---
title: "Website feedback platforms: Which brands are most popular in search?"
description: "Compare the tools used to collect website feedback. Share of Search among Hotjar, BugHerd, Userback, Marker.io and Pastel, the website feedback platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/website-feedback-platforms"
publisher: "Brandwave"
---

# Website feedback platforms: Which brands are most popular in search?

Compare the tools used to collect website feedback. Share of Search among Hotjar, BugHerd, Userback, Marker.io and Pastel, the website feedback platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Website feedback platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hotjar, 85.8%

## Which brand is most popular in search among website feedback platforms worldwide?

- In August 2026, Hotjar was the most searched among website feedback platforms worldwide, with an estimated 52.4K branded searches and 85.8% estimated Share of Search within this set.
- BugHerd is in 2nd place, 77 percentage points behind at 8.8% Share of Search.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among website feedback platforms worldwide decreased from 93% to 85.8%.
- Across the 11 months ending August 2026, BugHerd’s estimated Share of Search among website feedback platforms worldwide increased from 4.5% to 8.8%.
- Across the 11 months ending August 2026, Userback’s estimated Share of Search among website feedback platforms worldwide increased from 1.6% to 3.1%.
- Across the 11 months ending August 2026, Marker.io’s estimated Share of Search among website feedback platforms worldwide increased from 0.88% to 2.1%.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among website feedback platforms worldwide peaked at 93% in October 2025 and was lowest at 84.1% in July 2026.
- Across the 11 months ending August 2026, BugHerd’s estimated Share of Search among website feedback platforms worldwide peaked at 10.6% in July 2026 and was lowest at 4.4% in November 2025.
- Across the 11 months ending August 2026, Userback’s estimated Share of Search among website feedback platforms worldwide peaked at 3.2% in March 2026 and was lowest at 1.6% in October 2025.
- Across the 11 months ending August 2026, Pastel held steady: its estimated Share of Search among website feedback platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hotjar vs BugHerd: compare search popularity](/demand/global-en/compare/bugherd-vs-hotjar): 85.8% against 8.8% Share of Search.
- [Hotjar vs Userback: compare search popularity](/demand/global-en/compare/hotjar-vs-userback): 85.8% against 3.1% Share of Search.
- [Hotjar vs Marker.io: compare search popularity](/demand/global-en/compare/hotjar-vs-marker-io): 85.8% against 2.1% Share of Search.
- [BugHerd vs Userback: compare search popularity](/demand/global-en/compare/bugherd-vs-userback): 8.8% against 3.1% Share of Search.
- [BugHerd vs Marker.io: compare search popularity](/demand/global-en/compare/bugherd-vs-marker-io): 8.8% against 2.1% Share of Search.
- [Userback vs Marker.io: compare search popularity](/demand/global-en/compare/marker-io-vs-userback): 3.1% against 2.1% Share of Search.

