---
title: "Wedding dress brands: Which are searched most?"
description: "Compare the wedding dress brands people buy. Share of Search among David's Bridal, Pronovias, Maggie Sottero, Grace Loves Lace and Made With Love, the wedding dress brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wedding-dress-brands"
publisher: "Brandwave"
---

# Wedding dress brands: Which are searched most?

Compare the wedding dress brands people buy. Share of Search among David's Bridal, Pronovias, Maggie Sottero, Grace Loves Lace and Made With Love, the wedding dress brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wedding dress brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: David's Bridal, 85%

## Which brand is most popular in search among wedding dress brands worldwide?

- In August 2026, David's Bridal was the most searched among wedding dress brands worldwide, with an estimated 1.1M branded searches and 85% estimated Share of Search within this set.
- Pronovias is in 2nd place, 78 percentage points behind at 7% Share of Search.
- Across the 11 months ending August 2026, David's Bridal’s estimated Share of Search among wedding dress brands worldwide increased from 72.3% to 85%.
- Across the 11 months ending August 2026, Pronovias’ estimated Share of Search among wedding dress brands worldwide decreased from 16.2% to 7%.
- Across the 11 months ending August 2026, Maggie Sottero’s estimated Share of Search among wedding dress brands worldwide decreased from 4.3% to 3.4%.
- Across the 11 months ending August 2026, Grace Loves Lace’s estimated Share of Search among wedding dress brands worldwide decreased from 4% to 2.5%.
- Across the 11 months ending August 2026, Made With Love’s estimated Share of Search among wedding dress brands worldwide decreased from 3.2% to 2.1%.
- Across the 11 months ending August 2026, David's Bridal’s estimated Share of Search among wedding dress brands worldwide peaked at 88.5% in March 2026 and was lowest at 72.3% in October 2025.
- Across the 11 months ending August 2026, Pronovias’ estimated Share of Search among wedding dress brands worldwide peaked at 16.2% in October 2025 and was lowest at 5.8% in April 2026.
- Across the 11 months ending August 2026, Maggie Sottero’s estimated Share of Search among wedding dress brands worldwide peaked at 5.4% in December 2025 and was lowest at 1.9% in April 2026.
- Across the 11 months ending August 2026, Grace Loves Lace’s estimated Share of Search among wedding dress brands worldwide peaked at 4.2% in January 2026 and was lowest at 1.8% in April 2026.
- Across the 11 months ending August 2026, Made With Love’s estimated Share of Search among wedding dress brands worldwide peaked at 4% in December 2025 and was lowest at 1.5% in March 2026.

## Compare search popularity between leading brands

- [David's Bridal vs Pronovias: compare search popularity](/demand/global-en/compare/david-s-bridal-vs-pronovias): 85% against 7% Share of Search.
- [David's Bridal vs Maggie Sottero: compare search popularity](/demand/global-en/compare/david-s-bridal-vs-maggie-sottero): 85% against 3.4% Share of Search.
- [David's Bridal vs Grace Loves Lace: compare search popularity](/demand/global-en/compare/david-s-bridal-vs-grace-loves-lace): 85% against 2.5% Share of Search.
- [David's Bridal vs Made With Love: compare search popularity](/demand/global-en/compare/david-s-bridal-vs-made-with-love): 85% against 2.1% Share of Search.
- [Pronovias vs Maggie Sottero: compare search popularity](/demand/global-en/compare/maggie-sottero-vs-pronovias): 7% against 3.4% Share of Search.
- [Pronovias vs Grace Loves Lace: compare search popularity](/demand/global-en/compare/grace-loves-lace-vs-pronovias): 7% against 2.5% Share of Search.
- [Pronovias vs Made With Love: compare search popularity](/demand/global-en/compare/made-with-love-vs-pronovias): 7% against 2.1% Share of Search.
- [Maggie Sottero vs Grace Loves Lace: compare search popularity](/demand/global-en/compare/grace-loves-lace-vs-maggie-sottero): 3.4% against 2.5% Share of Search.
- [Maggie Sottero vs Made With Love: compare search popularity](/demand/global-en/compare/made-with-love-vs-maggie-sottero): 3.4% against 2.1% Share of Search.
- [Grace Loves Lace vs Made With Love: compare search popularity](/demand/global-en/compare/grace-loves-lace-vs-made-with-love): 2.5% against 2.1% Share of Search.

