--- title: "Web analytics tools: Which are searched most?" description: "Compare the web analytics tools teams use. Share of Search among Google Analytics, PostHog, Microsoft Clarity, Hotjar, Mixpanel, Matomo and Amplitude, the web analytics tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/web-analytics-tools" publisher: "Brandwave" --- # Web analytics tools: Which are searched most? Compare the web analytics tools teams use. Share of Search among Google Analytics, PostHog, Microsoft Clarity, Hotjar, Mixpanel, Matomo and Amplitude, the web analytics tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Web analytics tools - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Google Analytics, 82.3% ## Which brand is most popular in search among web analytics tools worldwide? - In September 2026, Google Analytics was the most searched among web analytics tools worldwide, with an estimated 2.9M branded searches and 82.3% estimated Share of Search within this set. - PostHog is in 2nd place, 75.3 percentage points behind at 7% Share of Search. - Across the 12 months ending September 2026, Google Analytics’ estimated Share of Search among web analytics tools worldwide increased from 80.1% to 82.3%. - Across the 12 months ending September 2026, PostHog’s estimated Share of Search among web analytics tools worldwide increased from 4.6% to 7%. - Across the 12 months ending September 2026, Hotjar’s estimated Share of Search among web analytics tools worldwide decreased from 5.6% to 3.1%. - Across the 12 months ending September 2026, Mixpanel’s estimated Share of Search among web analytics tools worldwide decreased from 3.1% to 1.7%. - Across the 12 months ending September 2026, Matomo’s estimated Share of Search among web analytics tools worldwide decreased from 1.9% to 1.1%. - Across the 12 months ending September 2026, Google Analytics’ estimated Share of Search among web analytics tools worldwide peaked at 87.1% in May 2026 and was lowest at 79% in November 2025. - Across the 12 months ending September 2026, PostHog’s estimated Share of Search among web analytics tools worldwide peaked at 7% in September 2026 and was lowest at 4% in February 2026. - Across the 12 months ending September 2026, Microsoft Clarity’s estimated Share of Search among web analytics tools worldwide peaked at 5.8% in February 2026 and was lowest at 4.5% in November 2025. - Across the 12 months ending September 2026, Hotjar’s estimated Share of Search among web analytics tools worldwide peaked at 5.6% in October 2025 and was lowest at 1.5% in May 2026. - Across the 12 months ending September 2026, Mixpanel’s estimated Share of Search among web analytics tools worldwide peaked at 5.5% in November 2025 and was lowest at 1.2% in May 2026. - Across the 12 months ending September 2026, Matomo’s estimated Share of Search among web analytics tools worldwide peaked at 1.9% in October 2025 and was lowest at 0.81% in May 2026. - Across the 12 months ending September 2026, PostHog rose from 3rd to 2nd among web analytics tools worldwide. - Across the 12 months ending September 2026, Microsoft Clarity rose from 4th to 3rd among web analytics tools worldwide. - Across the 12 months ending September 2026, Hotjar fell from 2nd to 4th among web analytics tools worldwide. - Across the 12 months ending September 2026, Amplitude held steady: its estimated Share of Search among web analytics tools worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Google Analytics vs PostHog: compare search popularity](/demand/global-en/compare/google-analytics-vs-posthog): 82.3% against 7% Share of Search. - [Google