---
title: "Columbia vs Rab: Which is searched more?"
description: "Which is more popular in search, Columbia or Rab? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands/compare/columbia-vs-rab"
publisher: "Brandwave"
---

# Columbia vs Rab: Which is searched more?

Which is more popular in search, Columbia or Rab? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Columbia and Rab
- **Competitive set**: Waterproof jacket brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Columbia Share of Search**: 4.4%
- **Rab Share of Search**: 6.6%

## Which is more popular in search, Columbia or Rab?

- In September 2026, Rab had more branded searches than Columbia among waterproof jacket brands worldwide. Rab was estimated to have 368K branded searches compared to Columbia’s 245K, and held a 6.6% Share of Search versus Columbia’s 4.4%.
- The lead changed hands once in the 12 months ending September 2026: Rab took it in February 2026.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among waterproof jacket brands worldwide held steady at 4.4%, and its estimated monthly branded searches moved from 366K to 245K.
- Across the 12 months ending September 2026, Rab’s estimated Share of Search among waterproof jacket brands worldwide moved from 3.7% to 6.6%, and its estimated monthly branded searches moved from 301K to 368K.

## How did search popularity change for waterproof jacket brands worldwide in September 2026?

- In September 2026, Carhartt overtook Rab to rank 4th among waterproof jacket brands worldwide, with 8.1% estimated Share of Search.
- In September 2026, Rab lost estimated Share of Search among waterproof jacket brands worldwide, from 7.6% to 6.6%.
- Estimated monthly branded searches for Columbia worldwide fell 33.1% over 12 measured months, from 366K to 245K in September 2026.

## Month by month

| Month | Columbia estimated searches | Columbia Share of Search | Columbia rank | Rab estimated searches | Rab Share of Search | Rab rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 366K | 4.4% | 5 | 301K | 3.7% | 6 |
| Nov 2025 | 751K | 7% | 5 | 368K | 3.4% | 6 |
| Dec 2025 | 696K | 7.4% | 5 | 301K | 3.2% | 6 |
| Jan 2026 | 466K | 5.8% | 5 | 368K | 4.6% | 6 |
| Feb 2026 | 300K | 5% | 6 | 368K | 6.2% | 5 |
| Mar 2026 | 220K | 3.9% | 6 | 301K | 5.4% | 5 |
| Apr 2026 | 201K | 4.3% | 6 | 301K | 6.5% | 4 |
| May 2026 | 184K | 4.1% | 5 | 301K | 6.7% | 4 |
| Jun 2026 | 171K | 4.1% | 5 | 301K | 7.2% | 4 |
| Jul 2026 | 171K | 4% | 5 | 368K | 8.6% | 4 |
| Aug 2026 | 209K | 4.3% | 6 | 368K | 7.6% | 4 |
| Sep 2026 | 245K | 4.4% | 6 | 368K | 6.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Columbia’s and Rab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Columbia**: Measured on the search terms “columbia jacket” and “columbia sportswear”, summed into one figure.
- **Rab**: Measured on the search term “rab”.

- [Columbia profile](/demand/global-en/brands/columbia)
- [Rab profile](/demand/global-en/brands/rab)
- [All waterproof jacket brands worldwide](/demand/global-en/categories/waterproof-jacket-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Columbia or Rab?

In September 2026, Rab had more branded searches than Columbia among waterproof jacket brands worldwide. Rab was estimated to have 368K branded searches compared to Columbia’s 245K, and held a 6.6% Share of Search versus Columbia’s 4.4%.

## Cite this page

Brandwave. "Columbia vs Rab: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands/compare/columbia-vs-rab

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands/compare/columbia-vs-rab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.