---
title: "ESAB vs Miller: Which is more popular by branded search?"
description: "Which is more popular in search, ESAB or Miller? Compare estimated monthly branded-search demand and Share of Search inside the Welding equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/welding-equipment-brands/compare/esab-vs-miller"
publisher: "Brandwave"
---

# ESAB vs Miller: Which is more popular by branded search?

Which is more popular in search, ESAB or Miller? Compare estimated monthly branded-search demand and Share of Search inside the Welding equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ESAB and Miller
- **Competitive set**: Welding equipment brands
- **Market**: Global
- **Month measured**: Aug 2026
- **ESAB Share of Search**: 2.9%
- **Miller Share of Search**: 12%

## Which is more popular in search, ESAB or Miller?

- In August 2026, Miller had more branded searches than ESAB among welding equipment brands worldwide. Miller was estimated to have 33.1K branded searches compared to ESAB’s 8.1K, and held a 12% Share of Search versus ESAB’s 2.9%.
- Miller was ahead of ESAB in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ESAB’s estimated Share of Search among welding equipment brands worldwide moved from 2.3% to 2.9%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, Miller’s estimated Share of Search among welding equipment brands worldwide moved from 14.4% to 12%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

## How did search popularity change for welding equipment brands worldwide in August 2026?

- In August 2026, Lincoln Electric overtook Miller to rank 2nd among welding equipment brands worldwide, at 12%.
- Estimated monthly branded searches for Miller worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

## Month by month

| Month | ESAB estimated searches | ESAB Share of Search | ESAB rank | Miller estimated searches | Miller Share of Search | Miller rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 2.3% | 4 | 49.5K | 14.4% | 2 |
| Nov 2025 | 8.1K | 2.5% | 4 | 40.5K | 12.3% | 2 |
| Dec 2025 | 8.1K | 2.5% | 4 | 40.5K | 12.3% | 2 |
| Jan 2026 | 9.9K | 2.6% | 4 | 40.5K | 10.5% | 2 |
| Feb 2026 | 9.9K | 3% | 4 | 40.5K | 12.3% | 2 |
| Mar 2026 | 9.9K | 3% | 4 | 40.5K | 12.3% | 2 |
| Apr 2026 | 9.9K | 3.5% | 4 | 40.5K | 14.2% | 2 |
| May 2026 | 8.1K | 2.5% | 4 | 33.1K | 10.3% | 3 |
| Jun 2026 | 6.6K | 2.5% | 4 | 33.1K | 12.3% | 2 |
| Jul 2026 | 6.6K | 2.5% | 4 | 33.1K | 12.3% | 2 |
| Aug 2026 | 8.1K | 2.9% | 4 | 33.1K | 12% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ESAB’s and Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ESAB**: Measured on the search term “esab welders”.
- **Miller**: Measured on the search term “miller welders”.

- [ESAB profile](/demand/global-en/brands/esab)
- [Miller profile](/demand/global-en/brands/miller)
- [All welding equipment brands worldwide](/demand/global-en/categories/welding-equipment-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ESAB or Miller?

In August 2026, Miller had more branded searches than ESAB among welding equipment brands worldwide. Miller was estimated to have 33.1K branded searches compared to ESAB’s 8.1K, and held a 12% Share of Search versus ESAB’s 2.9%.

## Cite this page

Brandwave. "ESAB vs Miller: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/welding-equipment-brands/compare/esab-vs-miller

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/welding-equipment-brands/compare/esab-vs-miller. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.