Analytics vs Microsoft Clarity: compare search popularity](/demand/global-en/compare/google-analytics-vs-microsoft-clarity): 82.3% against 4.7% Share of Search. - [Google Analytics vs Hotjar: compare search popularity](/demand/global-en/compare/google-analytics-vs-hotjar): 82.3% against 3.1% Share of Search. - [PostHog vs Microsoft Clarity: compare search popularity](/demand/global-en/compare/microsoft-clarity-vs-posthog): 7% against 4.7% Share of Search. - [PostHog vs Hotjar: compare search popularity](/demand/global-en/compare/hotjar-vs-posthog): 7% against 3.1% Share of Search. - [Microsoft Clarity vs Hotjar: compare search popularity](/demand/global-en/compare/hotjar-vs-microsoft-clarity): 4.7% against 3.1% Share of Search. ## How did search popularity change for web analytics tools worldwide in September 2026? - In September 2026, Hotjar gained estimated Share of Search among web analytics tools worldwide, from 1.7% to 3.1%. - In September 2026, Microsoft Clarity lost estimated Share of Search among web analytics tools worldwide, from 5.7% to 4.7%. - In September 2026, Google Analytics lost estimated Share of Search among web analytics tools worldwide, from 83% to 82.3%. - Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026. - Estimated monthly branded searches for Amplitude worldwide fell 41.6% over 12 measured months, from 5.8K to 3.4K in September 2026. - Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026. - Estimated monthly branded searches for Mixpanel worldwide fell 18.1% over 12 measured months, from 74.6K to 61.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Google Analytics | 82.3% | 2.9M | +20.8% | Google | | 2 | PostHog | 7% | 247K | +22.1% | PostHog | | 3 | Microsoft Clarity | 4.7% | 165K | 0.0% | Microsoft | | 4 | Hotjar | 3.1% | 110K | +122.2% | Contentsquare | | 5 | Mixpanel | 1.7% | 61.1K | +48.7% | Mixpanel | | 6 | Matomo | 1.1% | 37.5K | +22.1% | Matomo | | 7 | Amplitude | 0.1% | 3.4K | -19.3% | Amplitude | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Google Analytics | 1.9M | 80.1% | 1 | | Oct 2025 | Hotjar | 135K | 5.6% | 2 | | Oct 2025 | PostHog | 111K | 4.6% | 3 | | Oct 2025 | Microsoft Clarity | 110K | 4.5% | 4 | | Oct 2025 | Mixpanel | 74.6K | 3.1% | 5 | | Oct 2025 | Matomo | 45.9K | 1.9% | 6 | | Oct 2025 | Amplitude | 5.8K | 0.24% | 7 | | Nov 2025 | Google Analytics | 1.9M | 79% | 1 | | Nov 2025 | Mixpanel | 136K | 5.5% | 2 | | Nov 2025 | PostHog | 111K | 4.5% | 3 | | Nov 2025 | Hotjar | 110K | 4.5% | 4 | | Nov 2025 | Microsoft Clarity | 110K | 4.5% | 5 | | Nov 2025 | Matomo | 44.9K | 1.8% | 6 | | Nov 2025 | Amplitude | 4.8K | 0.2% | 7 | | Dec 2025 | Google Analytics | 1.9M | 81.2% | 1 | | Dec 2025 | PostHog | 111K | 4.7% | 2 | | Dec 2025 | Microsoft Clarity | 110K | 4.7% | 3 | | Dec 2025 | Mixpanel | 91.2K | 3.9% | 4 | | Dec 2025 | Hotjar | 90.5K | 3.8% | 5 | | Dec 2025 | Matomo | 36.7K | 1.6% | 6 | | Dec 2025 | Amplitude | 4.9K | 0.21% | 7 | | Jan 2026 | Google Analytics | 1.9M | 79.3% | 1 | | Jan 2026 | PostHog | 136K | 5.6% | 2 | | Jan 2026 | Microsoft Clarity | 135K | 5.5% | 3 | | Jan 2026 | Hotjar | 110K | 4.5% | 4 | | Jan 2026 | Mixpanel | 74.7K | 3.1% | 5 | | Jan 2026 | Matomo | 44.9K | 1.8% | 6 | | Jan 2026 | Amplitude | 5K | 0.2% | 7 | | Feb 2026 | Google Analytics | 1.9M | 83.6% | 1 | | Feb 2026 | Microsoft Clarity | 135K | 5.8% | 2 | | Feb 2026 | PostHog | 91.8K | 4% | 3 | | Feb 2026 | Hotjar | 74K | 3.2% | 4 | | Feb 2026 | Mixpanel | 41.2K | 1.8% | 5 | | Feb 2026 | Matomo | 32.5K | 1.4% | 6 | | Feb 2026 | Amplitude | 6.3K | 0.27% | 7 | | Mar 2026 | Google Analytics | 2.4M | 84% | 1 | | Mar 2026 | PostHog | 167K | 5.9% | 2 | | Mar 2026 | Microsoft Clarity | 135K | 4.8% | 3 | | Mar 2026 | Hotjar | 60.5K | 2.1% | 4 | | Mar 2026 | Mixpanel | 50.4K | 1.8% | 5 | | Mar 2026 | Matomo | 32.5K | 1.1% | 6 | | Mar 2026 | Amplitude | 6.4K | 0.23% | 7 | | Apr 2026 | Google Analytics | 2.4M | 85.8% | 1 | | Apr 2026 | Microsoft Clarity | 135K | 4.9% | 2 | | Apr 2026 | PostHog | 112K | 4% | 3 | | Apr 2026 | Hotjar | 60.5K | 2.2% | 4 | | Apr 2026 | Mixpanel | 50.4K | 1.8% | 5 | | Apr 2026 | Matomo | 31.5K | 1.1% | 6 | | Apr 2026 | Amplitude | 5.3K | 0.19% | 7 | | May 2026 | Google Analytics | 2.9M | 87.1% | 1 | | May 2026 | Microsoft Clarity | 165K | 5% | 2 | | May 2026 | PostHog | 137K | 4.1% | 3 | | May 2026 | Hotjar | 49.5K | 1.5% | 4 | | May 2026 | Mixpanel | 41.2K | 1.2% | 5 | | May 2026 | Matomo | 26.6K | 0.81% | 6 | | May 2026 | Amplitude | 5.4K | 0.16% | 7 | | Jun 2026 | Google Analytics | 2.4M | 81.1% | 1 | | Jun 2026 | PostHog | 203K | 6.9% | 2 | | Jun 2026 | Microsoft Clarity | 165K | 5.6% | 3 | | Jun 2026 | Hotjar | 74K | 2.5% | 4 | | Jun 2026 | Mixpanel | 61.4K | 2.1% | 5 | | Jun 2026 | Matomo | 44.9K | 1.5% | 6 | | Jun 2026 | Amplitude | 5.3K | 0.18% | 7 | | Jul 2026 | Google Analytics | 2.4M | 82.7% | 1 | | Jul 2026 | PostHog | 203K | 7% | 2 | | Jul 2026 | Microsoft Clarity | 165K | 5.7% | 3 | | Jul 2026 | Mixpanel | 50.2K | 1.7% | 4 | | Jul 2026 | Hotjar | 49.5K | 1.7% | 5 | | Jul 2026 | Matomo | 31.5K | 1.1% | 6 | | Jul 2026 | Amplitude | 5.3K | 0.18% | 7 | | Aug 2026 | Google Analytics | 2.4M | 83% | 1 | | Aug 2026 | PostHog | 203K | 7% | 2 | | Aug 2026 | Microsoft Clarity | 165K | 5.7% | 3 | | Aug 2026 | Hotjar | 49.5K | 1.7% | 4 | | Aug 2026 | Mixpanel | 41.1K | 1.4% | 5 | | Aug 2026 | Matomo | 30.7K | 1.1% | 6 | | Aug 2026 | Amplitude | 4.2K | 0.14% | 7 | | Sep 2026 | Google Analytics | 2.9M | 82.3% | 1 | | Sep 2026 | PostHog | 247K | 7% | 2 | | Sep 2026 | Microsoft Clarity | 165K | 4.7% | 3 | | Sep 2026 | Hotjar | 110K | 3.1% | 4 | | Sep 2026 | Mixpanel | 61.1K | 1.7% | 5 | | Sep 2026 | Matomo | 37.5K | 1.1% | 6 | | Sep 2026 | Amplitude | 3.4K | 0.1% | 7 | ## What is being compared - **Amplitude**: Measured on the search terms “amplitude analytics” and “amplitude product analytics”, summed into one figure. - **Google Analytics**: Measured on the search terms “google analytics” and “google analytics 4”, summed into one figure. - **Hotjar**: Measured on the search term “hotjar”. - **Matomo**: Measured on the search terms “matomo” and “matomo analytics”, summed into one figure. - **Microsoft Clarity**: Measured on the search term “microsoft clarity”. - **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure. - **PostHog**: Measured on the search terms “posthog” and “posthog analytics”, summed into one figure. - [Amplitude](/demand/global-en/brands/amplitude) - [Google Analytics](/demand/global-en/brands/google-analytics) - [Hotjar](/demand/global-en/brands/hotjar) - [Matomo](/demand/global-en/brands/matomo) - [Microsoft Clarity](/demand/global-en/brands/microsoft-clarity) - [Mixpanel](/demand/global-en/brands/mixpanel) - [PostHog](/demand/global-en/brands/posthog) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among web analytics tools worldwide? In September 2026, Google Analytics was the most searched among web analytics tools worldwide, with an estimated 2.9M branded searches and 82.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Web analytics tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/web-analytics-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/web-analytics-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.