---
title: "Website visitor identification platforms: Which brands are most popular in search?"
description: "Compare tools that identify companies visiting a website and turn anonymous traffic into sales signals. Share of Search among RB2B, Leadfeeder, Factors.ai, Albacross and Warmly, the website visitor identification platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/website-visitor-identification-platforms"
publisher: "Brandwave"
---

# Website visitor identification platforms: Which brands are most popular in search?

Compare tools that identify companies visiting a website and turn anonymous traffic into sales signals. Share of Search among RB2B, Leadfeeder, Factors.ai, Albacross and Warmly, the website visitor identification platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Website visitor identification platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: RB2B, 40.1%

## Which brand is most popular in search among website visitor identification platforms worldwide?

- In August 2026, RB2B was the most searched among website visitor identification platforms worldwide, with an estimated 10.8K branded searches and 40.1% estimated Share of Search within this set.
- Leadfeeder is in 2nd place, 1.1 percentage points behind at 39% Share of Search.
- Across the 11 months ending August 2026, RB2B’s estimated Share of Search among website visitor identification platforms worldwide decreased from 41.2% to 40.1%.
- Across the 11 months ending August 2026, Leadfeeder’s estimated Share of Search among website visitor identification platforms worldwide increased from 33.9% to 39%.
- Across the 11 months ending August 2026, Factors.ai’s estimated Share of Search among website visitor identification platforms worldwide decreased from 11.7% to 11.1%.
- Across the 11 months ending August 2026, Albacross’ estimated Share of Search among website visitor identification platforms worldwide decreased from 9.4% to 6.2%.
- Across the 11 months ending August 2026, RB2B’s estimated Share of Search among website visitor identification platforms worldwide peaked at 47% in January 2026 and was lowest at 36% in June 2026.
- Across the 11 months ending August 2026, Leadfeeder’s estimated Share of Search among website visitor identification platforms worldwide peaked at 43.5% in May 2026 and was lowest at 30.4% in December 2025.
- Across the 11 months ending August 2026, Factors.ai’s estimated Share of Search among website visitor identification platforms worldwide peaked at 12.8% in December 2025 and was lowest at 9.3% in April 2026.
- Across the 11 months ending August 2026, Albacross’ estimated Share of Search among website visitor identification platforms worldwide peaked at 11.1% in February 2026 and was lowest at 6.1% in July 2026.
- Across the 11 months ending August 2026, Warmly’s estimated Share of Search among website visitor identification platforms worldwide peaked at 4.3% in June 2026 and was lowest at 3% in May 2026.
- Across the 11 months ending August 2026, Warmly held steady: its estimated Share of Search among website visitor identification platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [RB2B vs Leadfeeder: compare search popularity](/demand/global-en/compare/leadfeeder-vs-rb2b): 40.1% against 39% Share of Search.
- [RB2B vs Factors.ai: compare search popularity](/demand/global-en/compare/factors-ai-vs-rb2b): 40.1% against 11.1% Share of Search.
- [RB2B vs Albacross: compare search popularity](/demand/global-en/compare/albacross-vs-rb2b): 40.1% against 6.2% Share of Search.
- [RB2B vs Warmly: compare search popularity](/demand/global-en/compare/rb2b-vs-warmly): 40.1% against 3.7% Share of Search.
- [Leadfeeder vs Factors.ai: compare search popularity](/demand/global-en/compare/factors-ai-vs-leadfeeder): 39% against 11.1% Share of Search.
- [Leadfeeder vs Albacross: compare search popularity](/demand/global-en/compare/albacross-vs-leadfeeder): 39% against 6.2% Share of Search.
- [Leadfeeder vs Warmly: compare search popularity](/demand/global-en/compare/leadfeeder-vs-warmly): 39% against 3.7% Share of Search.
- [Factors.ai vs Albacross: compare search popularity](/demand/global-en/compare/albacross-vs-factors-ai): 11.1% against 6.2% Share of Search.
- [Factors.ai vs Warmly: compare search popularity](/demand/global-en/compare/factors-ai-vs-warmly): 11.1% against 3.7% Share of Search.
- [Albacross vs Warmly: compare search popularity](/demand/global-en/compare/albacross-vs-warmly): 6.2% against 3.7% Share of Search.

