---
title: "Website localization platforms: Which brands are most popular in search?"
description: "Compare tools for translating websites and managing multilingual content. Share of Search among Weglot, Crowdin, Lokalise, Phrase and Localize, the website localization platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/website-localization-platforms"
publisher: "Brandwave"
---

# Website localization platforms: Which brands are most popular in search?

Compare tools for translating websites and managing multilingual content. Share of Search among Weglot, Crowdin, Lokalise, Phrase and Localize, the website localization platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Website localization platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Weglot, 44.7%

## Which brand is most popular in search among website localization platforms worldwide?

- In August 2026, Weglot was the most searched among website localization platforms worldwide, with an estimated 22.5K branded searches and 44.7% estimated Share of Search within this set.
- Crowdin is in 2nd place, 14.2 percentage points behind at 30.4% Share of Search.
- Across the 11 months ending August 2026, Weglot’s estimated Share of Search among website localization platforms worldwide decreased from 47.9% to 44.7%.
- Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among website localization platforms worldwide increased from 26.8% to 30.4%.
- Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among website localization platforms worldwide decreased from 18.2% to 16.5%.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among website localization platforms worldwide increased from 6.3% to 8.1%.
- Across the 11 months ending August 2026, Weglot’s estimated Share of Search among website localization platforms worldwide peaked at 47.9% in October 2025 and was lowest at 40.7% in May 2026.
- Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among website localization platforms worldwide peaked at 34.1% in January 2026 and was lowest at 26.8% in December 2025.
- Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among website localization platforms worldwide peaked at 23% in March 2026 and was lowest at 16.5% in August 2026.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among website localization platforms worldwide peaked at 8.1% in August 2026 and was lowest at 5.6% in January 2026.
- Across the 11 months ending August 2026, Localize held steady: its estimated Share of Search among website localization platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Weglot vs Crowdin: compare search popularity](/demand/global-en/compare/crowdin-vs-weglot): 44.7% against 30.4% Share of Search.
- [Weglot vs Lokalise: compare search popularity](/demand/global-en/compare/lokalise-vs-weglot): 44.7% against 16.5% Share of Search.
- [Weglot vs Phrase: compare search popularity](/demand/global-en/compare/phrase-vs-weglot): 44.7% against 8.1% Share of Search.
- [Crowdin vs Lokalise: compare search popularity](/demand/global-en/compare/crowdin-vs-lokalise): 30.4% against 16.5% Share of Search.
- [Crowdin vs Phrase: compare search popularity](/demand/global-en/compare/crowdin-vs-phrase): 30.4% against 8.1% Share of Search.
- [Lokalise vs Phrase: compare search popularity](/demand/global-en/compare/lokalise-vs-phrase): 16.5% against 8.1% Share of Search.

