---
title: "Web font services: Which brands are most popular in search?"
description: "Compare the services websites load fonts from. Share of Search among Google Fonts, Adobe Fonts, Font Squirrel, MyFonts and Fontshare, the web font services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/web-font-services"
publisher: "Brandwave"
---

# Web font services: Which brands are most popular in search?

Compare the services websites load fonts from. Share of Search among Google Fonts, Adobe Fonts, Font Squirrel, MyFonts and Fontshare, the web font services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Web font services
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google Fonts, 64.3%

## Which brand is most popular in search among web font services worldwide?

- In August 2026, Google Fonts was the most searched among web font services worldwide, with an estimated 1.5M branded searches and 64.3% estimated Share of Search within this set.
- Adobe Fonts is in 2nd place, 35.5 percentage points behind at 28.8% Share of Search.
- Across the 11 months ending August 2026, Google Fonts’ estimated Share of Search among web font services worldwide increased from 59% to 64.3%.
- Across the 11 months ending August 2026, Adobe Fonts’ estimated Share of Search among web font services worldwide decreased from 32.2% to 28.8%.
- Across the 11 months ending August 2026, Font Squirrel’s estimated Share of Search among web font services worldwide decreased from 4.8% to 2.8%.
- Across the 11 months ending August 2026, Google Fonts’ estimated Share of Search among web font services worldwide peaked at 68.3% in June 2026 and was lowest at 59% in October 2025.
- Across the 11 months ending August 2026, Adobe Fonts’ estimated Share of Search among web font services worldwide peaked at 33.3% in May 2026 and was lowest at 24.9% in December 2025.
- Across the 11 months ending August 2026, Font Squirrel’s estimated Share of Search among web font services worldwide peaked at 4.8% in October 2025 and was lowest at 2.7% in May 2026.
- Across the 11 months ending August 2026, MyFonts’ estimated Share of Search among web font services worldwide peaked at 3.1% in November 2025 and was lowest at 2% in May 2026.
- Across the 11 months ending August 2026, MyFonts and Fontshare held steady: their estimated Share of Search among web font services worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google Fonts vs Adobe Fonts: compare search popularity](/demand/global-en/compare/adobe-fonts-vs-google-fonts): 64.3% against 28.8% Share of Search.
- [Google Fonts vs Font Squirrel: compare search popularity](/demand/global-en/compare/font-squirrel-vs-google-fonts): 64.3% against 2.8% Share of Search.
- [Google Fonts vs MyFonts: compare search popularity](/demand/global-en/compare/google-fonts-vs-myfonts): 64.3% against 2.6% Share of Search.
- [Adobe Fonts vs Font Squirrel: compare search popularity](/demand/global-en/compare/adobe-fonts-vs-font-squirrel): 28.8% against 2.8% Share of Search.
- [Adobe Fonts vs MyFonts: compare search popularity](/demand/global-en/compare/adobe-fonts-vs-myfonts): 28.8% against 2.6% Share of Search.
- [Font Squirrel vs MyFonts: compare search popularity](/demand/global-en/compare/font-squirrel-vs-myfonts): 2.8% against 2.6% Share of Search.

