---
title: "Wealthtech: Which brands are most popular in search?"
description: "Compare the wealthtech finance teams use. Share of Search among Black Diamond, Wealthfront, Betterment, Addepar, Envestnet and Orion, the wealthtech Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/wealthtech"
publisher: "Brandwave"
---

# Wealthtech: Which brands are most popular in search?

Compare the wealthtech finance teams use. Share of Search among Black Diamond, Wealthfront, Betterment, Addepar, Envestnet and Orion, the wealthtech Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wealthtech
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Black Diamond, 55.7%

## Which brand is most popular in search among wealthtech worldwide?

- In August 2026, Black Diamond was the most searched among wealthtech worldwide, with an estimated 368K branded searches and 55.7% estimated Share of Search within this set.
- Wealthfront is in 2nd place, 35.3 percentage points behind at 20.4% Share of Search.
- Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among wealthtech worldwide increased from 50.9% to 55.7%.
- Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among wealthtech worldwide decreased from 22.8% to 20.4%.
- Across the 11 months ending August 2026, Betterment’s estimated Share of Search among wealthtech worldwide decreased from 18.7% to 16.7%.
- Across the 11 months ending August 2026, Addepar’s estimated Share of Search among wealthtech worldwide decreased from 5.6% to 5%.
- Across the 11 months ending August 2026, Black Diamond’s estimated Share of Search among wealthtech worldwide peaked at 60.8% in November 2025 and was lowest at 46.6% in March 2026.
- Across the 11 months ending August 2026, Wealthfront’s estimated Share of Search among wealthtech worldwide peaked at 25.7% in February 2026 and was lowest at 18.2% in November 2025.
- Across the 11 months ending August 2026, Betterment’s estimated Share of Search among wealthtech worldwide peaked at 21.1% in February 2026 and was lowest at 14.4% in December 2025.
- Across the 11 months ending August 2026, Addepar’s estimated Share of Search among wealthtech worldwide peaked at 6.8% in June 2026 and was lowest at 3.5% in December 2025.
- Across the 11 months ending August 2026, Envestnet and Orion held steady: their estimated Share of Search among wealthtech worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Black Diamond vs Wealthfront: compare search popularity](/demand/global-en/compare/black-diamond-vs-wealthfront): 55.7% against 20.4% Share of Search.
- [Black Diamond vs Betterment: compare search popularity](/demand/global-en/compare/betterment-vs-black-diamond): 55.7% against 16.7% Share of Search.
- [Black Diamond vs Addepar: compare search popularity](/demand/global-en/compare/addepar-vs-black-diamond): 55.7% against 5% Share of Search.
- [Wealthfront vs Betterment: compare search popularity](/demand/global-en/compare/betterment-vs-wealthfront): 20.4% against 16.7% Share of Search.
- [Wealthfront vs Addepar: compare search popularity](/demand/global-en/compare/addepar-vs-wealthfront): 20.4% against 5% Share of Search.
- [Betterment vs Addepar: compare search popularity](/demand/global-en/compare/addepar-vs-betterment): 16.7% against 5% Share of Search.

