---
title: "Webcam light brands: Which brands are most popular in search?"
description: "Compare the webcam light brands people search for. Share of Search among Logitech, Elgato, Neewer, Aputure, Lume Cube and DigiPower, the webcam light brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/webcam-light-brands"
publisher: "Brandwave"
---

# Webcam light brands: Which brands are most popular in search?

Compare the webcam light brands people search for. Share of Search among Logitech, Elgato, Neewer, Aputure, Lume Cube and DigiPower, the webcam light brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Webcam light brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Logitech, 83.7%

## Which brand is most popular in search among webcam light brands worldwide?

- In August 2026, Logitech was the most searched among webcam light brands worldwide, with an estimated 1.7M branded searches and 83.7% estimated Share of Search within this set.
- Elgato is in 2nd place, 68.2 percentage points behind at 15.4% Share of Search.
- Across the 11 months ending August 2026, Logitech’s estimated Share of Search among webcam light brands worldwide peaked at 84% in December 2025 and was lowest at 80.9% in July 2026.
- Across the 11 months ending August 2026, Elgato’s estimated Share of Search among webcam light brands worldwide peaked at 18% in July 2026 and was lowest at 15% in February 2026.
- Across the 11 months ending August 2026, Neewer rose from 4th to 3rd among webcam light brands worldwide.
- Across the 11 months ending August 2026, Aputure fell from 3rd to 4th among webcam light brands worldwide.
- Across the 11 months ending August 2026, Logitech, Elgato, Lume Cube and DigiPower held steady: their estimated Share of Search among webcam light brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Logitech vs Elgato: compare search popularity](/demand/global-en/compare/elgato-vs-logitech): 83.7% against 15.4% Share of Search.

