---
title: "Webcam brands: Which brands are most popular in search?"
description: "Compare brands that offer cameras for video calls and streaming. Share of Search among Insta360, Logitech, Razer, Elgato and OBSBOT, the webcam brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/webcam-brands"
publisher: "Brandwave"
---

# Webcam brands: Which brands are most popular in search?

Compare brands that offer cameras for video calls and streaming. Share of Search among Insta360, Logitech, Razer, Elgato and OBSBOT, the webcam brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Webcam brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Insta360, 40.9%

## Which brand is most popular in search among webcam brands worldwide?

- In August 2026, Insta360 was the most searched among webcam brands worldwide, with an estimated 2.1M branded searches and 40.9% estimated Share of Search within this set.
- Logitech is in 2nd place, 6.6 percentage points behind at 34.3% Share of Search.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among webcam brands worldwide increased from 33% to 40.9%.
- Across the 11 months ending August 2026, Logitech’s estimated Share of Search among webcam brands worldwide decreased from 39.9% to 34.3%.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among webcam brands worldwide decreased from 19.2% to 17.4%.
- Across the 11 months ending August 2026, Elgato’s estimated Share of Search among webcam brands worldwide decreased from 7.2% to 6.3%.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among webcam brands worldwide peaked at 43.8% in July 2026 and was lowest at 31.7% in January 2026.
- Across the 11 months ending August 2026, Logitech’s estimated Share of Search among webcam brands worldwide peaked at 39.9% in October 2025 and was lowest at 30.4% in July 2026.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among webcam brands worldwide peaked at 22.2% in January 2026 and was lowest at 16.7% in May 2026.
- Across the 11 months ending August 2026, Elgato’s estimated Share of Search among webcam brands worldwide peaked at 7.6% in March 2026 and was lowest at 6.2% in June 2026.
- Across the 11 months ending August 2026, Insta360 rose from 2nd to 1st among webcam brands worldwide.
- Across the 11 months ending August 2026, Logitech fell from 1st to 2nd among webcam brands worldwide.
- Across the 11 months ending August 2026, OBSBOT held steady: its estimated Share of Search among webcam brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Insta360 vs Logitech: compare search popularity](/demand/global-en/compare/insta360-vs-logitech): 40.9% against 34.3% Share of Search.
- [Insta360 vs Razer: compare search popularity](/demand/global-en/compare/insta360-vs-razer): 40.9% against 17.4% Share of Search.
- [Insta360 vs Elgato: compare search popularity](/demand/global-en/compare/elgato-vs-insta360): 40.9% against 6.3% Share of Search.
- [Logitech vs Razer: compare search popularity](/demand/global-en/compare/logitech-vs-razer): 34.3% against 17.4% Share of Search.
- [Logitech vs Elgato: compare search popularity](/demand/global-en/compare/elgato-vs-logitech): 34.3% against 6.3% Share of Search.
- [Razer vs Elgato: compare search popularity](/demand/global-en/compare/elgato-vs-razer): 17.4% against 6.3% Share of Search.

