--- title: "Web analytics platforms: Which brands are most popular in search?" description: "Compare the web analytics platforms businesses rely on for numbers. Share of Search among Google Analytics, Mixpanel, Matomo, Plausible, Mode Analytics and Fathom, the web analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/web-analytics-platforms" publisher: "Brandwave" --- # Web analytics platforms: Which brands are most popular in search? Compare the web analytics platforms businesses rely on for numbers. Share of Search among Google Analytics, Mixpanel, Matomo, Plausible, Mode Analytics and Fathom, the web analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Web analytics platforms - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Google Analytics, 96.6% ## Which brand is most popular in search among web analytics platforms worldwide? - In August 2026, Google Analytics was the most searched among web analytics platforms worldwide, with an estimated 2.2M branded searches and 96.6% estimated Share of Search within this set. - Mixpanel is in 2nd place, 94.8 percentage points behind at 1.8% Share of Search. - Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics platforms worldwide increased from 93.5% to 96.6%. - Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics platforms worldwide decreased from 3.8% to 1.8%. - Across the 11 months ending August 2026, Matomo’s estimated Share of Search among web analytics platforms worldwide decreased from 2.1% to 1.2%. - Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics platforms worldwide peaked at 97.2% in May 2026 and was lowest at 90.7% in November 2025. - Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics platforms worldwide peaked at 6.7% in November 2025 and was lowest at 1.5% in May 2026. - Across the 11 months ending August 2026, Matomo’s estimated Share of Search among web analytics platforms worldwide peaked at 2.1% in October 2025 and was lowest at 0.79% in May 2026. - Across the 11 months ending August 2026, Plausible, Mode Analytics and Fathom held steady: their estimated Share of Search among web analytics platforms worldwide each moved less than 0.5 percentage points. ## How did search popularity change for web analytics platforms worldwide in August 2026? - Estimated monthly branded searches for Google Analytics worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026. - Estimated monthly branded searches for Mixpanel worldwide fell 44.9% over 11 measured months, from 74.6K to 41.1K in August 2026. - Estimated monthly branded searches for Mode Analytics worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026. - Estimated monthly branded searches for Matomo worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026. - Estimated monthly branded searches for Fathom worldwide fell 17.7% over 11 measured months, from 620 to 510 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Google Analytics | 96.6% | 2.2M | 0.0% | Google | | 2 | Mixpanel | 1.8% | 41.1K | -18.2% | Mixpanel | | 3 | Matomo | 1.2% | 27.1K | 0.0% | Matomo | | 4 | Plausible | 0.35% | 8.1K | -18.2% | Plausible | | 5 | Mode Analytics | 0.08% | 1.9K | -20.8% | Mode | | 6 | Fathom | 0.02% | 510 | -1.9% | Fathom | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Google Analytics | 1.8M | 93.5% | 1 | | Oct 2025 | Mixpanel | 74.6K | 3.8% | 2 | | Oct 2025 | Matomo | 40.5K | 2.1% | 3 | | Oct 2025 | Plausible | 8.1K | 0.41% | 4 | | Oct 2025 | Mode Analytics | 2.9K | 0.15% | 5 | | Oct 2025 | Fathom | 620 | 0.03% | 6 | | Nov 2025 | Google Analytics | 1.8M | 90.7% | 1 | | Nov 2025 | Mixpanel | 136K | 6.7% | 2 | | Nov 2025 | Matomo | 40.5K | 2% | 3 | | Nov 2025 | Plausible | 8.1K | 0.4% | 4 | | Nov 2025 | Mode Analytics | 2.9K | 0.14% | 5 | | Nov 2025 | Fathom | 630 | 0.03% | 6 | | Dec 2025 | Google Analytics | 1.8M | 93.2% | 1 | | Dec 2025 | Mixpanel | 91.2K | 4.6% | 2 | | Dec 2025 | Matomo | 33.1K | 1.7% | 3 | | Dec 2025 | Plausible | 6.6K | 0.34% | 4 | | Dec 2025 | Mode Analytics | 2.4K | 0.12% | 5 | | Dec 2025 | Fathom | 550 | 0.03% | 6 | | Jan 2026 | Google Analytics | 1.8M | 93.5% | 1 | | Jan 2026 | Mixpanel | 74.7K | 3.8% | 2 | | Jan 2026 | Matomo | 40.5K | 2.1% | 3 | | Jan 2026 | Plausible | 8.1K | 0.41% | 4 | | Jan 2026 | Mode Analytics | 2.9K | 0.15% | 5 | | Jan 2026 | Fathom | 680 | 0.03% | 6 | | Feb 2026 | Google Analytics | 1.8M | 95.8% | 1 | | Feb 2026 | Mixpanel | 41.2K | 2.2% | 2 | | Feb 2026 | Matomo | 27.1K | 1.4% | 3 | | Feb 2026 | Plausible | 8.1K | 0.42% | 4 | | Feb 2026 | Mode Analytics | 3.6K | 0.19% | 5 | | Feb 2026 | Fathom | 670 | 0.04% | 6 | | Mar 2026 | Google Analytics | 2.2M | 96.1% | 1 | | Mar 2026 | Mixpanel | 50.4K | 2.2% | 2 | | Mar 2026 | Matomo | 27.1K | 1.2% | 3 | | Mar 2026 | Plausible | 9.9K | 0.42% | 4 | | Mar 2026 | Mode Analytics | 3.6K | 0.15% | 5 | | Mar 2026 | Fathom | 660 | 0.03% | 6 | | Apr 2026 | Google Analytics | 2.2M | 96.1% | 1 | | Apr 2026 | Mixpanel | 50.4K | 2.2% | 2 | | Apr 2026 | Matomo | 27.1K | 1.2% | 3 | | Apr 2026 | Plausible | 9.9K | 0.42% | 4 | | Apr 2026 | Mode Analytics | 3.6K | 0.15% | 5 | | Apr 2026 | Fathom | 600 | 0.03% | 6 | | May 2026 | Google Analytics | 2.7M | 97.2% | 1 | | May 2026 | Mixpanel | 41.2K | 1.5% | 2 | | May 2026 | Matomo | 22.2K | 0.79% | 3 | | May 2026 | Plausible | 12.1K | 0.43% | 4 | | May 2026 | Mode Analytics | 2.9K | 0.1% | 5 | | May 2026 | Fathom | 570 | 0.02% | 6 | | Jun 2026 | Google Analytics | 2.2M | 95% | 1 | | Jun 2026 | Mixpanel | 61.4K | 2.6% | 2 | | Jun 2026 | Matomo | 40.5K | 1.7% | 3 | | Jun 2026 | Plausible | 12.1K | 0.51% | 4 | | Jun 2026 | Mode Analytics | 2.9K | 0.12% | 5 | | Jun 2026 | Fathom | 440 | 0.02% | 6 | | Jul 2026 | Google Analytics | 2.2M | 96.1% | 1 | | Jul 2026 | Mixpanel | 50.2K | 2.2% | 2 | | Jul 2026 | Matomo | 27.1K | 1.2% | 3 | | Jul 2026 | Plausible | 9.9K | 0.42% | 4 | | Jul 2026 | Mode Analytics | 2.4K | 0.1% | 5 | | Jul 2026 | Fathom | 520 | 0.02% | 6 | | Aug 2026 | Google Analytics | 2.2M | 96.6% | 1 | | Aug 2026 | Mixpanel | 41.1K | 1.8% | 2 | | Aug 2026 | Matomo | 27.1K | 1.2% | 3 | | Aug 2026 | Plausible | 8.1K | 0.35% | 4 | | Aug 2026 | Mode Analytics | 1.9K | 0.08% | 5 | | Aug 2026 | Fathom | 510 | 0.02% | 6 | | Sep 2026 | Fathom | — | — | — | | Sep 2026 | Google Analytics | — | — | — | | Sep 2026 | Matomo | — | — | — | | Sep 2026 | Mixpanel | — | — | — | | Sep 2026 | Mode Analytics | — | — | — | | Sep 2026 | Plausible | — | — | — | ## What is being compared - **Fathom**: Measured on the search terms “fathom accounting”, “fathom cash flow”, “fathom financial reporting” and “fathomhq com”, summed into one figure. - **Google Analytics**: Measured on the search term “google analytics”. - **Matomo**: Measured on the search term “matomo”. - **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure. - **Mode Analytics**: Measured on the search term “mode analytics”. - **Plausible**: Measured on the search term “plausible analytics”. - [Fathom](/demand/global-en/brands/fathom-finance) - [Google Analytics](/demand/global-en/brands/google-analytics) - [Matomo](/demand/global-en/brands/matomo) - [Mixpanel](/demand/global-en/brands/mixpanel) - [Mode Analytics](/demand/global-en/brands/mode) - [Plausible](/demand/global-en/brands/plausible) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among web analytics platforms worldwide? In August 2026, Google Analytics was the most searched among web analytics platforms worldwide, with an estimated 2.2M branded searches and 96.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Web analytics platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/web-analytics-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/web-analytics-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.