## How did search popularity change for webcam light brands worldwide in August 2026?

- In August 2026, Logitech gained estimated Share of Search among webcam light brands worldwide, from 80.9% to 83.7%.
- In August 2026, Elgato lost estimated Share of Search among webcam light brands worldwide, from 18% to 15.4%.
- Estimated monthly branded searches for Lume Cube worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
- Estimated monthly branded searches for Aputure worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
- Estimated monthly branded searches for DigiPower worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Logitech | 83.7% | 1.7M | +20.7% | Logitech |
| 2 | Elgato | 15.4% | 322K | 0.0% | Corsair |
| 3 | Neewer | 0.47% | 9.9K | 0.0% | Neewer |
| 4 | Aputure | 0.32% | 6.6K | 0.0% | Aputure |
| 5 | Lume Cube | 0.09% | 1.9K | +46.2% | Lume Cube |
| 6 | DigiPower | 0.03% | 590 | 0.0% | DigiPower |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Logitech | 2.2M | 83.8% | 1 |
| Oct 2025 | Elgato | 398K | 15.3% | 2 |
| Oct 2025 | Aputure | 9.9K | 0.38% | 3 |
| Oct 2025 | Neewer | 9.9K | 0.38% | 4 |
| Oct 2025 | Lume Cube | 1.6K | 0.06% | 5 |
| Oct 2025 | DigiPower | 880 | 0.03% | 6 |
| Nov 2025 | Logitech | 2.2M | 83.9% | 1 |
| Nov 2025 | Elgato | 397K | 15.1% | 2 |
| Nov 2025 | Neewer | 12.1K | 0.46% | 3 |
| Nov 2025 | Aputure | 9.9K | 0.38% | 4 |
| Nov 2025 | Lume Cube | 1.9K | 0.07% | 5 |
| Nov 2025 | DigiPower | 880 | 0.03% | 6 |
| Dec 2025 | Logitech | 2.2M | 84% | 1 |
| Dec 2025 | Elgato | 397K | 15.1% | 2 |
| Dec 2025 | Neewer | 12.1K | 0.46% | 3 |
| Dec 2025 | Aputure | 8.1K | 0.31% | 4 |
| Dec 2025 | Lume Cube | 1.9K | 0.07% | 5 |
| Dec 2025 | DigiPower | 480 | 0.02% | 6 |
| Jan 2026 | Logitech | 2.2M | 83.9% | 1 |
| Jan 2026 | Elgato | 398K | 15.2% | 2 |
| Jan 2026 | Neewer | 12.1K | 0.46% | 3 |
| Jan 2026 | Aputure | 8.1K | 0.31% | 4 |
| Jan 2026 | Lume Cube | 1.6K | 0.06% | 5 |
| Jan 2026 | DigiPower | 590 | 0.02% | 6 |
| Feb 2026 | Logitech | 1.8M | 84% | 1 |
| Feb 2026 | Elgato | 326K | 15% | 2 |
| Feb 2026 | Neewer | 12.1K | 0.56% | 3 |
| Feb 2026 | Aputure | 8.1K | 0.37% | 4 |
| Feb 2026 | Lume Cube | 1.6K | 0.07% | 5 |
| Feb 2026 | DigiPower | 480 | 0.02% | 6 |
| Mar 2026 | Logitech | 1.8M | 81.4% | 1 |
| Mar 2026 | Elgato | 395K | 17.6% | 2 |
| Mar 2026 | Neewer | 12.1K | 0.54% | 3 |
| Mar 2026 | Aputure | 8.1K | 0.36% | 4 |
| Mar 2026 | Lume Cube | 1.6K | 0.07% | 5 |
| Mar 2026 | DigiPower | 590 | 0.03% | 6 |
| Apr 2026 | Logitech | 1.8M | 83.7% | 1 |
| Apr 2026 | Elgato | 323K | 15.2% | 2 |
| Apr 2026 | Neewer | 12.1K | 0.57% | 3 |
| Apr 2026 | Aputure | 8.1K | 0.38% | 4 |
| Apr 2026 | Lume Cube | 1.6K | 0.08% | 5 |
| Apr 2026 | DigiPower | 590 | 0.03% | 6 |
| May 2026 | Logitech | 1.8M | 81.1% | 1 |
| May 2026 | Elgato | 389K | 17.9% | 2 |
| May 2026 | Neewer | 12.1K | 0.56% | 3 |
| May 2026 | Aputure | 6.6K | 0.3% | 4 |
| May 2026 | DigiPower | 1.9K | 0.09% | 5 |
| May 2026 | Lume Cube | 1.6K | 0.07% | 6 |
| Jun 2026 | Logitech | 1.7M | 83.7% | 1 |
| Jun 2026 | Elgato | 320K | 15.4% | 2 |
| Jun 2026 | Neewer | 9.9K | 0.48% | 3 |
| Jun 2026 | Aputure | 6.6K | 0.32% | 4 |
| Jun 2026 | Lume Cube | 1.3K | 0.06% | 5 |
| Jun 2026 | DigiPower | 720 | 0.03% | 6 |
| Jul 2026 | Logitech | 1.4M | 80.9% | 1 |
| Jul 2026 | Elgato | 322K | 18% | 2 |
| Jul 2026 | Neewer | 9.9K | 0.55% | 3 |
| Jul 2026 | Aputure | 6.6K | 0.37% | 4 |
| Jul 2026 | Lume Cube | 1.3K | 0.07% | 5 |
| Jul 2026 | DigiPower | 590 | 0.03% | 6 |
| Aug 2026 | Logitech | 1.7M | 83.7% | 1 |
| Aug 2026 | Elgato | 322K | 15.4% | 2 |
| Aug 2026 | Neewer | 9.9K | 0.47% | 3 |
| Aug 2026 | Aputure | 6.6K | 0.32% | 4 |
| Aug 2026 | Lume Cube | 1.9K | 0.09% | 5 |
| Aug 2026 | DigiPower | 590 | 0.03% | 6 |
| Sep 2026 | Aputure | — | — | — |
| Sep 2026 | DigiPower | — | — | — |
| Sep 2026 | Elgato | — | — | — |
| Sep 2026 | Logitech | — | — | — |
| Sep 2026 | Lume Cube | — | — | — |
| Sep 2026 | Neewer | — | — | — |

## What is being compared

- **Aputure**: Measured on the search term “aputure light”.
- **DigiPower**: Measured on the search term “digi power”.
- **Elgato**: Measured on the search terms “elgato”, “elgato com”, “elgato facecam”, “elgato game capture”, “elgato webcam” and “webcam elgato”, summed into one figure.
- **Logitech**: Measured on the search terms “gaming mouse logitech”, “logitech”, “logitech brio”, “logitech com”, “logitech g pro”, “logitech gaming mouse”, “logitech webcam” and “webcam logitech”, summed into one figure.
- **Lume Cube**: Measured on the search term “lume cube light”.
- **Neewer**: Measured on the search term “neewer light”.

- [Aputure](/demand/global-en/brands/aputure)
- [DigiPower](/demand/global-en/brands/digipower)
- [Elgato](/demand/global-en/brands/elgato)
- [Logitech](/demand/global-en/brands/logitech)
- [Lume Cube](/demand/global-en/brands/lume-cube)
- [Neewer](/demand/global-en/brands/neewer)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among webcam light brands worldwide?

In August 2026, Logitech was the most searched among webcam light brands worldwide, with an estimated 1.7M branded searches and 83.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Webcam light brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/webcam-light-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/webcam-light-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.