## How did search popularity change for website visitor identification platforms worldwide in August 2026?

- Leadfeeder’s estimated Share of Search among website visitor identification platforms worldwide has lost ground for 3 months in a row, from 43.5% to 39% in August 2026.
- Estimated monthly branded searches for Albacross worldwide fell 31.4% over 11 measured months, from 2.4K to 1.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | RB2B | 40.1% | 10.8K | -0.2% | RB2B |
| 2 | Leadfeeder | 39% | 10.5K | -0.5% | Leadfeeder |
| 3 | Factors.ai | 11.1% | 3K | +0.3% | Factors.ai |
| 4 | Albacross | 6.2% | 1.7K | +1.2% | Albacross |
| 5 | Warmly | 3.7% | 1K | 0.0% | Warmly |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | RB2B | 10.7K | 41.2% | 1 |
| Oct 2025 | Leadfeeder | 8.8K | 33.9% | 2 |
| Oct 2025 | Factors.ai | 3K | 11.7% | 3 |
| Oct 2025 | Albacross | 2.4K | 9.4% | 4 |
| Oct 2025 | Warmly | 1K | 3.9% | 5 |
| Nov 2025 | RB2B | 8.9K | 37.1% | 1 |
| Nov 2025 | Leadfeeder | 8.7K | 36.1% | 2 |
| Nov 2025 | Factors.ai | 3K | 12.6% | 3 |
| Nov 2025 | Albacross | 2.4K | 10% | 4 |
| Nov 2025 | Warmly | 1K | 4.1% | 5 |
| Dec 2025 | RB2B | 10.6K | 45% | 1 |
| Dec 2025 | Leadfeeder | 7.2K | 30.4% | 2 |
| Dec 2025 | Factors.ai | 3K | 12.8% | 3 |
| Dec 2025 | Albacross | 1.9K | 8.1% | 4 |
| Dec 2025 | Warmly | 880 | 3.7% | 5 |
| Jan 2026 | RB2B | 13.4K | 47% | 1 |
| Jan 2026 | Leadfeeder | 8.7K | 30.4% | 2 |
| Jan 2026 | Factors.ai | 3K | 10.6% | 3 |
| Jan 2026 | Albacross | 2.4K | 8.5% | 4 |
| Jan 2026 | Warmly | 1K | 3.5% | 5 |
| Feb 2026 | RB2B | 10.8K | 41% | 1 |
| Feb 2026 | Leadfeeder | 8.7K | 33.1% | 2 |
| Feb 2026 | Factors.ai | 3K | 11.5% | 3 |
| Feb 2026 | Albacross | 2.9K | 11.1% | 4 |
| Feb 2026 | Warmly | 880 | 3.3% | 5 |
| Mar 2026 | RB2B | 13.3K | 42.1% | 1 |
| Mar 2026 | Leadfeeder | 10.7K | 33.7% | 2 |
| Mar 2026 | Factors.ai | 3.7K | 11.7% | 3 |
| Mar 2026 | Albacross | 2.9K | 9.3% | 4 |
| Mar 2026 | Warmly | 1K | 3.2% | 5 |
| Apr 2026 | Leadfeeder | 13.1K | 40.2% | 1 |
| Apr 2026 | RB2B | 13K | 40% | 2 |
| Apr 2026 | Factors.ai | 3K | 9.3% | 3 |
| Apr 2026 | Albacross | 2.4K | 7.5% | 4 |
| Apr 2026 | Warmly | 1K | 3.1% | 5 |
| May 2026 | Leadfeeder | 12.8K | 43.5% | 1 |
| May 2026 | RB2B | 10.8K | 36.8% | 2 |
| May 2026 | Factors.ai | 3K | 10.2% | 3 |
| May 2026 | Albacross | 1.9K | 6.5% | 4 |
| May 2026 | Warmly | 880 | 3% | 5 |
| Jun 2026 | Leadfeeder | 12.9K | 43.1% | 1 |
| Jun 2026 | RB2B | 10.8K | 36% | 2 |
| Jun 2026 | Factors.ai | 3K | 10.2% | 3 |
| Jun 2026 | Albacross | 1.9K | 6.4% | 4 |
| Jun 2026 | Warmly | 1.3K | 4.3% | 5 |
| Jul 2026 | RB2B | 10.8K | 40.1% | 1 |
| Jul 2026 | Leadfeeder | 10.6K | 39.1% | 2 |
| Jul 2026 | Factors.ai | 3K | 11% | 3 |
| Jul 2026 | Albacross | 1.6K | 6.1% | 4 |
| Jul 2026 | Warmly | 1K | 3.7% | 5 |
| Aug 2026 | RB2B | 10.8K | 40.1% | 1 |
| Aug 2026 | Leadfeeder | 10.5K | 39% | 2 |
| Aug 2026 | Factors.ai | 3K | 11.1% | 3 |
| Aug 2026 | Albacross | 1.7K | 6.2% | 4 |
| Aug 2026 | Warmly | 1K | 3.7% | 5 |
| Sep 2026 | Albacross | — | — | — |
| Sep 2026 | Factors.ai | — | — | — |
| Sep 2026 | Leadfeeder | — | — | — |
| Sep 2026 | RB2B | — | — | — |
| Sep 2026 | Warmly | — | — | — |

## What is being compared

- **Albacross**: Measured on the search terms “albacross”, “albacross reviews” and “albacross.com”, summed into one figure.
- **Factors.ai**: Measured on the search terms “factors.ai”, “factors.ai pricing” and “factors.ai reviews”, summed into one figure.
- **Leadfeeder**: Measured on the search terms “leadfeeder”, “leadfeeder alternatives”, “leadfeeder dealfront”, “leadfeeder pricing”, “leadfeeder reviews”, “leadfeeder website visitor identification”, “leadfeeder website visitor tracking”, “leadfeeder-alternatives” and “leadfeeder.com”, summed into one figure.
- **RB2B**: Measured on the search terms “rb2b”, “rb2b alternatives”, “rb2b competitors”, “rb2b pricing”, “rb2b pro”, “rb2b reviews” and “rb2b.com”, summed into one figure.
- **Warmly**: Measured on the search term “warmly.ai”.

- [Albacross](/demand/global-en/brands/albacross)
- [Factors.ai](/demand/global-en/brands/factors-ai)
- [Leadfeeder](/demand/global-en/brands/leadfeeder)
- [RB2B](/demand/global-en/brands/rb2b)
- [Warmly](/demand/global-en/brands/warmly)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among website visitor identification platforms worldwide?

In August 2026, RB2B was the most searched among website visitor identification platforms worldwide, with an estimated 10.8K branded searches and 40.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Website visitor identification platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/website-visitor-identification-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/website-visitor-identification-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.