---
title: "Welcome mat brands: Which are searched most?"
description: "Compare the welcome mat brands people buy. Share of Search among JVL, Turtle Mat, Hug Rug, Apache Mills, Muddle Mat and Dirt Stopper, the welcome mat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/welcome-mat-brands"
publisher: "Brandwave"
---

# Welcome mat brands: Which are searched most?

Compare the welcome mat brands people buy. Share of Search among JVL, Turtle Mat, Hug Rug, Apache Mills, Muddle Mat and Dirt Stopper, the welcome mat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Welcome mat brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: JVL, 40%

## Which brand is most popular in search among welcome mat brands worldwide?

- In August 2026, JVL was the most searched among welcome mat brands worldwide, with an estimated 18.1K branded searches and 40% estimated Share of Search within this set.
- Turtle Mat is in 2nd place, 10.8 percentage points behind at 29.2% Share of Search.
- Across the 11 months ending August 2026, JVL’s estimated Share of Search among welcome mat brands worldwide increased from 33.3% to 40%.
- Across the 11 months ending August 2026, Turtle Mat’s estimated Share of Search among welcome mat brands worldwide decreased from 36.4% to 29.2%.
- Across the 11 months ending August 2026, Apache Mills’ estimated Share of Search among welcome mat brands worldwide increased from 2.4% to 3.5%.
- Across the 11 months ending August 2026, JVL’s estimated Share of Search among welcome mat brands worldwide peaked at 51.8% in July 2026 and was lowest at 29.3% in November 2025.
- Across the 11 months ending August 2026, Turtle Mat’s estimated Share of Search among welcome mat brands worldwide peaked at 39.2% in November 2025 and was lowest at 24.3% in May 2026.
- Across the 11 months ending August 2026, Hug Rug’s estimated Share of Search among welcome mat brands worldwide peaked at 31% in March 2026 and was lowest at 18.9% in July 2026.
- Across the 11 months ending August 2026, Apache Mills’ estimated Share of Search among welcome mat brands worldwide peaked at 3.7% in July 2026 and was lowest at 1.6% in November 2025.
- Across the 11 months ending August 2026, JVL rose from 2nd to 1st among welcome mat brands worldwide.
- Across the 11 months ending August 2026, Turtle Mat fell from 1st to 2nd among welcome mat brands worldwide.
- Across the 11 months ending August 2026, Hug Rug, Muddle Mat and Dirt Stopper held steady: their estimated Share of Search among welcome mat brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [JVL vs Turtle Mat: compare search popularity](/demand/global-en/compare/jvl-vs-turtle-mat): 40% against 29.2% Share of Search.
- [JVL vs Hug Rug: compare search popularity](/demand/global-en/compare/hug-rug-vs-jvl): 40% against 26.8% Share of Search.
- [JVL vs Apache Mills: compare search popularity](/demand/global-en/compare/apache-mills-vs-jvl): 40% against 3.5% Share of Search.
- [Turtle Mat vs Hug Rug: compare search popularity](/demand/global-en/compare/hug-rug-vs-turtle-mat): 29.2% against 26.8% Share of Search.
- [Turtle Mat vs Apache Mills: compare search popularity](/demand/global-en/compare/apache-mills-vs-turtle-mat): 29.2% against 3.5% Share of Search.
- [Hug Rug vs Apache Mills: compare search popularity](/demand/global-en/compare/apache-mills-vs-hug-rug): 26.8% against 3.5% Share of Search.

