--- title: "Carhartt vs The North Face: Which is searched more?" description: "Is Carhartt or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands/compare/carhartt-vs-the-north-face" publisher: "Brandwave" --- # Carhartt vs The North Face: Which is searched more? Is Carhartt or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carhartt and The North Face - **Competitive set**: Waterproof jacket brands - **Market**: Global - **Month measured**: Sep 2026 - **Carhartt Share of Search**: 3.8% - **The North Face Share of Search**: 34% ## Is Carhartt or The North Face more popular in search? - In September 2026, The North Face had more branded searches than Carhartt among waterproof jacket brands worldwide. The North Face had about 4.1 million branded searches, while Carhartt had 450,000. The North Face made up 34% of all waterproof jacket brand searches we track, and Carhartt accounted for 3.8%. - The North Face was ahead of Carhartt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Carhartt’s share of searches among waterproof jacket brands worldwide moved from 4.6% to 3.8%, and its estimated monthly branded searches moved from 823K to 450K. - Across the 12 months ending September 2026, The North Face’s share of searches among waterproof jacket brands worldwide moved from 37.7% to 34%, and its estimated monthly branded searches moved from 6.7M to 4.1M. ## Top waterproof jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The North Face was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Carhartt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Arc'teryx | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Columbia | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Outdoor Research | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Helly Hansen | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | The North Face | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Rab | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carhartt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproof jacket brands - Asked ChatGPT "Which waterproof jacket brand should I buy?": 1. Patagonia, 2. Outdoor Research, 3. Arc'teryx, 4. Columbia - Asked ChatGPT "What are the best waterproof jacket brands?": 1. Arc'teryx, 2. Patagonia, 3. Outdoor Research, 4. The North Face, 5. Rab, 6. Helly Hansen, 7. Columbia - Asked ChatGPT "What's the best waterproof jacket brand for heavy rain?": 1. Patagonia, 2. Arc'teryx, 3. Outdoor Research, 4. The North Face - Searched Google, AI Overview "waterproof rain jacket": 1. Patagonia, 2. Columbia, 3. Arc'teryx - Searched Google, AI Overview "waterproof jacket womens": 1. Columbia, 2. Helly Hansen, 3. Patagonia Not named in any answer: Barbour and Carhartt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for waterproof jacket brands worldwide in September 2026? - In September 2026, Carhartt overtook Rab to rank 6th among waterproof jacket brands worldwide, with 3.8% of the searches. - In September 2026, The North Face lost share of searches among waterproof jacket brands worldwide, from 35.2% to 34%. ## Month by month | Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | The North Face estimated searches | The North Face Share of Search | The North Face rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 4.6% | 5 | 6.7M | 37.7% | 1 | | Nov 2025 | 1.5M | 5.8% | 5 | 11.1M | 42.7% | 1 | | Dec 2025 | 1.5M | 6.6% | 5 | 9.1M | 40% | 1 | | Jan 2026 | 823K | 4.4% | 6 | 7.4M | 39.4% | 1 | | Feb 2026 | 450K | 3.4% | 6 | 5M | 37.5% | 1 | | Mar 2026 | 301K | 2.7% | 6 | 3.7M | 33.2% | 1 | | Apr 2026 | 201K | 2.3% | 7 | 2.7M | 30.5% | 2 | | May 2026 | 165K | 1.8% | 8 | 3.3M | 35.4% | 1 | | Jun 2026 | 165K | 1.9% | 8 | 2.7M | 32% | 2 | | Jul 2026 | 165K | 1.8% | 8 | 3.3M | 36.3% | 1 | | Aug 2026 | 246K | 2.4% | 7 | 3.7M | 35.2% | 1 | | Sep 2026 | 450K | 3.8% | 6 | 4.1M | 34% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Carhartt’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carhartt**: Measured on the search term “carhartt jacket”. - **The North Face**: Measured on the search terms “north face”, “the north face” and “thenorthface”, summed into one figure. - [Carhartt profile](/demand/global-en/brands/carhartt) - [The North Face profile](/demand/global-en/brands/the-north-face) - [All waterproof jacket brands worldwide](/demand/global-en/categories/waterproof-jacket-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carhartt or The North Face more popular in search? In September 2026, The North Face had more branded searches than Carhartt among waterproof jacket brands worldwide. The North Face had about 4.1 million branded searches, while Carhartt had 450,000. The North Face made up 34% of all waterproof jacket brand searches we track, and Carhartt accounted for 3.8%. ## Cite this page Brandwave. "Carhartt vs The North Face: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands/compare/carhartt-vs-the-north-face This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands/compare/carhartt-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.