---
title: "Website builders: Which brands are most popular in search?"
description: "Compare the tools people build websites with. Share of Search among Shopify, Wix, WordPress, Squarespace and Webflow, the website builders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/website-builders"
publisher: "Brandwave"
---

# Website builders: Which brands are most popular in search?

Compare the tools people build websites with. Share of Search among Shopify, Wix, WordPress, Squarespace and Webflow, the website builders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Website builders
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Shopify, 45.7%

## Which brand is most popular in search among website builders worldwide?

- In August 2026, Shopify was the most searched among website builders worldwide, with an estimated 5.2M branded searches and 45.7% estimated Share of Search within this set.
- Wix is in 2nd place, 18 percentage points behind at 27.7% Share of Search.
- Across the 11 months ending August 2026, Shopify’s estimated Share of Search among website builders worldwide increased from 38.7% to 45.7%.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among website builders worldwide decreased from 28.4% to 27.7%.
- Across the 11 months ending August 2026, WordPress’ estimated Share of Search among website builders worldwide decreased from 17.9% to 12.3%.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders worldwide decreased from 3.5% to 2.8%.
- Across the 11 months ending August 2026, Shopify’s estimated Share of Search among website builders worldwide peaked at 45.7% in August 2026 and was lowest at 38.2% in March 2026.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among website builders worldwide peaked at 30.9% in May 2026 and was lowest at 26.3% in December 2025.
- Across the 11 months ending August 2026, WordPress’ estimated Share of Search among website builders worldwide peaked at 17.9% in October 2025 and was lowest at 11.8% in July 2026.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among website builders worldwide peaked at 13.7% in March 2026 and was lowest at 10% in November 2025.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders worldwide peaked at 4.4% in January 2026 and was lowest at 2.7% in July 2026.
- Across the 11 months ending August 2026, Squarespace held steady: its estimated Share of Search among website builders worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Shopify vs Wix: compare search popularity](/demand/global-en/compare/shopify-vs-wix): 45.7% against 27.7% Share of Search.
- [Shopify vs WordPress: compare search popularity](/demand/global-en/compare/shopify-vs-wordpress): 45.7% against 12.3% Share of Search.
- [Shopify vs Squarespace: compare search popularity](/demand/global-en/compare/shopify-vs-squarespace): 45.7% against 11.5% Share of Search.
- [Shopify vs Webflow: compare search popularity](/demand/global-en/compare/shopify-vs-webflow): 45.7% against 2.8% Share of Search.
- [Wix vs WordPress: compare search popularity](/demand/global-en/compare/wix-vs-wordpress): 27.7% against 12.3% Share of Search.
- [Wix vs Squarespace: compare search popularity](/demand/global-en/compare/squarespace-vs-wix): 27.7% against 11.5% Share of Search.
- [Wix vs Webflow: compare search popularity](/demand/global-en/compare/webflow-vs-wix): 27.7% against 2.8% Share of Search.
- [WordPress vs Squarespace: compare search popularity](/demand/global-en/compare/squarespace-vs-wordpress): 12.3% against 11.5% Share of Search.
- [WordPress vs Webflow: compare search popularity](/demand/global-en/compare/webflow-vs-wordpress): 12.3% against 2.8% Share of Search.
- [Squarespace vs Webflow: compare search popularity](/demand/global-en/compare/squarespace-vs-webflow): 11.5% against 2.8% Share of Search.