## How did search popularity change for webcam brands worldwide in August 2026?

- In August 2026, Logitech gained estimated Share of Search among webcam brands worldwide, from 30.4% to 34.3%.
- In August 2026, Insta360 lost estimated Share of Search among webcam brands worldwide, from 43.8% to 40.9%.
- In August 2026, Razer lost estimated Share of Search among webcam brands worldwide, from 18.2% to 17.4%.
- Estimated monthly branded searches for OBSBOT worldwide rose 42.8% over 11 measured months, from 38.7K to 55.3K in August 2026.
- Estimated monthly branded searches for Elgato worldwide fell 18.9% over 11 measured months, from 392K to 318K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Insta360 | 40.9% | 2.1M | 0.0% | Insta360 |
| 2 | Logitech | 34.3% | 1.7M | +20.7% | Logitech |
| 3 | Razer | 17.4% | 885K | +2.4% | Razer |
| 4 | Elgato | 6.3% | 318K | 0.0% | Corsair |
| 5 | OBSBOT | 1.1% | 55.3K | +21.2% | OBSBOT |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Logitech | 2.2M | 39.9% | 1 |
| Oct 2025 | Insta360 | 1.8M | 33% | 2 |
| Oct 2025 | Razer | 1M | 19.2% | 3 |
| Oct 2025 | Elgato | 392K | 7.2% | 4 |
| Oct 2025 | OBSBOT | 38.7K | 0.71% | 5 |
| Nov 2025 | Insta360 | 2.2M | 36% | 1 |
| Nov 2025 | Logitech | 2.2M | 36% | 2 |
| Nov 2025 | Razer | 1.3M | 20.8% | 3 |
| Nov 2025 | Elgato | 392K | 6.4% | 4 |
| Nov 2025 | OBSBOT | 46.8K | 0.77% | 5 |
| Dec 2025 | Logitech | 2.2M | 36.5% | 1 |
| Dec 2025 | Insta360 | 2.1M | 35.5% | 2 |
| Dec 2025 | Razer | 1.3M | 20.9% | 3 |
| Dec 2025 | Elgato | 393K | 6.5% | 4 |
| Dec 2025 | OBSBOT | 38.2K | 0.63% | 5 |
| Jan 2026 | Logitech | 2.2M | 38.4% | 1 |
| Jan 2026 | Insta360 | 1.8M | 31.7% | 2 |
| Jan 2026 | Razer | 1.3M | 22.2% | 3 |
| Jan 2026 | Elgato | 393K | 6.9% | 4 |
| Jan 2026 | OBSBOT | 46.6K | 0.81% | 5 |
| Feb 2026 | Logitech | 1.8M | 36.6% | 1 |
| Feb 2026 | Insta360 | 1.8M | 35.2% | 2 |
| Feb 2026 | Razer | 1M | 20.9% | 3 |
| Feb 2026 | Elgato | 322K | 6.5% | 4 |
| Feb 2026 | OBSBOT | 46.6K | 0.93% | 5 |
| Mar 2026 | Logitech | 1.8M | 35.8% | 1 |
| Mar 2026 | Insta360 | 1.8M | 35.3% | 2 |
| Mar 2026 | Razer | 1M | 20.4% | 3 |
| Mar 2026 | Elgato | 389K | 7.6% | 4 |
| Mar 2026 | OBSBOT | 46.8K | 0.92% | 5 |
| Apr 2026 | Insta360 | 1.8M | 37.5% | 1 |
| Apr 2026 | Logitech | 1.8M | 37% | 2 |
| Apr 2026 | Razer | 866K | 18.1% | 3 |
| Apr 2026 | Elgato | 318K | 6.6% | 4 |
| Apr 2026 | OBSBOT | 38.2K | 0.8% | 5 |
| May 2026 | Insta360 | 2.1M | 41.1% | 1 |
| May 2026 | Logitech | 1.8M | 34% | 2 |
| May 2026 | Razer | 867K | 16.7% | 3 |
| May 2026 | Elgato | 385K | 7.4% | 4 |
| May 2026 | OBSBOT | 38.2K | 0.74% | 5 |
| Jun 2026 | Insta360 | 2.1M | 42% | 1 |
| Jun 2026 | Logitech | 1.7M | 34.2% | 2 |
| Jun 2026 | Razer | 851K | 16.8% | 3 |
| Jun 2026 | Elgato | 316K | 6.2% | 4 |
| Jun 2026 | OBSBOT | 37.6K | 0.74% | 5 |
| Jul 2026 | Insta360 | 2.1M | 43.8% | 1 |
| Jul 2026 | Logitech | 1.4M | 30.4% | 2 |
| Jul 2026 | Razer | 864K | 18.2% | 3 |
| Jul 2026 | Elgato | 318K | 6.7% | 4 |
| Jul 2026 | OBSBOT | 45.6K | 0.96% | 5 |
| Aug 2026 | Insta360 | 2.1M | 40.9% | 1 |
| Aug 2026 | Logitech | 1.7M | 34.3% | 2 |
| Aug 2026 | Razer | 885K | 17.4% | 3 |
| Aug 2026 | Elgato | 318K | 6.3% | 4 |
| Aug 2026 | OBSBOT | 55.3K | 1.1% | 5 |
| Sep 2026 | Elgato | — | — | — |
| Sep 2026 | Insta360 | — | — | — |
| Sep 2026 | Logitech | — | — | — |
| Sep 2026 | OBSBOT | — | — | — |
| Sep 2026 | Razer | — | — | — |

## What is being compared

- **Elgato**: Measured on the search terms “elgato”, “elgato com”, “elgato facecam”, “elgato webcam” and “webcam elgato”, summed into one figure.
- **Insta360**: Measured on the search terms “action camera insta360”, “insta360”, “insta360 ace pro”, “insta360 action camera”, “insta360 com”, “insta360 link”, “insta360 webcam”, “insta360 x5” and “webcam insta360”, summed into one figure.
- **Logitech**: Measured on the search terms “gaming mouse logitech”, “logitech”, “logitech brio”, “logitech com”, “logitech g pro”, “logitech gaming mouse”, “logitech webcam” and “webcam logitech”, summed into one figure.
- **OBSBOT**: Measured on the search terms “obsbot”, “obsbot com”, “obsbot tiny”, “obsbot webcam” and “webcam obsbot”, summed into one figure.
- **Razer**: Measured on the search terms “gaming mouse razer”, “razer”, “razer com”, “razer deathadder”, “razer gaming mouse”, “razer kiyo”, “razer mouse”, “razer webcam” and “webcam razer”, summed into one figure.

- [Elgato](/demand/global-en/brands/elgato)
- [Insta360](/demand/global-en/brands/insta360)
- [Logitech](/demand/global-en/brands/logitech)
- [OBSBOT](/demand/global-en/brands/obsbot)
- [Razer](/demand/global-en/brands/razer)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among webcam brands worldwide?

In August 2026, Insta360 was the most searched among webcam brands worldwide, with an estimated 2.1M branded searches and 40.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Webcam brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/webcam-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/webcam-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.