---
title: "Barbour vs Columbia: Which is searched more?"
description: "Which is more popular in search, Barbour or Columbia? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands/compare/barbour-vs-columbia"
publisher: "Brandwave"
---

# Barbour vs Columbia: Which is searched more?

Which is more popular in search, Barbour or Columbia? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barbour and Columbia
- **Competitive set**: Waterproof jacket brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Barbour Share of Search**: 21.9%
- **Columbia Share of Search**: 4.4%

## Which is more popular in search, Barbour or Columbia?

- In September 2026, Barbour had more branded searches than Columbia among waterproof jacket brands worldwide. Barbour was estimated to have 1.2M branded searches compared to Columbia’s 245K, and held a 21.9% Share of Search versus Columbia’s 4.4%.
- Barbour was ahead of Columbia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among waterproof jacket brands worldwide moved from 22.2% to 21.9%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among waterproof jacket brands worldwide held steady at 4.4%, and its estimated monthly branded searches moved from 366K to 245K.

## How did search popularity change for waterproof jacket brands worldwide in September 2026?

- In September 2026, Barbour gained estimated Share of Search among waterproof jacket brands worldwide, from 17% to 21.9%.
- Estimated monthly branded searches for Columbia worldwide fell 33.1% over 12 measured months, from 366K to 245K in September 2026.

## Month by month

| Month | Barbour estimated searches | Barbour Share of Search | Barbour rank | Columbia estimated searches | Columbia Share of Search | Columbia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 22.2% | 2 | 366K | 4.4% | 5 |
| Nov 2025 | 1.8M | 17.2% | 2 | 751K | 7% | 5 |
| Dec 2025 | 1.8M | 19.4% | 2 | 696K | 7.4% | 5 |
| Jan 2026 | 1.2M | 15.3% | 2 | 466K | 5.8% | 5 |
| Feb 2026 | 823K | 13.8% | 2 | 300K | 5% | 6 |
| Mar 2026 | 1M | 17.8% | 2 | 220K | 3.9% | 6 |
| Apr 2026 | 823K | 17.8% | 2 | 201K | 4.3% | 6 |
| May 2026 | 673K | 14.9% | 2 | 184K | 4.1% | 5 |
| Jun 2026 | 450K | 10.7% | 2 | 171K | 4.1% | 5 |
| Jul 2026 | 450K | 10.6% | 2 | 171K | 4% | 5 |
| Aug 2026 | 823K | 17% | 2 | 209K | 4.3% | 6 |
| Sep 2026 | 1.2M | 21.9% | 2 | 245K | 4.4% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Barbour’s and Columbia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barbour**: Measured on the search term “barbour”.
- **Columbia**: Measured on the search terms “columbia jacket” and “columbia sportswear”, summed into one figure.

- [Barbour profile](/demand/global-en/brands/barbour)
- [Columbia profile](/demand/global-en/brands/columbia)
- [All waterproof jacket brands worldwide](/demand/global-en/categories/waterproof-jacket-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barbour or Columbia?

In September 2026, Barbour had more branded searches than Columbia among waterproof jacket brands worldwide. Barbour was estimated to have 1.2M branded searches compared to Columbia’s 245K, and held a 21.9% Share of Search versus Columbia’s 4.4%.

## Cite this page

Brandwave. "Barbour vs Columbia: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands/compare/barbour-vs-columbia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands/compare/barbour-vs-columbia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.