---
title: "Website image optimization tools: Which brands are most popular in search?"
description: "Compare services and tools used to compress and optimize website images. Share of Search among TinyPNG, Imagify, ShortPixel, EWWW Image Optimizer and Kraken.io, the website image optimization tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/website-image-optimization-tools"
publisher: "Brandwave"
---

# Website image optimization tools: Which brands are most popular in search?

Compare services and tools used to compress and optimize website images. Share of Search among TinyPNG, Imagify, ShortPixel, EWWW Image Optimizer and Kraken.io, the website image optimization tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Website image optimization tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: TinyPNG, 97.5%

## Which brand is most popular in search among website image optimization tools worldwide?

- In August 2026, TinyPNG was the most searched among website image optimization tools worldwide, with an estimated 623K branded searches and 97.5% estimated Share of Search within this set.
- Imagify is in 2nd place, 96.4 percentage points behind at 1% Share of Search.
- Across the 11 months ending August 2026, TinyPNG’s estimated Share of Search among website image optimization tools worldwide increased from 87.2% to 97.5%.
- Across the 11 months ending August 2026, Imagify’s estimated Share of Search among website image optimization tools worldwide decreased from 3.4% to 1%.
- Across the 11 months ending August 2026, ShortPixel’s estimated Share of Search among website image optimization tools worldwide decreased from 8% to 0.98%.
- Across the 11 months ending August 2026, EWWW Image Optimizer’s estimated Share of Search among website image optimization tools worldwide decreased from 0.82% to 0.3%.
- Across the 11 months ending August 2026, TinyPNG’s estimated Share of Search among website image optimization tools worldwide peaked at 97.7% in July 2026 and was lowest at 87.2% in October 2025.
- Across the 11 months ending August 2026, Imagify’s estimated Share of Search among website image optimization tools worldwide peaked at 3.5% in November 2025 and was lowest at 0.99% in July 2026.
- Across the 11 months ending August 2026, ShortPixel’s estimated Share of Search among website image optimization tools worldwide peaked at 8.3% in February 2026 and was lowest at 0.96% in July 2026.
- Across the 11 months ending August 2026, Imagify rose from 3rd to 2nd among website image optimization tools worldwide.
- Across the 11 months ending August 2026, ShortPixel fell from 2nd to 3rd among website image optimization tools worldwide.
- Across the 11 months ending August 2026, Kraken.io held steady: its estimated Share of Search among website image optimization tools worldwide moved less than 0.5 percentage points.

