--- title: "Web traffic intelligence platforms: Which brands are most popular in search?" description: "Compare the platforms that estimate website traffic. Share of Search among Semrush, Ahrefs, Similarweb, SpyFu and Comscore, the web traffic intelligence platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/web-traffic-intelligence-platforms" publisher: "Brandwave" --- # Web traffic intelligence platforms: Which brands are most popular in search? Compare the platforms that estimate website traffic. Share of Search among Semrush, Ahrefs, Similarweb, SpyFu and Comscore, the web traffic intelligence platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Web traffic intelligence platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Semrush, 51.9% ## Which brand is most popular in search among web traffic intelligence platforms worldwide? - In August 2026, Semrush was the most searched among web traffic intelligence platforms worldwide, with an estimated 736K branded searches and 51.9% estimated Share of Search within this set. - Ahrefs is in 2nd place, 24.2 percentage points behind at 27.7% Share of Search. - Across the 11 months ending August 2026, Semrush’s estimated Share of Search among web traffic intelligence platforms worldwide increased from 47.6% to 51.9%. - Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among web traffic intelligence platforms worldwide decreased from 28.5% to 27.7%. - Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among web traffic intelligence platforms worldwide decreased from 21% to 17.8%. - Across the 11 months ending August 2026, Semrush’s estimated Share of Search among web traffic intelligence platforms worldwide peaked at 61.3% in March 2026 and was lowest at 45.2% in January 2026. - Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among web traffic intelligence platforms worldwide peaked at 31.5% in July 2026 and was lowest at 18.2% in March 2026. - Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among web traffic intelligence platforms worldwide peaked at 24.3% in January 2026 and was lowest at 17.8% in August 2026. - Across the 11 months ending August 2026, SpyFu and Comscore held steady: their estimated Share of Search among web traffic intelligence platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Semrush vs Ahrefs: compare search popularity](/demand/global-en/compare/ahrefs-vs-semrush): 51.9% against 27.7% Share of Search. - [Semrush vs Similarweb: compare search popularity](/demand/global-en/compare/semrush-vs-similarweb): 51.9% against 17.8% Share of Search. - [Ahrefs vs Similarweb: compare search popularity](/demand/global-en/compare/ahrefs-vs-similarweb): 27.7% against 17.8% Share of Search. ## How did search popularity change for web traffic intelligence platforms worldwide in August 2026? - In August 2026, Semrush gained estimated Share of Search among web traffic intelligence platforms worldwide, from 45.3% to 51.9%. - In August 2026, Ahrefs lost estimated Share of Search among web traffic intelligence platforms worldwide, from 31.5% to 27.7%. - In August 2026, Similarweb lost estimated Share of Search among web traffic intelligence platforms worldwide, from 20.8% to 17.8%. - Estimated monthly branded searches for SpyFu worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026. - Estimated monthly branded searches for Comscore worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Semrush | 51.9% | 736K | +0.5% | Semrush | | 2 | Ahrefs | 27.7% | 393K | -22.7% | Ahrefs | | 3 | Similarweb | 17.8% | 253K | -24.7% | Similarweb | | 4 | SpyFu | 1.6% | 22.2K | -18.1% | SpyFu | | 5 | Comscore | 1% | 14.8K | +22.1% | Comscore | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Semrush | 841K | 47.6% | 1 | | Oct 2025 | Ahrefs | 505K | 28.5% | 2 | | Oct 2025 | Similarweb | 371K | 21% | 