## How did search popularity change for welcome mat brands worldwide in August 2026?

- In August 2026, Hug Rug gained estimated Share of Search among welcome mat brands worldwide, from 18.9% to 26.8%.
- In August 2026, Turtle Mat gained estimated Share of Search among welcome mat brands worldwide, from 25.2% to 29.2%.
- In August 2026, JVL lost estimated Share of Search among welcome mat brands worldwide, from 51.8% to 40%.
- Estimated monthly branded searches for Dirt Stopper worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
- Estimated monthly branded searches for Apache Mills worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
- Estimated monthly branded searches for Muddle Mat worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JVL | 40% | 18.1K | -18.5% | JVL |
| 2 | Turtle Mat | 29.2% | 13.2K | +22.2% | Turtle Mat |
| 3 | Hug Rug | 26.8% | 12.1K | +49.4% | Hug Rug |
| 4 | Apache Mills | 3.5% | 1.6K | 0.0% | Apache Mills |
| 5 | Muddle Mat | 0.38% | 170 | +54.5% | Muddle Mat |
| 6 | Dirt Stopper | 0.09% | 40 | -20.0% | Dirt Stopper |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Turtle Mat | 19.8K | 36.4% | 1 |
| Oct 2025 | JVL | 18.1K | 33.3% | 2 |
| Oct 2025 | Hug Rug | 14.8K | 27.2% | 3 |
| Oct 2025 | Apache Mills | 1.3K | 2.4% | 4 |
| Oct 2025 | Muddle Mat | 320 | 0.59% | 5 |
| Oct 2025 | Dirt Stopper | 30 | 0.06% | 6 |
| Nov 2025 | Turtle Mat | 24.2K | 39.2% | 1 |
| Nov 2025 | Hug Rug | 18.1K | 29.3% | 2 |
| Nov 2025 | JVL | 18.1K | 29.3% | 3 |
| Nov 2025 | Apache Mills | 1K | 1.6% | 4 |
| Nov 2025 | Muddle Mat | 390 | 0.63% | 5 |
| Nov 2025 | Dirt Stopper | 20 | 0.03% | 6 |
| Dec 2025 | JVL | 18.1K | 35.9% | 1 |
| Dec 2025 | Turtle Mat | 16.2K | 32.1% | 2 |
| Dec 2025 | Hug Rug | 14.8K | 29.3% | 3 |
| Dec 2025 | Apache Mills | 1K | 2% | 4 |
| Dec 2025 | Muddle Mat | 320 | 0.63% | 5 |
| Dec 2025 | Dirt Stopper | 30 | 0.06% | 6 |
| Jan 2026 | Turtle Mat | 19.8K | 36.2% | 1 |
| Jan 2026 | JVL | 18.1K | 33.1% | 2 |
| Jan 2026 | Hug Rug | 14.8K | 27.1% | 3 |
| Jan 2026 | Apache Mills | 1.6K | 2.9% | 4 |
| Jan 2026 | Muddle Mat | 320 | 0.59% | 5 |
| Jan 2026 | Dirt Stopper | 30 | 0.05% | 6 |
| Feb 2026 | JVL | 18.1K | 35.6% | 1 |
| Feb 2026 | Turtle Mat | 16.2K | 31.9% | 2 |
| Feb 2026 | Hug Rug | 14.8K | 29.1% | 3 |
| Feb 2026 | Apache Mills | 1.3K | 2.6% | 4 |
| Feb 2026 | Muddle Mat | 390 | 0.77% | 5 |
| Feb 2026 | Dirt Stopper | 30 | 0.06% | 6 |
| Mar 2026 | JVL | 18.1K | 38% | 1 |
| Mar 2026 | Hug Rug | 14.8K | 31% | 2 |
| Mar 2026 | Turtle Mat | 13.2K | 27.7% | 3 |
| Mar 2026 | Apache Mills | 1.3K | 2.7% | 4 |
| Mar 2026 | Muddle Mat | 260 | 0.55% | 5 |
| Mar 2026 | Dirt Stopper | 30 | 0.06% | 6 |
| Apr 2026 | JVL | 22.2K | 45.3% | 1 |
| Apr 2026 | Turtle Mat | 13.2K | 26.9% | 2 |
| Apr 2026 | Hug Rug | 12.1K | 24.7% | 3 |
| Apr 2026 | Apache Mills | 1.3K | 2.7% | 4 |
| Apr 2026 | Muddle Mat | 170 | 0.35% | 5 |
| Apr 2026 | Dirt Stopper | 50 | 0.1% | 6 |
| May 2026 | JVL | 22.2K | 50% | 1 |
| May 2026 | Turtle Mat | 10.8K | 24.3% | 2 |
| May 2026 | Hug Rug | 9.9K | 22.3% | 3 |
| May 2026 | Apache Mills | 1.3K | 2.9% | 4 |
| May 2026 | Muddle Mat | 170 | 0.38% | 5 |
| May 2026 | Dirt Stopper | 40 | 0.09% | 6 |
| Jun 2026 | JVL | 22.2K | 50.1% | 1 |
| Jun 2026 | Turtle Mat | 10.8K | 24.4% | 2 |
| Jun 2026 | Hug Rug | 9.9K | 22.3% | 3 |
| Jun 2026 | Apache Mills | 1.3K | 2.9% | 4 |
| Jun 2026 | Muddle Mat | 110 | 0.25% | 5 |
| Jun 2026 | Dirt Stopper | 40 | 0.09% | 6 |
| Jul 2026 | JVL | 22.2K | 51.8% | 1 |
| Jul 2026 | Turtle Mat | 10.8K | 25.2% | 2 |
| Jul 2026 | Hug Rug | 8.1K | 18.9% | 3 |
| Jul 2026 | Apache Mills | 1.6K | 3.7% | 4 |
| Jul 2026 | Muddle Mat | 110 | 0.26% | 5 |
| Jul 2026 | Dirt Stopper | 50 | 0.12% | 6 |
| Aug 2026 | JVL | 18.1K | 40% | 1 |
| Aug 2026 | Turtle Mat | 13.2K | 29.2% | 2 |
| Aug 2026 | Hug Rug | 12.1K | 26.8% | 3 |
| Aug 2026 | Apache Mills | 1.6K | 3.5% | 4 |
| Aug 2026 | Muddle Mat | 170 | 0.38% | 5 |
| Aug 2026 | Dirt Stopper | 40 | 0.09% | 6 |
| Sep 2026 | Apache Mills | — | — | — |
| Sep 2026 | Dirt Stopper | — | — | — |
| Sep 2026 | Hug Rug | — | — | — |
| Sep 2026 | JVL | — | — | — |
| Sep 2026 | Muddle Mat | — | — | — |
| Sep 2026 | Turtle Mat | — | — | — |

## What is being compared

- **Apache Mills**: Measured on the search term “apache mills”.
- **Dirt Stopper**: Measured on the search term “dirt stopper”.
- **Hug Rug**: Measured on the search term “hug rug”.
- **JVL**: Measured on the search term “jvl”.
- **Muddle Mat**: Measured on the search term “muddle mat”.
- **Turtle Mat**: Measured on the search terms “turtle mat” and “turtlemat”, summed into one figure.

- [Apache Mills](/demand/global-en/brands/apache-mills)
- [Dirt Stopper](/demand/global-en/brands/dirt-stopper)
- [Hug Rug](/demand/global-en/brands/hug-rug)
- [JVL](/demand/global-en/brands/jvl)
- [Muddle Mat](/demand/global-en/brands/muddle-mat)
- [Turtle Mat](/demand/global-en/brands/turtle-mat)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among welcome mat brands worldwide?

In August 2026, JVL was the most searched among welcome mat brands worldwide, with an estimated 18.1K branded searches and 40% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Welcome mat brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/welcome-mat-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/welcome-mat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.