## How did search popularity change for website feedback platforms worldwide in August 2026?

- In August 2026, Hotjar gained estimated Share of Search among website feedback platforms worldwide, from 84.1% to 85.8%.
- In August 2026, BugHerd lost estimated Share of Search among website feedback platforms worldwide, from 10.6% to 8.8%.
- Estimated monthly branded searches for Pastel worldwide fell 54.5% over 11 measured months, from 110 to 50 in August 2026.
- Estimated monthly branded searches for Userback worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hotjar | 85.8% | 52.4K | 0.0% | Contentsquare |
| 2 | BugHerd | 8.8% | 5.4K | -18.2% | BugHerd |
| 3 | Userback | 3.1% | 1.9K | 0.0% | Userback |
| 4 | Marker.io | 2.1% | 1.3K | 0.0% | Marker.io |
| 5 | Pastel | 0.08% | 50 | -28.6% | Pastel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hotjar | 138K | 93% | 1 |
| Oct 2025 | BugHerd | 6.6K | 4.5% | 2 |
| Oct 2025 | Userback | 2.4K | 1.6% | 3 |
| Oct 2025 | Marker.io | 1.3K | 0.88% | 4 |
| Oct 2025 | Pastel | 110 | 0.07% | 5 |
| Nov 2025 | Hotjar | 113K | 92.5% | 1 |
| Nov 2025 | BugHerd | 5.4K | 4.4% | 2 |
| Nov 2025 | Userback | 2.4K | 2% | 3 |
| Nov 2025 | Marker.io | 1.3K | 1.1% | 4 |
| Nov 2025 | Pastel | 50 | 0.04% | 5 |
| Dec 2025 | Hotjar | 93.4K | 91.8% | 1 |
| Dec 2025 | BugHerd | 5.4K | 5.3% | 2 |
| Dec 2025 | Userback | 1.9K | 1.9% | 3 |
| Dec 2025 | Marker.io | 1K | 0.98% | 4 |
| Dec 2025 | Pastel | 70 | 0.07% | 5 |
| Jan 2026 | Hotjar | 114K | 91.6% | 1 |
| Jan 2026 | BugHerd | 6.6K | 5.3% | 2 |
| Jan 2026 | Userback | 2.4K | 1.9% | 3 |
| Jan 2026 | Marker.io | 1.3K | 1% | 4 |
| Jan 2026 | Pastel | 90 | 0.07% | 5 |
| Feb 2026 | Hotjar | 64.9K | 86.1% | 1 |
| Feb 2026 | BugHerd | 6.6K | 8.8% | 2 |
| Feb 2026 | Userback | 2.4K | 3.2% | 3 |
| Feb 2026 | Marker.io | 1.3K | 1.7% | 4 |
| Feb 2026 | Pastel | 140 | 0.19% | 5 |
| Mar 2026 | Hotjar | 64.9K | 86.2% | 1 |
| Mar 2026 | BugHerd | 6.6K | 8.8% | 2 |
| Mar 2026 | Userback | 2.4K | 3.2% | 3 |
| Mar 2026 | Marker.io | 1.3K | 1.7% | 4 |
| Mar 2026 | Pastel | 110 | 0.15% | 5 |
| Apr 2026 | Hotjar | 65.9K | 87% | 1 |
| Apr 2026 | BugHerd | 6.6K | 8.7% | 2 |
| Apr 2026 | Userback | 1.9K | 2.5% | 3 |
| Apr 2026 | Marker.io | 1.3K | 1.7% | 4 |
| Apr 2026 | Pastel | 70 | 0.09% | 5 |
| May 2026 | Hotjar | 56.1K | 85.4% | 1 |
| May 2026 | BugHerd | 6.6K | 10.1% | 2 |
| May 2026 | Userback | 1.9K | 2.9% | 3 |
| May 2026 | Marker.io | 1K | 1.5% | 4 |
| May 2026 | Pastel | 70 | 0.11% | 5 |
| Jun 2026 | Hotjar | 79.4K | 88.9% | 1 |
| Jun 2026 | BugHerd | 6.6K | 7.4% | 2 |
| Jun 2026 | Userback | 1.9K | 2.1% | 3 |
| Jun 2026 | Marker.io | 1.3K | 1.5% | 4 |
| Jun 2026 | Pastel | 70 | 0.08% | 5 |
| Jul 2026 | Hotjar | 52.4K | 84.1% | 1 |
| Jul 2026 | BugHerd | 6.6K | 10.6% | 2 |
| Jul 2026 | Userback | 1.9K | 3.1% | 3 |
| Jul 2026 | Marker.io | 1.3K | 2.1% | 4 |
| Jul 2026 | Pastel | 70 | 0.11% | 5 |
| Aug 2026 | Hotjar | 52.4K | 85.8% | 1 |
| Aug 2026 | BugHerd | 5.4K | 8.8% | 2 |
| Aug 2026 | Userback | 1.9K | 3.1% | 3 |
| Aug 2026 | Marker.io | 1.3K | 2.1% | 4 |
| Aug 2026 | Pastel | 50 | 0.08% | 5 |
| Sep 2026 | BugHerd | — | — | — |
| Sep 2026 | Hotjar | — | — | — |
| Sep 2026 | Marker.io | — | — | — |
| Sep 2026 | Pastel | — | — | — |
| Sep 2026 | Userback | — | — | — |

## What is being compared

- **BugHerd**: Measured on the search term “bugherd”.
- **Hotjar**: Measured on the search terms “hotjar” and “hotjar heatmap”, summed into one figure.
- **Marker.io**: Measured on the search term “marker io”.
- **Pastel**: Measured on the search term “pastel feedback”.
- **Userback**: Measured on the search term “userback”.

- [BugHerd](/demand/global-en/brands/bugherd)
- [Hotjar](/demand/global-en/brands/hotjar)
- [Marker.io](/demand/global-en/brands/marker-io)
- [Pastel](/demand/global-en/brands/pastel)
- [Userback](/demand/global-en/brands/userback)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among website feedback platforms worldwide?

In August 2026, Hotjar was the most searched among website feedback platforms worldwide, with an estimated 52.4K branded searches and 85.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Website feedback platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/website-feedback-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/website-feedback-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.