## How did search popularity change for wealthtech worldwide in August 2026?

- Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
- Estimated monthly branded searches for Addepar worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Wealthfront worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
- Estimated monthly branded searches for Orion worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Black Diamond | 55.7% | 368K | 0.0% | Black Diamond |
| 2 | Wealthfront | 20.4% | 135K | 0.0% | Wealthfront |
| 3 | Betterment | 16.7% | 110K | 0.0% | Betterment |
| 4 | Addepar | 5% | 33.1K | 0.0% | Addepar |
| 5 | Envestnet | 1.8% | 12.1K | +22.2% | Envestnet |
| 6 | Orion | 0.36% | 2.4K | +26.3% | Orion |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Black Diamond | 368K | 50.9% | 1 |
| Oct 2025 | Wealthfront | 165K | 22.8% | 2 |
| Oct 2025 | Betterment | 135K | 18.7% | 3 |
| Oct 2025 | Addepar | 40.5K | 5.6% | 4 |
| Oct 2025 | Envestnet | 12.1K | 1.7% | 5 |
| Oct 2025 | Orion | 2.9K | 0.4% | 6 |
| Nov 2025 | Black Diamond | 450K | 60.8% | 1 |
| Nov 2025 | Wealthfront | 135K | 18.2% | 2 |
| Nov 2025 | Betterment | 110K | 14.9% | 3 |
| Nov 2025 | Addepar | 33.1K | 4.5% | 4 |
| Nov 2025 | Envestnet | 9.9K | 1.3% | 5 |
| Nov 2025 | Orion | 1.9K | 0.26% | 6 |
| Dec 2025 | Black Diamond | 450K | 58.9% | 1 |
| Dec 2025 | Wealthfront | 165K | 21.6% | 2 |
| Dec 2025 | Betterment | 110K | 14.4% | 3 |
| Dec 2025 | Addepar | 27.1K | 3.5% | 4 |
| Dec 2025 | Envestnet | 9.9K | 1.3% | 5 |
| Dec 2025 | Orion | 2.4K | 0.31% | 6 |
| Jan 2026 | Black Diamond | 450K | 52.2% | 1 |
| Jan 2026 | Wealthfront | 201K | 23.3% | 2 |
| Jan 2026 | Betterment | 165K | 19.1% | 3 |
| Jan 2026 | Addepar | 33.1K | 3.8% | 4 |
| Jan 2026 | Envestnet | 9.9K | 1.1% | 5 |
| Jan 2026 | Orion | 2.9K | 0.34% | 6 |
| Feb 2026 | Black Diamond | 368K | 47.1% | 1 |
| Feb 2026 | Wealthfront | 201K | 25.7% | 2 |
| Feb 2026 | Betterment | 165K | 21.1% | 3 |
| Feb 2026 | Addepar | 33.1K | 4.2% | 4 |
| Feb 2026 | Envestnet | 12.1K | 1.5% | 5 |
| Feb 2026 | Orion | 2.4K | 0.31% | 6 |
| Mar 2026 | Black Diamond | 368K | 46.6% | 1 |
| Mar 2026 | Wealthfront | 201K | 25.5% | 2 |
| Mar 2026 | Betterment | 165K | 20.9% | 3 |
| Mar 2026 | Addepar | 40.5K | 5.1% | 4 |
| Mar 2026 | Envestnet | 12.1K | 1.5% | 5 |
| Mar 2026 | Orion | 2.4K | 0.3% | 6 |
| Apr 2026 | Black Diamond | 368K | 47.1% | 1 |
| Apr 2026 | Wealthfront | 201K | 25.7% | 2 |
| Apr 2026 | Betterment | 165K | 21.1% | 3 |
| Apr 2026 | Addepar | 33.1K | 4.2% | 4 |
| Apr 2026 | Envestnet | 12.1K | 1.5% | 5 |
| Apr 2026 | Orion | 2.4K | 0.31% | 6 |
| May 2026 | Black Diamond | 368K | 55.3% | 1 |
| May 2026 | Wealthfront | 135K | 20.3% | 2 |
| May 2026 | Betterment | 110K | 16.5% | 3 |
| May 2026 | Addepar | 40.5K | 6.1% | 4 |
| May 2026 | Envestnet | 9.9K | 1.5% | 5 |
| May 2026 | Orion | 2.4K | 0.36% | 6 |
| Jun 2026 | Black Diamond | 301K | 50.3% | 1 |
| Jun 2026 | Wealthfront | 135K | 22.5% | 2 |
| Jun 2026 | Betterment | 110K | 18.4% | 3 |
| Jun 2026 | Addepar | 40.5K | 6.8% | 4 |
| Jun 2026 | Envestnet | 9.9K | 1.7% | 5 |
| Jun 2026 | Orion | 2.4K | 0.4% | 6 |
| Jul 2026 | Black Diamond | 368K | 55.9% | 1 |
| Jul 2026 | Wealthfront | 135K | 20.5% | 2 |
| Jul 2026 | Betterment | 110K | 16.7% | 3 |
| Jul 2026 | Addepar | 33.1K | 5% | 4 |
| Jul 2026 | Envestnet | 9.9K | 1.5% | 5 |
| Jul 2026 | Orion | 1.9K | 0.29% | 6 |
| Aug 2026 | Black Diamond | 368K | 55.7% | 1 |
| Aug 2026 | Wealthfront | 135K | 20.4% | 2 |
| Aug 2026 | Betterment | 110K | 16.7% | 3 |
| Aug 2026 | Addepar | 33.1K | 5% | 4 |
| Aug 2026 | Envestnet | 12.1K | 1.8% | 5 |
| Aug 2026 | Orion | 2.4K | 0.36% | 6 |
| Sep 2026 | Addepar | — | — | — |
| Sep 2026 | Betterment | — | — | — |
| Sep 2026 | Black Diamond | — | — | — |
| Sep 2026 | Envestnet | — | — | — |
| Sep 2026 | Orion | — | — | — |
| Sep 2026 | Wealthfront | — | — | — |

## What is being compared

- **Addepar**: Measured on the search term “addepar”.
- **Betterment**: Measured on the search term “betterment”.
- **Black Diamond**: Measured on the search term “black diamond”.
- **Envestnet**: Measured on the search term “envestnet”.
- **Orion**: Measured on the search term “orion advisor”.
- **Wealthfront**: Measured on the search term “wealthfront”.

- [Addepar](/demand/global-en/brands/addepar)
- [Betterment](/demand/global-en/brands/betterment)
- [Black Diamond](/demand/global-en/brands/black-diamond)
- [Envestnet](/demand/global-en/brands/envestnet)
- [Orion](/demand/global-en/brands/orion)
- [Wealthfront](/demand/global-en/brands/wealthfront)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wealthtech worldwide?

In August 2026, Black Diamond was the most searched among wealthtech worldwide, with an estimated 368K branded searches and 55.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Wealthtech: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/wealthtech

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/wealthtech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.