---
title: "Waterproof jacket brands: Which are searched most?"
description: "Compare the waterproof jacket brands people buy. Share of Search among Patagonia, Barbour, Helly Hansen, Carhartt, Rab and Columbia, the waterproof jacket brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands"
publisher: "Brandwave"
---

# Waterproof jacket brands: Which are searched most?

Compare the waterproof jacket brands people buy. Share of Search among Patagonia, Barbour, Helly Hansen, Carhartt, Rab and Columbia, the waterproof jacket brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Waterproof jacket brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Patagonia, 49.2%

## Which brand is most popular in search among waterproof jacket brands worldwide?

- In September 2026, Patagonia was the most searched among waterproof jacket brands worldwide, with an estimated 2.7M branded searches and 49.2% estimated Share of Search within this set.
- Barbour is in 2nd place, 27.3 percentage points behind at 21.9% Share of Search.
- Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among waterproof jacket brands worldwide decreased from 49.7% to 49.2%.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among waterproof jacket brands worldwide decreased from 10% to 8.1%.
- Across the 12 months ending September 2026, Rab’s estimated Share of Search among waterproof jacket brands worldwide increased from 3.7% to 6.6%.
- Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among waterproof jacket brands worldwide peaked at 65.3% in June 2026 and was lowest at 43.4% in December 2025.
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among waterproof jacket brands worldwide peaked at 22.2% in October 2025 and was lowest at 10.6% in July 2026.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among waterproof jacket brands worldwide peaked at 12.6% in January 2026 and was lowest at 7.9% in April 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among waterproof jacket brands worldwide peaked at 15.9% in December 2025 and was lowest at 3.7% in May 2026.
- Across the 12 months ending September 2026, Rab’s estimated Share of Search among waterproof jacket brands worldwide peaked at 8.6% in July 2026 and was lowest at 3.2% in December 2025.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among waterproof jacket brands worldwide peaked at 7.4% in December 2025 and was lowest at 3.9% in March 2026.
- Across the 12 months ending September 2026, Helly Hansen rose from 4th to 3rd among waterproof jacket brands worldwide.
- Across the 12 months ending September 2026, Carhartt fell from 3rd to 4th among waterproof jacket brands worldwide.
- Across the 12 months ending September 2026, Rab rose from 6th to 5th among waterproof jacket brands worldwide.
- Across the 12 months ending September 2026, Columbia fell from 5th to 6th among waterproof jacket brands worldwide.
- Across the 12 months ending September 2026, Barbour held steady: its estimated Share of Search among waterproof jacket brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Patagonia vs Barbour: compare search popularity](/demand/global-en/compare/barbour-vs-patagonia): 49.2% against 21.9% Share of Search.
- [Patagonia vs Helly Hansen: compare search popularity](/demand/global-en/compare/helly-hansen-vs-patagonia): 49.2% against 9.9% Share of Search.
- [Patagonia vs Carhartt: compare search popularity](/demand/global-en/compare/carhartt-vs-patagonia): 49.2% against 8.1% Share of Search.
- [Patagonia vs Rab: compare search popularity](/demand/global-en/compare/patagonia-vs-rab): 49.2% against 6.6% Share of Search.
- [Barbour vs Helly Hansen: compare search popularity](/demand/global-en/compare/barbour-vs-helly-hansen): 21.9% against 9.9% Share of Search.
- [Barbour vs Carhartt: compare search popularity](/demand/global-en/compare/barbour-vs-carhartt): 21.9% against 8.1% Share of Search.
- [Barbour vs Rab: compare search popularity](/demand/global-en/compare/barbour-vs-rab): 21.9% against 6.6% Share of Search.
- [Helly Hansen vs Carhartt: compare search popularity](/demand/global-en/compare/carhartt-vs-helly-hansen): 9.9% against 8.1% Share of Search.
- [Helly Hansen vs Rab: compare search popularity](/demand/global-en/compare/helly-hansen-vs-rab): 9.9% against 6.6% Share of Search.
- [Carhartt vs Rab: compare search popularity](/demand/global-en/compare/carhartt-vs-rab): 8.1% against 6.6% Share of Search.

