobart, Fronius, Lincoln Electric, Miller, ESAB and Kemppi, the welding machines Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Welding machines - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Hobart, 57.2% ## Which brand is most popular in search among welding machines worldwide? - In August 2026, Hobart was the most searched among welding machines worldwide, with an estimated 201K branded searches and 57.2% estimated Share of Search within this set. - Fronius is in 2nd place, 36.2 percentage points behind at 21.1% Share of Search. - Across the 11 months ending August 2026, Hobart’s estimated Share of Search among welding machines worldwide increased from 56.4% to 57.2%. - Across the 11 months ending August 2026, Miller’s estimated Share of Search among welding machines worldwide decreased from 11.3% to 9.4%. - Across the 11 months ending August 2026, Hobart’s estimated Share of Search among welding machines worldwide peaked at 65.4% in January 2026 and was lowest at 53.4% in April 2026. - Across the 11 months ending August 2026, Fronius’ estimated Share of Search among welding machines worldwide peaked at 24% in April 2026 and was lowest at 16.1% in January 2026. - Across the 11 months ending August 2026, Lincoln Electric’s estimated Share of Search among welding machines worldwide peaked at 9.4% in August 2026 and was lowest at 7.2% in January 2026. - Across the 11 months ending August 2026, Miller’s estimated Share of Search among welding machines worldwide peaked at 11.3% in October 2025 and was lowest at 8% in May 2026. - Across the 11 months ending August 2026, Lincoln Electric rose from 4th to 3rd among welding machines worldwide. - Across the 11 months ending August 2026, Miller fell from 3rd to 4th among welding machines worldwide. - Across the 11 months ending August 2026, Fronius, ESAB and Kemppi held steady: their estimated Share of Search among welding machines worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Hobart vs Fronius: compare search popularity](/demand/global-en/compare/fronius-vs-hobart): 57.2% against 21.1% Share of Search. - [Hobart vs Lincoln Electric: compare search popularity](/demand/global-en/compare/hobart-vs-lincoln-electric): 57.2% against 9.4% Share of Search. - [Hobart vs Miller: compare search popularity](/demand/global-en/compare/hobart-vs-miller): 57.2% against 9.4% Share of Search. - [Hobart vs ESAB: compare search popularity](/demand/global-en/compare/esab-vs-hobart): 57.2% against 2.3% Share of Search. - [Fronius vs Lincoln Electric: compare search popularity](/demand/global-en/compare/fronius-vs-lincoln-electric): 21.1% against 9.4% Share of Search. - [Fronius vs Miller: compare search popularity](/demand/global-en/compare/fronius-vs-miller): 21.1% against 9.4% Share of Search. - [Fronius vs ESAB: compare search popularity](/demand/global-en/compare/esab-vs-fronius): 21.1% against 2.3% Share of Search. - [Lincoln Electric vs Miller: compare search popularity](/demand/global-en/compare/lincoln-electric-vs-miller): 9.4% Share of Search each. - [Lincoln Electric vs ESAB: compare search popularity](/demand/global-en/compare/esab-vs-lincoln-electric): 9.4% against 2.3% Share of Search. - [Miller vs ESAB: compare search popularity](/demand/global-en/compare/esab-vs-miller): 9.4% against 2.3% Share of Search. ## How did search popularity change for welding machines worldwide in August 2026? - In August 2026, Lincoln Electric overtook Miller to rank 3rd among welding machines worldwide, at 9.4%. - In August 2026, Hobart lost estimated Share of Search among welding machines worldwide, from 58.5% to 57.2%. - Estimated monthly branded searches for Miller worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026. - Estimated monthly branded searches for Fronius worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hobart | 57.2% | 201K | 0.0% | Hobart | | 2 | Fronius | 21.1% | 74K | 0.0% | Fronius | | 3 | Lincoln Electric | 9.4% | 33.1K | +22.1% | Lincoln Electric Holdings, Inc. | | 4 | Miller | 9.4% | 33.1K | 0.0% | Miller Electric Mfg. LLC | | 5 | ESAB | 2.3% | 8.1K | +22.7% | ESAB Corporation | | 6 | Kemppi | 0.54% | 1.9K | +18.8% | Kemppi Oy | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hobart | 246K | 56.4% | 1 | | Oct 2025 | Fronius | 90.5K | 20.7% | 2 | | Oct 2025 | Miller | 49.5K | 11.3% | 3 | | Oct 2025 | Lincoln Electric | 40.5K | 9.3% | 4 | | Oct 2025 | ESAB | 8.1K | 1.9% | 5 | | Oct 2025 | Kemppi | 1.9K | 0.44% | 6 | | Nov 2025 | Hobart | 246K | 58.5% | 1 | | Nov 2025 | Fronius | 90.5K | 21.5% | 2 | | Nov 2025 | Miller | 40.5K | 9.6% | 3 | | Nov 2025 | Lincoln Electric | 33.1K | 7.9% | 4 | | Nov 2025 | ESAB | 8.1K | 1.9% | 5 | | Nov 2025 | Kemppi | 2.4K | 0.57% | 6 | | Dec 2025 | Hobart | 246K | 61% | 1 | | Dec 2025 | Fronius | 74K | 18.3% | 2 | | Dec 2025 | Miller | 40.5K | 10% | 3 | | Dec 2025 | Lincoln Electric | 33.1K | 8.2% | 4 | | Dec 2025 | ESAB | 8.1K | 2% | 5 | | Dec 2025 | Kemppi | 1.6K | 0.4% | 6 | | Jan 2026 | Hobart | 301K | 65.4% | 1 | | Jan 2026 | Fronius | 74K | 16.1% | 2 | | Jan 2026 | Miller | 40.5K | 8.8% | 3 | | Jan 2026 | Lincoln Electric | 33.1K | 7.2% | 4 | | Jan 2026 | ESAB | 9.9K | 2.2% | 5 | | Jan 2026 | Kemppi | 1.9K | 0.41% | 6 | | Feb 2026 | Hobart | 246K | 60.7% | 1 | | Feb 2026 | Fronius | 74K | 18.3% | 2 | | Feb 2026 | Miller | 40.5K | 10% | 3 | | Feb 2026 | Lincoln Electric | 33.1K | 8.2% | 4 | | Feb 2026 | ESAB | 9.9K | 2.4% | 5 | | Feb 2026 | Kemppi | 1.9K | 0.47% | 6 | | Mar 2026 | Hobart | 246K | 58.3% | 1 | | Mar 2026 | Fronius | 90.5K | 21.5% | 2 | | Mar 2026 | Miller | 40.5K | 9.6% | 3 | | Mar 2026 | Lincoln Electric | 33.1K | 7.9% | 4 | | Mar 2026 | ESAB | 9.9K | 2.3% | 5 | | Mar 2026 | Kemppi | 1.6K | 0.38% | 6 | | Apr 2026 | Hobart | 201K | 53.4% | 1 | | Apr 2026 | Fronius | 90.5K | 24% | 2 | | Apr 2026 | Miller | 40.5K | 10.8% | 3 | | Apr 2026 | Lincoln Electric | 33.1K | 8.8% | 4 | | Apr 2026 | ESAB | 9.9K | 2.6% | 5 | | Apr 2026 | Kemppi | 1.6K | 0.42% | 6 | | May 2026 | Hobart | 246K | 59.6% | 1 | | May 2026 | Fronius | 90.5K | 21.9% | 2 | | May 2026 | Lincoln Electric | 33.1K | 8% | 3 | | May 2026 | Miller | 33.1K | 8% | 4 | | May 2026 | ESAB | 8.1K | 2% | 5 | | May 2026 | Kemppi | 1.9K | 0.46% | 6 | | Jun 2026 | Hobart | 201K | 58.5% | 1 | | Jun 2026 | Fronius | 74K | 21.5% | 2 | | Jun 2026 | Miller | 33.1K | 9.6% | 3 | | Jun 2026 | Lincoln Electric | 27.1K | 7.9% | 4 | | Jun 2026 | ESAB | 6.6K | 1.9% | 5 | | Jun 2026 | Kemppi | 1.9K | 0.55% | 6 | | Jul 2026 | Hobart | 201K | 58.5% | 1 | | Jul 2026 | Fronius | 74K | 21.5% | 2 | | Jul 2026 | Miller | 33.1K | 9.6% | 3 | | Jul 2026 | Lincoln Electric | 27.1K | 7.9% | 4 | | Jul 2026 | ESAB | 6.6K | 1.9% | 5 | | Jul 2026 | Kemppi | 1.6K | 0.47% | 6 | | Aug 2026 | Hobart | 201K | 57.2% | 1 | | Aug 2026 | Fronius | 74K | 21.1% | 2 | | Aug 2026 | Lincoln Electric | 33.1K | 9.4% | 3 | | Aug 2026 | Miller | 33.1K | 9.4% | 4 | | Aug 2026 | ESAB | 8.1K | 2.3% | 5 | | Aug 2026 | Kemppi | 1.9K | 0.54% | 6 | | Sep 2026 | ESAB | — | — | — | | Sep 2026 | Fronius | — | — | — | | Sep 2026 | Hobart | — | — | — | | Sep 2026 | Kemppi | — | — | — | | Sep 2026 | Lincoln Electric | — | — | — | | Sep 2026 | Miller | — | — | — | ## What is being compared - **ESAB**: Measured on the search term “esab welders”. - **Fronius**: Measured on the search term “fronius”. - **Hobart**: Measured on the search term “hobart”. - **Kemppi**: Measured on the search term “kemppi welders”. - **Lincoln Electric**: Measured on the search term “lincoln welder”. - **Miller**: Measured on the search term “miller welders”. - [ESAB](/demand/global-en/brands/esab) - [Fronius](/demand/global-en/brands/fronius) - [Hobart](/demand/global-en/brands/hobart) - [Kemppi](/demand/global-en/brands/kemppi) - [Lincoln Electric](/demand/global-en/brands/lincoln-electric) - [Miller](/demand/global-en/brands/miller) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among welding machines worldwide? In August 2026, Hobart was the most searched among welding machines worldwide, with an estimated 201K branded searches and 57.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Welding machines: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/welding-machines This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/welding-machines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.