3 | | Oct 2025 | SpyFu | 33.1K | 1.9% | 4 | | Oct 2025 | Comscore | 18.1K | 1% | 5 | | Nov 2025 | Semrush | 849K | 50.6% | 1 | | Nov 2025 | Ahrefs | 414K | 24.7% | 2 | | Nov 2025 | Similarweb | 372K | 22.2% | 3 | | Nov 2025 | SpyFu | 27.1K | 1.6% | 4 | | Nov 2025 | Comscore | 14.8K | 0.89% | 5 | | Dec 2025 | Semrush | 695K | 52.7% | 1 | | Dec 2025 | Similarweb | 305K | 23.1% | 2 | | Dec 2025 | Ahrefs | 284K | 21.5% | 3 | | Dec 2025 | SpyFu | 22.2K | 1.7% | 4 | | Dec 2025 | Comscore | 12.2K | 0.92% | 5 | | Jan 2026 | Semrush | 691K | 45.2% | 1 | | Jan 2026 | Ahrefs | 422K | 27.6% | 2 | | Jan 2026 | Similarweb | 371K | 24.3% | 3 | | Jan 2026 | SpyFu | 27.1K | 1.8% | 4 | | Jan 2026 | Comscore | 18.2K | 1.2% | 5 | | Feb 2026 | Semrush | 697K | 47.5% | 1 | | Feb 2026 | Ahrefs | 422K | 28.8% | 2 | | Feb 2026 | Similarweb | 306K | 20.9% | 3 | | Feb 2026 | SpyFu | 27.1K | 1.8% | 4 | | Feb 2026 | Comscore | 14.8K | 1% | 5 | | Mar 2026 | Semrush | 1.5M | 61.3% | 1 | | Mar 2026 | Similarweb | 456K | 18.6% | 2 | | Mar 2026 | Ahrefs | 447K | 18.2% | 3 | | Mar 2026 | SpyFu | 27.1K | 1.1% | 4 | | Mar 2026 | Comscore | 18.2K | 0.74% | 5 | | Apr 2026 | Semrush | 915K | 50.5% | 1 | | Apr 2026 | Ahrefs | 485K | 26.7% | 2 | | Apr 2026 | Similarweb | 372K | 20.5% | 3 | | Apr 2026 | SpyFu | 27.1K | 1.5% | 4 | | Apr 2026 | Comscore | 14.9K | 0.82% | 5 | | May 2026 | Semrush | 731K | 46.8% | 1 | | May 2026 | Ahrefs | 482K | 30.9% | 2 | | May 2026 | Similarweb | 306K | 19.6% | 3 | | May 2026 | SpyFu | 27.1K | 1.7% | 4 | | May 2026 | Comscore | 14.9K | 0.95% | 5 | | Jun 2026 | Semrush | 769K | 50.4% | 1 | | Jun 2026 | Ahrefs | 414K | 27.1% | 2 | | Jun 2026 | Similarweb | 305K | 20% | 3 | | Jun 2026 | SpyFu | 22.2K | 1.5% | 4 | | Jun 2026 | Comscore | 14.8K | 0.97% | 5 | | Jul 2026 | Semrush | 732K | 45.3% | 1 | | Jul 2026 | Ahrefs | 509K | 31.5% | 2 | | Jul 2026 | Similarweb | 337K | 20.8% | 3 | | Jul 2026 | SpyFu | 27.1K | 1.7% | 4 | | Jul 2026 | Comscore | 12.2K | 0.75% | 5 | | Aug 2026 | Semrush | 736K | 51.9% | 1 | | Aug 2026 | Ahrefs | 393K | 27.7% | 2 | | Aug 2026 | Similarweb | 253K | 17.8% | 3 | | Aug 2026 | SpyFu | 22.2K | 1.6% | 4 | | Aug 2026 | Comscore | 14.8K | 1% | 5 | | Sep 2026 | Ahrefs | — | — | — | | Sep 2026 | Comscore | — | — | — | | Sep 2026 | Semrush | — | — | — | | Sep 2026 | Similarweb | — | — | — | | Sep 2026 | SpyFu | — | — | — | ## What is being compared - **Ahrefs**: Measured on the search terms “ahrefs”, “ahrefs backlink checker” and “ahrefs seo tools”, summed into one figure. - **Comscore**: Measured on the search terms “comscore”, “comscore campaign ratings” and “comscore.com”, summed into one figure. - **Semrush**: Measured on the search terms “semrush”, “semrush keyword research tool” and “semrush seo tool”, summed into one figure. - **Similarweb**: Measured on the search terms “similarweb”, “similarweb competitive intelligence”, “similarweb digital intelligence”, “similarweb traffic checker” and “similarweb.com”, summed into one figure. - **SpyFu**: Measured on the search term “spyfu”. - [Ahrefs](/demand/global-en/brands/ahrefs) - [Comscore](/demand/global-en/brands/comscore) - [Semrush](/demand/global-en/brands/semrush) - [Similarweb](/demand/global-en/brands/similarweb) - [SpyFu](/demand/global-en/brands/spyfu) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among web traffic intelligence platforms worldwide? In August 2026, Semrush was the most searched among web traffic intelligence platforms worldwide, with an estimated 736K branded searches and 51.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Web traffic intelligence platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/web-traffic-intelligence-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/web-traffic-intelligence-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.