---
title: "Website security platforms: Which brands are most popular in search?"
description: "Compare the tools that protect websites from attacks. Share of Search among Cloudflare, GoDaddy, Sucuri, Wordfence and SiteLock, the website security platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/website-security-platforms"
publisher: "Brandwave"
---

# Website security platforms: Which brands are most popular in search?

Compare the tools that protect websites from attacks. Share of Search among Cloudflare, GoDaddy, Sucuri, Wordfence and SiteLock, the website security platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Website security platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cloudflare, 54.8%

## Which brand is most popular in search among website security platforms worldwide?

- In August 2026, Cloudflare was the most searched among website security platforms worldwide, with an estimated 4.3M branded searches and 54.8% estimated Share of Search within this set.
- GoDaddy is in 2nd place, 11.7 percentage points behind at 43.1% Share of Search.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among website security platforms worldwide increased from 39.7% to 54.8%.
- Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among website security platforms worldwide decreased from 58% to 43.1%.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among website security platforms worldwide peaked at 72.7% in November 2025 and was lowest at 39.7% in October 2025.
- Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among website security platforms worldwide peaked at 58% in October 2025 and was lowest at 26.2% in November 2025.
- Across the 11 months ending August 2026, Sucuri’s estimated Share of Search among website security platforms worldwide peaked at 2.3% in January 2026 and was lowest at 0.86% in November 2025.
- Across the 11 months ending August 2026, Cloudflare rose from 2nd to 1st among website security platforms worldwide.
- Across the 11 months ending August 2026, GoDaddy fell from 1st to 2nd among website security platforms worldwide.
- Across the 11 months ending August 2026, Sucuri, Wordfence and SiteLock held steady: their estimated Share of Search among website security platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cloudflare vs GoDaddy: compare search popularity](/demand/global-en/compare/cloudflare-vs-godaddy): 54.8% against 43.1% Share of Search.