## How did search popularity change for wedding dress brands worldwide in August 2026?

- Estimated monthly branded searches for David's Bridal worldwide rose 83.1% over 11 measured months, from 603K to 1.1M in August 2026.
- Estimated monthly branded searches for Maggie Sottero worldwide rose 22.7% over 11 measured months, from 36.2K to 44.4K in August 2026.
- Estimated monthly branded searches for Pronovias worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | David's Bridal | 85% | 1.1M | 0.0% | David's Bridal |
| 2 | Pronovias | 7% | 90.5K | 0.0% | Pronovias |
| 3 | Maggie Sottero | 3.4% | 44.4K | 0.0% | Maggie Sottero |
| 4 | Grace Loves Lace | 2.5% | 33.1K | 0.0% | Grace Loves Lace |
| 5 | Made With Love | 2.1% | 27.1K | 0.0% | Made With Love |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | David's Bridal | 603K | 72.3% | 1 |
| Oct 2025 | Pronovias | 135K | 16.2% | 2 |
| Oct 2025 | Maggie Sottero | 36.2K | 4.3% | 3 |
| Oct 2025 | Grace Loves Lace | 33.1K | 4% | 4 |
| Oct 2025 | Made With Love | 27.1K | 3.2% | 5 |
| Nov 2025 | David's Bridal | 603K | 74.5% | 1 |
| Nov 2025 | Pronovias | 110K | 13.6% | 2 |
| Nov 2025 | Maggie Sottero | 36.2K | 4.5% | 3 |
| Nov 2025 | Grace Loves Lace | 33.1K | 4.1% | 4 |
| Nov 2025 | Made With Love | 27.1K | 3.3% | 5 |
| Dec 2025 | David's Bridal | 495K | 73.2% | 1 |
| Dec 2025 | Pronovias | 90.5K | 13.4% | 2 |
| Dec 2025 | Maggie Sottero | 36.2K | 5.4% | 3 |
| Dec 2025 | Grace Loves Lace | 27.1K | 4% | 4 |
| Dec 2025 | Made With Love | 27.1K | 4% | 5 |
| Jan 2026 | David's Bridal | 903K | 77.3% | 1 |
| Jan 2026 | Pronovias | 135K | 11.6% | 2 |
| Jan 2026 | Maggie Sottero | 54.2K | 4.6% | 3 |
| Jan 2026 | Grace Loves Lace | 49.5K | 4.2% | 4 |
| Jan 2026 | Made With Love | 27.1K | 2.3% | 5 |
| Feb 2026 | David's Bridal | 1.4M | 86.7% | 1 |
| Feb 2026 | Pronovias | 110K | 7.1% | 2 |
| Feb 2026 | Maggie Sottero | 36.2K | 2.3% | 3 |
| Feb 2026 | Grace Loves Lace | 33.1K | 2.1% | 4 |
| Feb 2026 | Made With Love | 27.1K | 1.7% | 5 |
| Mar 2026 | David's Bridal | 1.6M | 88.5% | 1 |
| Mar 2026 | Pronovias | 110K | 5.9% | 2 |
| Mar 2026 | Maggie Sottero | 44.4K | 2.4% | 3 |
| Mar 2026 | Grace Loves Lace | 33.1K | 1.8% | 4 |
| Mar 2026 | Made With Love | 27.1K | 1.5% | 5 |
| Apr 2026 | David's Bridal | 1.6M | 87.3% | 1 |
| Apr 2026 | Pronovias | 110K | 5.8% | 2 |
| Apr 2026 | Made With Love | 60.5K | 3.2% | 3 |
| Apr 2026 | Maggie Sottero | 36.2K | 1.9% | 4 |
| Apr 2026 | Grace Loves Lace | 33.1K | 1.8% | 5 |
| May 2026 | David's Bridal | 1.1M | 83.3% | 1 |
| May 2026 | Pronovias | 110K | 8.3% | 2 |
| May 2026 | Maggie Sottero | 44.4K | 3.4% | 3 |
| May 2026 | Grace Loves Lace | 33.1K | 2.5% | 4 |
| May 2026 | Made With Love | 33.1K | 2.5% | 5 |
| Jun 2026 | David's Bridal | 1.1M | 83.7% | 1 |
| Jun 2026 | Pronovias | 110K | 8.3% | 2 |
| Jun 2026 | Maggie Sottero | 44.4K | 3.4% | 3 |
| Jun 2026 | Grace Loves Lace | 33.1K | 2.5% | 4 |
| Jun 2026 | Made With Love | 27.1K | 2.1% | 5 |
| Jul 2026 | David's Bridal | 1.1M | 85% | 1 |
| Jul 2026 | Pronovias | 90.5K | 7% | 2 |
| Jul 2026 | Maggie Sottero | 44.4K | 3.4% | 3 |
| Jul 2026 | Grace Loves Lace | 33.1K | 2.5% | 4 |
| Jul 2026 | Made With Love | 27.1K | 2.1% | 5 |
| Aug 2026 | David's Bridal | 1.1M | 85% | 1 |
| Aug 2026 | Pronovias | 90.5K | 7% | 2 |
| Aug 2026 | Maggie Sottero | 44.4K | 3.4% | 3 |
| Aug 2026 | Grace Loves Lace | 33.1K | 2.5% | 4 |
| Aug 2026 | Made With Love | 27.1K | 2.1% | 5 |
| Sep 2026 | David's Bridal | — | — | — |
| Sep 2026 | Grace Loves Lace | — | — | — |
| Sep 2026 | Made With Love | — | — | — |
| Sep 2026 | Maggie Sottero | — | — | — |
| Sep 2026 | Pronovias | — | — | — |

## What is being compared

- **David's Bridal**: Measured on the search terms “david s bridal”, “davids bridal” and “davidsbridal”, summed into one figure.
- **Grace Loves Lace**: Measured on the search term “grace loves lace”.
- **Made With Love**: Measured on the search term “made with love”.
- **Maggie Sottero**: Measured on the search terms “maggie sottero” and “maggiesottero”, summed into one figure.
- **Pronovias**: Measured on the search term “pronovias”.

- [David's Bridal](/demand/global-en/brands/david-s-bridal)
- [Grace Loves Lace](/demand/global-en/brands/grace-loves-lace)
- [Made With Love](/demand/global-en/brands/made-with-love)
- [Maggie Sottero](/demand/global-en/brands/maggie-sottero)
- [Pronovias](/demand/global-en/brands/pronovias)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wedding dress brands worldwide?

In August 2026, David's Bridal was the most searched among wedding dress brands worldwide, with an estimated 1.1M branded searches and 85% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Wedding dress brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/wedding-dress-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wedding-dress-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.