## How did search popularity change for website image optimization tools worldwide in August 2026?

- Estimated monthly branded searches for TinyPNG worldwide rose 98.3% over 11 measured months, from 314K to 623K in August 2026.
- Estimated monthly branded searches for ShortPixel worldwide fell 78.3% over 11 measured months, from 28.9K to 6.3K in August 2026.
- Estimated monthly branded searches for Imagify worldwide fell 45.4% over 11 measured months, from 12.2K to 6.7K in August 2026.
- Estimated monthly branded searches for EWWW Image Optimizer worldwide fell 34.9% over 11 measured months, from 3K to 1.9K in August 2026.
- Estimated monthly branded searches for Kraken.io worldwide fell 32.5% over 11 measured months, from 2K to 1.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TinyPNG | 97.5% | 623K | -22.7% | TinyPNG |
| 2 | Imagify | 1% | 6.7K | -18.2% | Imagify |
| 3 | ShortPixel | 0.98% | 6.3K | -21.2% | ShortPixel |
| 4 | EWWW Image Optimizer | 0.3% | 1.9K | 0.0% | EWWW Image Optimizer |
| 5 | Kraken.io | 0.21% | 1.4K | +25.7% | Kraken.io |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TinyPNG | 314K | 87.2% | 1 |
| Oct 2025 | ShortPixel | 28.9K | 8% | 2 |
| Oct 2025 | Imagify | 12.2K | 3.4% | 3 |
| Oct 2025 | EWWW Image Optimizer | 3K | 0.82% | 4 |
| Oct 2025 | Kraken.io | 2K | 0.56% | 5 |
| Nov 2025 | TinyPNG | 317K | 91.4% | 1 |
| Nov 2025 | ShortPixel | 12.7K | 3.7% | 2 |
| Nov 2025 | Imagify | 12.2K | 3.5% | 3 |
| Nov 2025 | EWWW Image Optimizer | 3K | 0.85% | 4 |
| Nov 2025 | Kraken.io | 1.7K | 0.49% | 5 |
| Dec 2025 | TinyPNG | 331K | 92.1% | 1 |
| Dec 2025 | ShortPixel | 14.4K | 4% | 2 |
| Dec 2025 | Imagify | 10K | 2.8% | 3 |
| Dec 2025 | EWWW Image Optimizer | 2.4K | 0.68% | 4 |
| Dec 2025 | Kraken.io | 1.7K | 0.47% | 5 |
| Jan 2026 | TinyPNG | 321K | 91.4% | 1 |
| Jan 2026 | ShortPixel | 16.2K | 4.6% | 2 |
| Jan 2026 | Imagify | 10K | 2.9% | 3 |
| Jan 2026 | EWWW Image Optimizer | 2.4K | 0.69% | 4 |
| Jan 2026 | Kraken.io | 1.7K | 0.49% | 5 |
| Feb 2026 | TinyPNG | 331K | 87.8% | 1 |
| Feb 2026 | ShortPixel | 31.2K | 8.3% | 2 |
| Feb 2026 | Imagify | 10K | 2.7% | 3 |
| Feb 2026 | EWWW Image Optimizer | 2.9K | 0.78% | 4 |
| Feb 2026 | Kraken.io | 1.7K | 0.45% | 5 |
| Mar 2026 | TinyPNG | 475K | 90.8% | 1 |
| Mar 2026 | ShortPixel | 31.2K | 6% | 2 |
| Mar 2026 | Imagify | 12.2K | 2.3% | 3 |
| Mar 2026 | EWWW Image Optimizer | 2.9K | 0.56% | 4 |
| Mar 2026 | Kraken.io | 2K | 0.39% | 5 |
| Apr 2026 | TinyPNG | 370K | 94% | 1 |
| Apr 2026 | Imagify | 10K | 2.5% | 2 |
| Apr 2026 | ShortPixel | 9.5K | 2.4% | 3 |
| Apr 2026 | EWWW Image Optimizer | 2.4K | 0.62% | 4 |
| Apr 2026 | Kraken.io | 1.7K | 0.43% | 5 |
| May 2026 | TinyPNG | 383K | 94.6% | 1 |
| May 2026 | Imagify | 10K | 2.5% | 2 |
| May 2026 | ShortPixel | 8K | 2% | 3 |
| May 2026 | EWWW Image Optimizer | 2.4K | 0.6% | 4 |
| May 2026 | Kraken.io | 1.4K | 0.34% | 5 |
| Jun 2026 | TinyPNG | 511K | 96.4% | 1 |
| Jun 2026 | Imagify | 8.2K | 1.5% | 2 |
| Jun 2026 | ShortPixel | 7.8K | 1.5% | 3 |
| Jun 2026 | EWWW Image Optimizer | 1.9K | 0.36% | 4 |
| Jun 2026 | Kraken.io | 1.4K | 0.26% | 5 |
| Jul 2026 | TinyPNG | 805K | 97.7% | 1 |
| Jul 2026 | Imagify | 8.1K | 0.99% | 2 |
| Jul 2026 | ShortPixel | 7.9K | 0.96% | 3 |
| Jul 2026 | EWWW Image Optimizer | 1.9K | 0.23% | 4 |
| Jul 2026 | Kraken.io | 1.1K | 0.13% | 5 |
| Aug 2026 | TinyPNG | 623K | 97.5% | 1 |
| Aug 2026 | Imagify | 6.7K | 1% | 2 |
| Aug 2026 | ShortPixel | 6.3K | 0.98% | 3 |
| Aug 2026 | EWWW Image Optimizer | 1.9K | 0.3% | 4 |
| Aug 2026 | Kraken.io | 1.4K | 0.21% | 5 |
| Sep 2026 | EWWW Image Optimizer | — | — | — |
| Sep 2026 | Imagify | — | — | — |
| Sep 2026 | Kraken.io | — | — | — |
| Sep 2026 | ShortPixel | — | — | — |
| Sep 2026 | TinyPNG | — | — | — |

## What is being compared

- **EWWW Image Optimizer**: Measured on the search terms “ewww image optimizer” and “ewww io”, summed into one figure.
- **Imagify**: Measured on the search terms “imagify”, “imagify image optimizer” and “imagify io”, summed into one figure.
- **Kraken.io**: Measured on the search terms “kraken image optimizer”, “kraken io”, “kraken.io”, “kraken.io image compression” and “kraken.io image optimizer”, summed into one figure.
- **ShortPixel**: Measured on the search terms “shortpixel”, “shortpixel com”, “shortpixel image compression” and “shortpixel image optimizer”, summed into one figure.
- **TinyPNG**: Measured on the search terms “tinify”, “tiny png”, “tinypng”, “tinypng app”, “tinypng com”, “tinypng image compression”, “tinypng image optimizer”, “tinypng online” and “tinypng software”, summed into one figure.

- [EWWW Image Optimizer](/demand/global-en/brands/ewww-image-optimizer)
- [Imagify](/demand/global-en/brands/imagify)
- [Kraken.io](/demand/global-en/brands/kraken-io)
- [ShortPixel](/demand/global-en/brands/shortpixel)
- [TinyPNG](/demand/global-en/brands/tinypng)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among website image optimization tools worldwide?

In August 2026, TinyPNG was the most searched among website image optimization tools worldwide, with an estimated 623K branded searches and 97.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Website image optimization tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/website-image-optimization-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/website-image-optimization-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.