## How did search popularity change for website security platforms worldwide in August 2026?

- In August 2026, Cloudflare gained estimated Share of Search among website security platforms worldwide, from 50.1% to 54.8%.
- In August 2026, GoDaddy lost estimated Share of Search among website security platforms worldwide, from 47.7% to 43.1%.
- Estimated monthly branded searches for Sucuri worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
- Estimated monthly branded searches for SiteLock worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cloudflare | 54.8% | 4.3M | +21.0% | Cloudflare |
| 2 | GoDaddy | 43.1% | 3.4M | 0.0% | GoDaddy |
| 3 | Sucuri | 1.7% | 135K | 0.0% | Sucuri |
| 4 | Wordfence | 0.29% | 22.2K | 0.0% | Wordfence |
| 5 | SiteLock | 0.03% | 2.4K | 0.0% | SiteLock |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | GoDaddy | 3.4M | 58% | 1 |
| Oct 2025 | Cloudflare | 2.3M | 39.7% | 2 |
| Oct 2025 | Sucuri | 110K | 1.9% | 3 |
| Oct 2025 | Wordfence | 22.2K | 0.38% | 4 |
| Oct 2025 | SiteLock | 4.4K | 0.08% | 5 |
| Nov 2025 | Cloudflare | 9.3M | 72.7% | 1 |
| Nov 2025 | GoDaddy | 3.4M | 26.2% | 2 |
| Nov 2025 | Sucuri | 110K | 0.86% | 3 |
| Nov 2025 | Wordfence | 22.2K | 0.17% | 4 |
| Nov 2025 | SiteLock | 4.4K | 0.03% | 5 |
| Dec 2025 | Cloudflare | 4.2M | 54.3% | 1 |
| Dec 2025 | GoDaddy | 3.4M | 43.7% | 2 |
| Dec 2025 | Sucuri | 135K | 1.8% | 3 |
| Dec 2025 | Wordfence | 18.1K | 0.24% | 4 |
| Dec 2025 | SiteLock | 3.6K | 0.05% | 5 |
| Jan 2026 | GoDaddy | 4.1M | 57.6% | 1 |
| Jan 2026 | Cloudflare | 2.8M | 39.7% | 2 |
| Jan 2026 | Sucuri | 165K | 2.3% | 3 |
| Jan 2026 | Wordfence | 22.2K | 0.31% | 4 |
| Jan 2026 | SiteLock | 3.6K | 0.05% | 5 |
| Feb 2026 | GoDaddy | 3.4M | 53% | 1 |
| Feb 2026 | Cloudflare | 2.8M | 44.8% | 2 |
| Feb 2026 | Sucuri | 110K | 1.7% | 3 |
| Feb 2026 | Wordfence | 22.2K | 0.35% | 4 |
| Feb 2026 | SiteLock | 3.6K | 0.06% | 5 |
| Mar 2026 | GoDaddy | 4.1M | 57.7% | 1 |
| Mar 2026 | Cloudflare | 2.9M | 40.3% | 2 |
| Mar 2026 | Sucuri | 110K | 1.6% | 3 |
| Mar 2026 | Wordfence | 22.2K | 0.31% | 4 |
| Mar 2026 | SiteLock | 4.4K | 0.06% | 5 |
| Apr 2026 | Cloudflare | 3.5M | 50% | 1 |
| Apr 2026 | GoDaddy | 3.4M | 48% | 2 |
| Apr 2026 | Sucuri | 110K | 1.6% | 3 |
| Apr 2026 | Wordfence | 22.2K | 0.32% | 4 |
| Apr 2026 | SiteLock | 3.6K | 0.05% | 5 |
| May 2026 | Cloudflare | 3.5M | 50.1% | 1 |
| May 2026 | GoDaddy | 3.4M | 47.6% | 2 |
| May 2026 | Sucuri | 135K | 1.9% | 3 |
| May 2026 | Wordfence | 22.2K | 0.32% | 4 |
| May 2026 | SiteLock | 2.9K | 0.04% | 5 |
| Jun 2026 | Cloudflare | 3.5M | 50.4% | 1 |
| Jun 2026 | GoDaddy | 3.4M | 47.7% | 2 |
| Jun 2026 | Sucuri | 110K | 1.6% | 3 |
| Jun 2026 | Wordfence | 22.2K | 0.32% | 4 |
| Jun 2026 | SiteLock | 2.4K | 0.03% | 5 |
| Jul 2026 | Cloudflare | 3.5M | 50.1% | 1 |
| Jul 2026 | GoDaddy | 3.4M | 47.7% | 2 |
| Jul 2026 | Sucuri | 135K | 1.9% | 3 |
| Jul 2026 | Wordfence | 22.2K | 0.32% | 4 |
| Jul 2026 | SiteLock | 2.4K | 0.03% | 5 |
| Aug 2026 | Cloudflare | 4.3M | 54.8% | 1 |
| Aug 2026 | GoDaddy | 3.4M | 43.1% | 2 |
| Aug 2026 | Sucuri | 135K | 1.7% | 3 |
| Aug 2026 | Wordfence | 22.2K | 0.29% | 4 |
| Aug 2026 | SiteLock | 2.4K | 0.03% | 5 |
| Sep 2026 | Cloudflare | — | — | — |
| Sep 2026 | GoDaddy | — | — | — |
| Sep 2026 | SiteLock | — | — | — |
| Sep 2026 | Sucuri | — | — | — |
| Sep 2026 | Wordfence | — | — | — |

## What is being compared

- **Cloudflare**: Measured on the search terms “cloud storage cloudflare”, “cloudflare”, “cloudflare app”, “cloudflare cdn”, “cloudflare cloud storage”, “cloudflare com”, “cloudflare content delivery network”, “cloudflare object storage”, “cloudflare r2”, “cloudflare software” and “object storage cloudflare”, summed into one figure.
- **GoDaddy**: Measured on the search term “godaddy”.
- **SiteLock**: Measured on the search term “sitelock”.
- **Sucuri**: Measured on the search term “sucuri”.
- **Wordfence**: Measured on the search term “wordfence”.

- [Cloudflare](/demand/global-en/brands/cloudflare)
- [GoDaddy](/demand/global-en/brands/godaddy)
- [SiteLock](/demand/global-en/brands/sitelock)
- [Sucuri](/demand/global-en/brands/sucuri)
- [Wordfence](/demand/global-en/brands/wordfence)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among website security platforms worldwide?

In August 2026, Cloudflare was the most searched among website security platforms worldwide, with an estimated 4.3M branded searches and 54.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Website security platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/website-security-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/website-security-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.