---
title: "Wearable breast pump brands: Which brands are most popular in search?"
description: "Compare brands selling portable wearable breast pumps. Share of Search among Momcozy, Medela, Lansinoh, Elvie and Willow, the wearable breast pump brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wearable-breast-pump-brands"
publisher: "Brandwave"
---

# Wearable breast pump brands: Which brands are most popular in search?

Compare brands selling portable wearable breast pumps. Share of Search among Momcozy, Medela, Lansinoh, Elvie and Willow, the wearable breast pump brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wearable breast pump brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Momcozy, 59.8%

## Which brand is most popular in search among wearable breast pump brands worldwide?

- In August 2026, Momcozy was the most searched among wearable breast pump brands worldwide, with an estimated 741K branded searches and 59.8% estimated Share of Search within this set.
- Medela is in 2nd place, 37.4 percentage points behind at 22.4% Share of Search.
- Across the 11 months ending August 2026, Momcozy’s estimated Share of Search among wearable breast pump brands worldwide increased from 49.1% to 59.8%.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among wearable breast pump brands worldwide decreased from 27.2% to 22.4%.
- Across the 11 months ending August 2026, Lansinoh’s estimated Share of Search among wearable breast pump brands worldwide increased from 9.6% to 10.5%.
- Across the 11 months ending August 2026, Elvie’s estimated Share of Search among wearable breast pump brands worldwide decreased from 11.1% to 5.5%.
- Across the 11 months ending August 2026, Willow’s estimated Share of Search among wearable breast pump brands worldwide decreased from 3% to 1.8%.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among wearable breast pump brands worldwide peaked at 28% in February 2026 and was lowest at 22.4% in August 2026.
- Across the 11 months ending August 2026, Lansinoh’s estimated Share of Search among wearable breast pump brands worldwide peaked at 11.3% in June 2026 and was lowest at 9.6% in October 2025.
- Across the 11 months ending August 2026, Lansinoh rose from 4th to 3rd among wearable breast pump brands worldwide.
- Across the 11 months ending August 2026, Elvie fell from 3rd to 4th among wearable breast pump brands worldwide.

## Compare search popularity between leading brands

- [Momcozy vs Medela: compare search popularity](/demand/global-en/compare/medela-vs-momcozy): 59.8% against 22.4% Share of Search.
- [Momcozy vs Lansinoh: compare search popularity](/demand/global-en/compare/lansinoh-vs-momcozy): 59.8% against 10.5% Share of Search.
- [Momcozy vs Elvie: compare search popularity](/demand/global-en/compare/elvie-vs-momcozy): 59.8% against 5.5% Share of Search.
- [Medela vs Lansinoh: compare search popularity](/demand/global-en/compare/lansinoh-vs-medela): 22.4% against 10.5% Share of Search.
- [Medela vs Elvie: compare search popularity](/demand/global-en/compare/elvie-vs-medela): 22.4% against 5.5% Share of Search.
- [Lansinoh vs Elvie: compare search popularity](/demand/global-en/compare/elvie-vs-lansinoh): 10.5% against 5.5% Share of Search.