## How did search popularity change for website localization platforms worldwide in August 2026?

- In August 2026, Phrase gained estimated Share of Search among website localization platforms worldwide, from 7.5% to 8.1%.
- Estimated monthly branded searches for Localize worldwide fell 56.3% over 11 measured months, from 480 to 210 in August 2026.
- Estimated monthly branded searches for Lokalise worldwide fell 35.1% over 11 measured months, from 12.8K to 8.3K in August 2026.
- Estimated monthly branded searches for Weglot worldwide fell 32.9% over 11 measured months, from 33.6K to 22.5K in August 2026.
- Estimated monthly branded searches for Crowdin worldwide fell 18.4% over 11 measured months, from 18.8K to 15.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Weglot | 44.7% | 22.5K | 0.0% | Weglot |
| 2 | Crowdin | 30.4% | 15.3K | -0.5% | Crowdin |
| 3 | Lokalise | 16.5% | 8.3K | -1.0% | Lokalise |
| 4 | Phrase | 8.1% | 4.1K | +8.0% | Phrase |
| 5 | Localize | 0.42% | 210 | -19.2% | Localize |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Weglot | 33.6K | 47.9% | 1 |
| Oct 2025 | Crowdin | 18.8K | 26.8% | 2 |
| Oct 2025 | Lokalise | 12.8K | 18.2% | 3 |
| Oct 2025 | Phrase | 4.4K | 6.3% | 4 |
| Oct 2025 | Localize | 480 | 0.68% | 5 |
| Nov 2025 | Weglot | 27.6K | 43.4% | 1 |
| Nov 2025 | Crowdin | 18.9K | 29.7% | 2 |
| Nov 2025 | Lokalise | 12.8K | 20.2% | 3 |
| Nov 2025 | Phrase | 3.9K | 6.1% | 4 |
| Nov 2025 | Localize | 390 | 0.61% | 5 |
| Dec 2025 | Weglot | 27.5K | 47.9% | 1 |
| Dec 2025 | Crowdin | 15.4K | 26.8% | 2 |
| Dec 2025 | Lokalise | 10.4K | 18% | 3 |
| Dec 2025 | Phrase | 3.8K | 6.6% | 4 |
| Dec 2025 | Localize | 390 | 0.68% | 5 |
| Jan 2026 | Weglot | 27.6K | 41.1% | 1 |
| Jan 2026 | Crowdin | 22.9K | 34.1% | 2 |
| Jan 2026 | Lokalise | 12.6K | 18.7% | 3 |
| Jan 2026 | Phrase | 3.8K | 5.6% | 4 |
| Jan 2026 | Localize | 390 | 0.58% | 5 |
| Feb 2026 | Weglot | 27.5K | 43.3% | 1 |
| Feb 2026 | Crowdin | 18.8K | 29.6% | 2 |
| Feb 2026 | Lokalise | 12.6K | 19.9% | 3 |
| Feb 2026 | Phrase | 4.2K | 6.6% | 4 |
| Feb 2026 | Localize | 390 | 0.61% | 5 |
| Mar 2026 | Weglot | 27.5K | 41.4% | 1 |
| Mar 2026 | Crowdin | 18.8K | 28.3% | 2 |
| Mar 2026 | Lokalise | 15.3K | 23% | 3 |
| Mar 2026 | Phrase | 4.3K | 6.5% | 4 |
| Mar 2026 | Localize | 480 | 0.72% | 5 |
| Apr 2026 | Weglot | 27.5K | 43.6% | 1 |
| Apr 2026 | Crowdin | 18.8K | 29.7% | 2 |
| Apr 2026 | Lokalise | 12.5K | 19.8% | 3 |
| Apr 2026 | Phrase | 4K | 6.3% | 4 |
| Apr 2026 | Localize | 390 | 0.62% | 5 |
| May 2026 | Weglot | 22.5K | 40.7% | 1 |
| May 2026 | Crowdin | 18.7K | 33.8% | 2 |
| May 2026 | Lokalise | 10.2K | 18.5% | 3 |
| May 2026 | Phrase | 3.6K | 6.6% | 4 |
| May 2026 | Localize | 260 | 0.47% | 5 |
| Jun 2026 | Weglot | 22.6K | 43.2% | 1 |
| Jun 2026 | Crowdin | 15.4K | 29.4% | 2 |
| Jun 2026 | Lokalise | 10.2K | 19.5% | 3 |
| Jun 2026 | Phrase | 3.9K | 7.4% | 4 |
| Jun 2026 | Localize | 260 | 0.5% | 5 |
| Jul 2026 | Weglot | 22.5K | 44.7% | 1 |
| Jul 2026 | Crowdin | 15.4K | 30.6% | 2 |
| Jul 2026 | Lokalise | 8.4K | 16.7% | 3 |
| Jul 2026 | Phrase | 3.8K | 7.5% | 4 |
| Jul 2026 | Localize | 260 | 0.52% | 5 |
| Aug 2026 | Weglot | 22.5K | 44.7% | 1 |
| Aug 2026 | Crowdin | 15.3K | 30.4% | 2 |
| Aug 2026 | Lokalise | 8.3K | 16.5% | 3 |
| Aug 2026 | Phrase | 4.1K | 8.1% | 4 |
| Aug 2026 | Localize | 210 | 0.42% | 5 |
| Sep 2026 | Crowdin | — | — | — |
| Sep 2026 | Localize | — | — | — |
| Sep 2026 | Lokalise | — | — | — |
| Sep 2026 | Phrase | — | — | — |
| Sep 2026 | Weglot | — | — | — |

## What is being compared

- **Crowdin**: Measured on the search terms “crowdin”, “crowdin app”, “crowdin com”, “crowdin platform”, “crowdin software” and “crowdin translation”, summed into one figure.
- **Localize**: Measured on the search terms “localize js” and “localizejs”, summed into one figure.
- **Lokalise**: Measured on the search terms “lokalise”, “lokalise ai”, “lokalise app”, “lokalise com” and “lokalise translation”, summed into one figure.
- **Phrase**: Measured on the search terms “phrase com”, “phrase localization”, “phrase localization platform”, “phrase strings”, “phrase tms” and “phrase translation”, summed into one figure.
- **Weglot**: Measured on the search terms “weglot” and “weglot translation”, summed into one figure.

- [Crowdin](/demand/global-en/brands/crowdin)
- [Localize](/demand/global-en/brands/localize)
- [Lokalise](/demand/global-en/brands/lokalise)
- [Phrase](/demand/global-en/brands/phrase)
- [Weglot](/demand/global-en/brands/weglot)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among website localization platforms worldwide?

In August 2026, Weglot was the most searched among website localization platforms worldwide, with an estimated 22.5K branded searches and 44.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Website localization platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/website-localization-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/website-localization-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.