## How did search popularity change for web font services worldwide in August 2026?

- In August 2026, Adobe Fonts gained estimated Share of Search among web font services worldwide, from 25.1% to 28.8%.
- In August 2026, Google Fonts lost estimated Share of Search among web font services worldwide, from 68.3% to 64.3%.
- Estimated monthly branded searches for Font Squirrel worldwide fell 55.3% over 11 measured months, from 148K to 66.2K in August 2026.
- Estimated monthly branded searches for MyFonts worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Fonts | 64.3% | 1.5M | -18.0% | Google Fonts |
| 2 | Adobe Fonts | 28.8% | 673K | 0.0% | Adobe Fonts |
| 3 | Font Squirrel | 2.8% | 66.2K | -18.3% | Font Squirrel |
| 4 | MyFonts | 2.6% | 60.5K | 0.0% | MyFonts |
| 5 | Fontshare | 1.4% | 33.1K | 0.0% | Fontshare |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Fonts | 1.8M | 59% | 1 |
| Oct 2025 | Adobe Fonts | 1M | 32.2% | 2 |
| Oct 2025 | Font Squirrel | 148K | 4.8% | 3 |
| Oct 2025 | MyFonts | 90.5K | 2.9% | 4 |
| Oct 2025 | Fontshare | 33.1K | 1.1% | 5 |
| Nov 2025 | Google Fonts | 1.8M | 63.2% | 1 |
| Nov 2025 | Adobe Fonts | 823K | 28.4% | 2 |
| Nov 2025 | Font Squirrel | 121K | 4.2% | 3 |
| Nov 2025 | MyFonts | 90.5K | 3.1% | 4 |
| Nov 2025 | Fontshare | 33.1K | 1.1% | 5 |
| Dec 2025 | Google Fonts | 1.8M | 67.7% | 1 |
| Dec 2025 | Adobe Fonts | 673K | 24.9% | 2 |
| Dec 2025 | Font Squirrel | 99K | 3.7% | 3 |
| Dec 2025 | MyFonts | 74K | 2.7% | 4 |
| Dec 2025 | Fontshare | 27.1K | 1% | 5 |
| Jan 2026 | Google Fonts | 1.8M | 63.5% | 1 |
| Jan 2026 | Adobe Fonts | 823K | 28.6% | 2 |
| Jan 2026 | Font Squirrel | 121K | 4.2% | 3 |
| Jan 2026 | MyFonts | 74K | 2.6% | 4 |
| Jan 2026 | Fontshare | 33.1K | 1.1% | 5 |
| Feb 2026 | Google Fonts | 1.8M | 64% | 1 |
| Feb 2026 | Adobe Fonts | 823K | 28.8% | 2 |
| Feb 2026 | Font Squirrel | 99K | 3.5% | 3 |
| Feb 2026 | MyFonts | 74K | 2.6% | 4 |
| Feb 2026 | Fontshare | 33.1K | 1.2% | 5 |
| Mar 2026 | Google Fonts | 1.8M | 60.3% | 1 |
| Mar 2026 | Adobe Fonts | 1M | 32.9% | 2 |
| Mar 2026 | Font Squirrel | 99K | 3.3% | 3 |
| Mar 2026 | MyFonts | 74K | 2.4% | 4 |
| Mar 2026 | Fontshare | 33.1K | 1.1% | 5 |
| Apr 2026 | Google Fonts | 1.8M | 60.1% | 1 |
| Apr 2026 | Adobe Fonts | 1M | 32.9% | 2 |
| Apr 2026 | Font Squirrel | 99K | 3.3% | 3 |
| Apr 2026 | MyFonts | 74K | 2.4% | 4 |
| Apr 2026 | Fontshare | 40.5K | 1.3% | 5 |
| May 2026 | Google Fonts | 1.8M | 60.9% | 1 |
| May 2026 | Adobe Fonts | 1M | 33.3% | 2 |
| May 2026 | Font Squirrel | 81K | 2.7% | 3 |
| May 2026 | MyFonts | 60.5K | 2% | 4 |
| May 2026 | Fontshare | 33.1K | 1.1% | 5 |
| Jun 2026 | Google Fonts | 1.8M | 68.3% | 1 |
| Jun 2026 | Adobe Fonts | 673K | 25.1% | 2 |
| Jun 2026 | Font Squirrel | 81K | 3% | 3 |
| Jun 2026 | MyFonts | 60.5K | 2.3% | 4 |
| Jun 2026 | Fontshare | 33.1K | 1.2% | 5 |
| Jul 2026 | Google Fonts | 1.8M | 68.3% | 1 |
| Jul 2026 | Adobe Fonts | 673K | 25.1% | 2 |
| Jul 2026 | Font Squirrel | 81K | 3% | 3 |
| Jul 2026 | MyFonts | 60.5K | 2.3% | 4 |
| Jul 2026 | Fontshare | 33.1K | 1.2% | 5 |
| Aug 2026 | Google Fonts | 1.5M | 64.3% | 1 |
| Aug 2026 | Adobe Fonts | 673K | 28.8% | 2 |
| Aug 2026 | Font Squirrel | 66.2K | 2.8% | 3 |
| Aug 2026 | MyFonts | 60.5K | 2.6% | 4 |
| Aug 2026 | Fontshare | 33.1K | 1.4% | 5 |
| Sep 2026 | Adobe Fonts | — | — | — |
| Sep 2026 | Font Squirrel | — | — | — |
| Sep 2026 | Fontshare | — | — | — |
| Sep 2026 | Google Fonts | — | — | — |
| Sep 2026 | MyFonts | — | — | — |

## What is being compared

- **Adobe Fonts**: Measured on the search term “adobe fonts”.
- **Font Squirrel**: Measured on the search terms “font squirrel” and “fontsquirrel”, summed into one figure.
- **Fontshare**: Measured on the search term “fontshare”.
- **Google Fonts**: Measured on the search term “google fonts”.
- **MyFonts**: Measured on the search term “myfonts”.

- [Adobe Fonts](/demand/global-en/brands/adobe-fonts)
- [Font Squirrel](/demand/global-en/brands/font-squirrel)
- [Fontshare](/demand/global-en/brands/fontshare)
- [Google Fonts](/demand/global-en/brands/google-fonts)
- [MyFonts](/demand/global-en/brands/myfonts)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among web font services worldwide?

In August 2026, Google Fonts was the most searched among web font services worldwide, with an estimated 1.5M branded searches and 64.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Web font services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/web-font-services

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/web-font-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.