## How did search popularity change for wearable breast pump brands worldwide in August 2026?

- Momcozy’s estimated Share of Search among wearable breast pump brands worldwide has gained ground for 3 months in a row, from 55% to 59.8% in August 2026.
- Medela’s estimated Share of Search among wearable breast pump brands worldwide has lost ground for 3 months in a row, from 25.3% to 22.4% in August 2026.
- Estimated monthly branded searches for Lansinoh worldwide rose 16.9% over 11 measured months, from 111K to 130K in August 2026.
- Estimated monthly branded searches for Elvie worldwide fell 47.4% over 11 measured months, from 129K to 67.8K in August 2026.
- Estimated monthly branded searches for Willow worldwide fell 33.8% over 11 measured months, from 34.4K to 22.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Momcozy | 59.8% | 741K | +1.5% | Momcozy |
| 2 | Medela | 22.4% | 278K | +0.5% | Medela |
| 3 | Lansinoh | 10.5% | 130K | +2.6% | Lansinoh |
| 4 | Elvie | 5.5% | 67.8K | -2.8% | Elvie |
| 5 | Willow | 1.8% | 22.8K | +0.3% | Willow |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Momcozy | 569K | 49.1% | 1 |
| Oct 2025 | Medela | 314K | 27.2% | 2 |
| Oct 2025 | Elvie | 129K | 11.1% | 3 |
| Oct 2025 | Lansinoh | 111K | 9.6% | 4 |
| Oct 2025 | Willow | 34.4K | 3% | 5 |
| Nov 2025 | Momcozy | 658K | 53.9% | 1 |
| Nov 2025 | Medela | 294K | 24.1% | 2 |
| Nov 2025 | Lansinoh | 130K | 10.6% | 3 |
| Nov 2025 | Elvie | 106K | 8.7% | 4 |
| Nov 2025 | Willow | 31.8K | 2.6% | 5 |
| Dec 2025 | Momcozy | 538K | 51.5% | 1 |
| Dec 2025 | Medela | 285K | 27.3% | 2 |
| Dec 2025 | Lansinoh | 107K | 10.2% | 3 |
| Dec 2025 | Elvie | 85.9K | 8.2% | 4 |
| Dec 2025 | Willow | 29K | 2.8% | 5 |
| Jan 2026 | Momcozy | 666K | 51.3% | 1 |
| Jan 2026 | Medela | 355K | 27.4% | 2 |
| Jan 2026 | Lansinoh | 134K | 10.3% | 3 |
| Jan 2026 | Elvie | 105K | 8.1% | 4 |
| Jan 2026 | Willow | 37.7K | 2.9% | 5 |
| Feb 2026 | Momcozy | 549K | 52% | 1 |
| Feb 2026 | Medela | 296K | 28% | 2 |
| Feb 2026 | Lansinoh | 107K | 10.1% | 3 |
| Feb 2026 | Elvie | 77.8K | 7.4% | 4 |
| Feb 2026 | Willow | 27.4K | 2.6% | 5 |
| Mar 2026 | Momcozy | 634K | 53.8% | 1 |
| Mar 2026 | Medela | 302K | 25.6% | 2 |
| Mar 2026 | Lansinoh | 130K | 11% | 3 |
| Mar 2026 | Elvie | 85.4K | 7.2% | 4 |
| Mar 2026 | Willow | 27.5K | 2.3% | 5 |
| Apr 2026 | Momcozy | 627K | 54.5% | 1 |
| Apr 2026 | Medela | 292K | 25.4% | 2 |
| Apr 2026 | Lansinoh | 126K | 11% | 3 |
| Apr 2026 | Elvie | 80.4K | 7% | 4 |
| Apr 2026 | Willow | 25.5K | 2.2% | 5 |
| May 2026 | Momcozy | 634K | 55% | 1 |
| May 2026 | Medela | 292K | 25.3% | 2 |
| May 2026 | Lansinoh | 126K | 10.9% | 3 |
| May 2026 | Elvie | 74.5K | 6.5% | 4 |
| May 2026 | Willow | 25.6K | 2.2% | 5 |
| Jun 2026 | Momcozy | 634K | 56.9% | 1 |
| Jun 2026 | Medela | 255K | 22.9% | 2 |
| Jun 2026 | Lansinoh | 126K | 11.3% | 3 |
| Jun 2026 | Elvie | 75.6K | 6.8% | 4 |
| Jun 2026 | Willow | 22.8K | 2% | 5 |
| Jul 2026 | Momcozy | 730K | 59.6% | 1 |
| Jul 2026 | Medela | 276K | 22.5% | 2 |
| Jul 2026 | Lansinoh | 126K | 10.3% | 3 |
| Jul 2026 | Elvie | 69.8K | 5.7% | 4 |
| Jul 2026 | Willow | 22.7K | 1.9% | 5 |
| Aug 2026 | Momcozy | 741K | 59.8% | 1 |
| Aug 2026 | Medela | 278K | 22.4% | 2 |
| Aug 2026 | Lansinoh | 130K | 10.5% | 3 |
| Aug 2026 | Elvie | 67.8K | 5.5% | 4 |
| Aug 2026 | Willow | 22.8K | 1.8% | 5 |
| Sep 2026 | Elvie | — | — | — |
| Sep 2026 | Lansinoh | — | — | — |
| Sep 2026 | Medela | — | — | — |
| Sep 2026 | Momcozy | — | — | — |
| Sep 2026 | Willow | — | — | — |

## What is being compared

- **Elvie**: Measured on the search terms “breast pump elvie”, “elvie”, “elvie breast pump”, “elvie com”, “elvie pump”, “elvie rise”, “elvie stride”, “elvie stride 2”, “elvie wearable pump” and “wearable pump elvie”, summed into one figure.
- **Lansinoh**: Measured on the search terms “breast pump lansinoh”, “lansinoh”, “lansinoh com”, “lansinoh smartpump”, “lansinoh wearable pump” and “wearable pump lansinoh”, summed into one figure.
- **Medela**: Measured on the search terms “breast pump medela”, “medela”, “medela breast pump”, “medela com”, “medela freestyle”, “medela hands free”, “medela swing maxi”, “medela symphony”, “medela wearable pump” and “wearable pump medela”, summed into one figure.
- **Momcozy**: Measured on the search terms “breast pump momcozy”, “mom cozy”, “momcozy”, “momcozy breast pump”, “momcozy com”, “momcozy m5”, “momcozy m6”, “momcozy m9”, “momcozy mobile flow”, “momcozy s12 pro”, “momcozy wearable pump” and “wearable pump momcozy”, summed into one figure.
- **Willow**: Measured on the search terms “breast pump willow”, “onewillow com”, “willow 360”, “willow go”, “willow pump” and “willow wearable pump”, summed into one figure.

- [Elvie](/demand/global-en/brands/elvie)
- [Lansinoh](/demand/global-en/brands/lansinoh)
- [Medela](/demand/global-en/brands/medela)
- [Momcozy](/demand/global-en/brands/momcozy)
- [Willow](/demand/global-en/brands/willow-pump)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wearable breast pump brands worldwide?

In August 2026, Momcozy was the most searched among wearable breast pump brands worldwide, with an estimated 741K branded searches and 59.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Wearable breast pump brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/wearable-breast-pump-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wearable-breast-pump-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.