--- title: "Arc'teryx vs The North Face: Which is searched more?" description: "Is Arc'teryx or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands/compare/arcteryx-vs-the-north-face" publisher: "Brandwave" --- # Arc'teryx vs The North Face: Which is searched more? Is Arc'teryx or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arc'teryx and The North Face - **Competitive set**: Waterproof jacket brands - **Market**: Global - **Month measured**: Sep 2026 - **Arc'teryx Share of Search**: 18.7% - **The North Face Share of Search**: 34% ## Is Arc'teryx or The North Face more popular in search? - In September 2026, The North Face had more branded searches than Arc'teryx among waterproof jacket brands worldwide. The North Face had about 4.1 million branded searches, while Arc'teryx had 2.2 million. The North Face made up 34% of all waterproof jacket brand searches we track, and Arc'teryx accounted for 18.7%. - The North Face was ahead of Arc'teryx in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arc'teryx’s share of searches among waterproof jacket brands worldwide moved from 15.4% to 18.7%, and its estimated monthly branded searches moved from 2.7M to 2.2M. - Across the 12 months ending September 2026, The North Face’s share of searches among waterproof jacket brands worldwide moved from 37.7% to 34%, and its estimated monthly branded searches moved from 6.7M to 4.1M. ## Top waterproof jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arc'teryx was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The North Face was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Arc'teryx was listed before The North Face in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Arc'teryx | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Columbia | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Outdoor Research | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Helly Hansen | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | The North Face | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Rab | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carhartt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproof jacket brands - Asked ChatGPT "Which waterproof jacket brand should I buy?": 1. Patagonia, 2. Outdoor Research, 3. Arc'teryx, 4. Columbia - Asked ChatGPT "What are the best waterproof jacket brands?": 1. Arc'teryx, 2. Patagonia, 3. Outdoor Research, 4. The North Face, 5. Rab, 6. Helly Hansen, 7. Columbia - Asked ChatGPT "What's the best waterproof jacket brand for heavy rain?": 1. Patagonia, 2. Arc'teryx, 3. Outdoor Research, 4. The North Face - Searched Google, AI Overview "waterproof rain jacket": 1. Patagonia, 2. Columbia, 3. Arc'teryx - Searched Google, AI Overview "waterproof jacket womens": 1. Columbia, 2. Helly Hansen, 3. Patagonia Not named in any answer: Barbour and Carhartt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for waterproof jacket brands worldwide in September 2026? - In September 2026, Arc'teryx gained share of searches among waterproof jacket brands worldwide, from 17.6% to 18.7%. - In September 2026, The North Face lost share of searches among waterproof jacket brands worldwide, from 35.2% to 34%. ## Month by month | Month | Arc'teryx estimated searches | Arc'teryx Share of Search | Arc'teryx rank | The North Face estimated searches | The North Face Share of Search | The North Face rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 15.4% | 3 | 6.7M | 37.7% | 1 | | Nov 2025 | 4.1M | 15.7% | 3 | 11.1M | 42.7% | 1 | | Dec 2025 | 4.1M | 18% | 2 | 9.1M | 40% | 1 | | Jan 2026 | 3.4M | 17.8% | 3 | 7.4M | 39.4% | 1 | | Feb 2026 | 2.2M | 16.8% | 3 | 5M | 37.5% | 1 | | Mar 2026 | 1.8M | 16.2% | 3 | 3.7M | 33.2% | 1 | | Apr 2026 | 1.5M | 16.8% | 3 | 2.7M | 30.5% | 2 | | May 2026 | 1.5M | 15.9% | 3 | 3.3M | 35.4% | 1 | | Jun 2026 | 1.5M | 17.7% | 3 | 2.7M | 32% | 2 | | Jul 2026 | 1.5M | 16.4% | 3 | 3.3M | 36.3% | 1 | | Aug 2026 | 1.8M | 17.6% | 3 | 3.7M | 35.2% | 1 | | Sep 2026 | 2.2M | 18.7% | 3 | 4.1M | 34% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Arc'teryx’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arc'teryx**: Measured on the search term “arcteryx”. - **The North Face**: Measured on the search terms “north face”, “the north face” and “thenorthface”, summed into one figure. - [Arc'teryx profile](/demand/global-en/brands/arcteryx) - [The North Face profile](/demand/global-en/brands/the-north-face) - [All waterproof jacket brands worldwide](/demand/global-en/categories/waterproof-jacket-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arc'teryx or The North Face more popular in search? In September 2026, The North Face had more branded searches than Arc'teryx among waterproof jacket brands worldwide. The North Face had about 4.1 million branded searches, while Arc'teryx had 2.2 million. The North Face made up 34% of all waterproof jacket brand searches we track, and Arc'teryx accounted for 18.7%. ## Cite this page Brandwave. "Arc'teryx vs The North Face: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands/compare/arcteryx-vs-the-north-face This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands/compare/arcteryx-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.