## How did search popularity change for website builders worldwide in August 2026?

- In August 2026, WordPress overtook Squarespace to rank 3rd among website builders worldwide, at 12.3%.
- In August 2026, Shopify gained estimated Share of Search among website builders worldwide, from 44.4% to 45.7%.
- In August 2026, Squarespace lost estimated Share of Search among website builders worldwide, from 13.7% to 11.5%.
- Estimated monthly branded searches for Webflow worldwide fell 33.1% over 11 measured months, from 467K to 312K in August 2026.
- Estimated monthly branded searches for Wix worldwide fell 17.7% over 11 measured months, from 3.8M to 3.1M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Shopify | 45.7% | 5.2M | -0.7% | Shopify |
| 2 | Wix | 27.7% | 3.1M | -2.5% | Wix |
| 3 | WordPress | 12.3% | 1.4M | +0.7% | WordPress |
| 4 | Squarespace | 11.5% | 1.3M | -19.3% | Squarespace |
| 5 | Webflow | 2.8% | 312K | -1.1% | Webflow |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shopify | 5.2M | 38.7% | 1 |
| Oct 2025 | Wix | 3.8M | 28.4% | 2 |
| Oct 2025 | WordPress | 2.4M | 17.9% | 3 |
| Oct 2025 | Squarespace | 1.5M | 11.5% | 4 |
| Oct 2025 | Webflow | 467K | 3.5% | 5 |
| Nov 2025 | Shopify | 5.1M | 40.9% | 1 |
| Nov 2025 | Wix | 3.8M | 29.8% | 2 |
| Nov 2025 | WordPress | 2M | 15.6% | 3 |
| Nov 2025 | Squarespace | 1.3M | 10% | 4 |
| Nov 2025 | Webflow | 467K | 3.7% | 5 |
| Dec 2025 | Shopify | 5.1M | 43% | 1 |
| Dec 2025 | Wix | 3.1M | 26.3% | 2 |
| Dec 2025 | WordPress | 2M | 16.4% | 3 |
| Dec 2025 | Squarespace | 1.2M | 10.4% | 4 |
| Dec 2025 | Webflow | 466K | 3.9% | 5 |
| Jan 2026 | Shopify | 5.2M | 39.4% | 1 |
| Jan 2026 | Wix | 3.8M | 29.2% | 2 |
| Jan 2026 | WordPress | 2M | 15.3% | 3 |
| Jan 2026 | Squarespace | 1.5M | 11.7% | 4 |
| Jan 2026 | Webflow | 571K | 4.4% | 5 |
| Feb 2026 | Shopify | 5.2M | 39.4% | 1 |
| Feb 2026 | Wix | 3.9M | 30.1% | 2 |
| Feb 2026 | WordPress | 2M | 15.2% | 3 |
| Feb 2026 | Squarespace | 1.5M | 11.8% | 4 |
| Feb 2026 | Webflow | 468K | 3.6% | 5 |
| Mar 2026 | Shopify | 5.2M | 38.2% | 1 |
| Mar 2026 | Wix | 4M | 29.8% | 2 |
| Mar 2026 | WordPress | 2M | 14.8% | 3 |
| Mar 2026 | Squarespace | 1.9M | 13.7% | 4 |
| Mar 2026 | Webflow | 472K | 3.5% | 5 |
| Apr 2026 | Shopify | 5.2M | 39.7% | 1 |
| Apr 2026 | Wix | 3.9M | 29.7% | 2 |
| Apr 2026 | WordPress | 2M | 15.3% | 3 |
| Apr 2026 | Squarespace | 1.5M | 11.8% | 4 |
| Apr 2026 | Webflow | 467K | 3.6% | 5 |
| May 2026 | Shopify | 5.2M | 40.9% | 1 |
| May 2026 | Wix | 3.9M | 30.9% | 2 |
| May 2026 | WordPress | 1.6M | 12.9% | 3 |
| May 2026 | Squarespace | 1.6M | 12.2% | 4 |
| May 2026 | Webflow | 385K | 3% | 5 |
| Jun 2026 | Shopify | 5.2M | 43.1% | 1 |
| Jun 2026 | Wix | 3.2M | 26.9% | 2 |
| Jun 2026 | WordPress | 1.6M | 13.7% | 3 |
| Jun 2026 | Squarespace | 1.6M | 13.2% | 4 |
| Jun 2026 | Webflow | 384K | 3.2% | 5 |
| Jul 2026 | Shopify | 5.2M | 44.4% | 1 |
| Jul 2026 | Wix | 3.2M | 27.4% | 2 |
| Jul 2026 | Squarespace | 1.6M | 13.7% | 3 |
| Jul 2026 | WordPress | 1.4M | 11.8% | 4 |
| Jul 2026 | Webflow | 316K | 2.7% | 5 |
| Aug 2026 | Shopify | 5.2M | 45.7% | 1 |
| Aug 2026 | Wix | 3.1M | 27.7% | 2 |
| Aug 2026 | WordPress | 1.4M | 12.3% | 3 |
| Aug 2026 | Squarespace | 1.3M | 11.5% | 4 |
| Aug 2026 | Webflow | 312K | 2.8% | 5 |
| Sep 2026 | Shopify | — | — | — |
| Sep 2026 | Squarespace | — | — | — |
| Sep 2026 | Webflow | — | — | — |
| Sep 2026 | Wix | — | — | — |
| Sep 2026 | WordPress | — | — | — |

## What is being compared

- **Shopify**: Measured on the search terms “pos for shopify”, “pos shopify”, “pos system shopify”, “shopify”, “shopify ecommerce”, “shopify online store”, “shopify pos”, “shopify pos app”, “shopify pos apps”, “shopify pos card reader”, “shopify pos charges”, “shopify pos devices”, “shopify pos fee”, “shopify pos fees”, “shopify pos for retail”, “shopify pos go”, “shopify pos hardware”, “shopify pos hub”, “shopify pos lite”, “shopify pos price”, “shopify pos pricing”, “shopify pos pro”, “shopify pos pro price”, “shopify pos pro pricing”, “shopify pos pro subscription”, “shopify pos rates”, “shopify pos retail”, “shopify pos scanner”, “shopify pos software”, “shopify pos system”, “shopify pos systems”, “shopify pos terminal”, “shopify store” and “shopify website builder”, summed into one figure.
- **Squarespace**: Measured on the search terms “squarespace”, “squarespace website” and “squarespace website builder”, summed into one figure.
- **Webflow**: Measured on the search terms “web flow”, “webflow”, “webflow cms” and “webflow website builder”, summed into one figure.
- **Wix**: Measured on the search terms “wix”, “wix studio”, “wix website” and “wix website builder”, summed into one figure.
- **WordPress**: Measured on the search terms “wordpress”, “wordpress cms”, “wordpress org”, “wordpress website builder” and “wordpress.com”, summed into one figure.

- [Shopify](/demand/global-en/brands/shopify)
- [Squarespace](/demand/global-en/brands/squarespace)
- [Webflow](/demand/global-en/brands/webflow)
- [Wix](/demand/global-en/brands/wix)
- [WordPress](/demand/global-en/brands/wordpress)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among website builders worldwide?

In August 2026, Shopify was the most searched among website builders worldwide, with an estimated 5.2M branded searches and 45.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Website builders: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/website-builders

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/website-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.