## How did search popularity change for waterproof jacket brands worldwide in September 2026?

- In September 2026, Carhartt overtook Rab to rank 4th among waterproof jacket brands worldwide, with 8.1% estimated Share of Search.
- In September 2026, Barbour gained estimated Share of Search among waterproof jacket brands worldwide, from 17% to 21.9%.
- In September 2026, Helly Hansen gained estimated Share of Search among waterproof jacket brands worldwide, from 9.3% to 9.9%.
- In September 2026, Patagonia lost estimated Share of Search among waterproof jacket brands worldwide, from 56.7% to 49.2%.
- In September 2026, Rab lost estimated Share of Search among waterproof jacket brands worldwide, from 7.6% to 6.6%.
- Estimated monthly branded searches for Columbia worldwide fell 33.1% over 12 measured months, from 366K to 245K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Patagonia | 49.2% | 2.7M | 0.0% | Patagonia |
| 2 | Barbour | 21.9% | 1.2M | +48.2% | Barbour |
| 3 | Helly Hansen | 9.9% | 550K | +22.2% | Helly Hansen |
| 4 | Carhartt | 8.1% | 450K | +82.9% | Carhartt |
| 5 | Rab | 6.6% | 368K | 0.0% | Rab |
| 6 | Columbia | 4.4% | 245K | +17.2% | Columbia |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Patagonia | 4.1M | 49.7% | 1 |
| Oct 2025 | Barbour | 1.8M | 22.2% | 2 |
| Oct 2025 | Carhartt | 823K | 10% | 3 |
| Oct 2025 | Helly Hansen | 823K | 10% | 4 |
| Oct 2025 | Columbia | 366K | 4.4% | 5 |
| Oct 2025 | Rab | 301K | 3.7% | 6 |
| Nov 2025 | Patagonia | 5M | 46.9% | 1 |
| Nov 2025 | Barbour | 1.8M | 17.2% | 2 |
| Nov 2025 | Carhartt | 1.5M | 14.1% | 3 |
| Nov 2025 | Helly Hansen | 1.2M | 11.4% | 4 |
| Nov 2025 | Columbia | 751K | 7% | 5 |
| Nov 2025 | Rab | 368K | 3.4% | 6 |
| Dec 2025 | Patagonia | 4.1M | 43.4% | 1 |
| Dec 2025 | Barbour | 1.8M | 19.4% | 2 |
| Dec 2025 | Carhartt | 1.5M | 15.9% | 3 |
| Dec 2025 | Helly Hansen | 1M | 10.6% | 4 |
| Dec 2025 | Columbia | 696K | 7.4% | 5 |
| Dec 2025 | Rab | 301K | 3.2% | 6 |
| Jan 2026 | Patagonia | 4.1M | 51.3% | 1 |
| Jan 2026 | Barbour | 1.2M | 15.3% | 2 |
| Jan 2026 | Helly Hansen | 1M | 12.6% | 3 |
| Jan 2026 | Carhartt | 823K | 10.3% | 4 |
| Jan 2026 | Columbia | 466K | 5.8% | 5 |
| Jan 2026 | Rab | 368K | 4.6% | 6 |
| Feb 2026 | Patagonia | 3.4M | 56.2% | 1 |
| Feb 2026 | Barbour | 823K | 13.8% | 2 |
| Feb 2026 | Helly Hansen | 673K | 11.3% | 3 |
| Feb 2026 | Carhartt | 450K | 7.5% | 4 |
| Feb 2026 | Rab | 368K | 6.2% | 5 |
| Feb 2026 | Columbia | 300K | 5% | 6 |
| Mar 2026 | Patagonia | 3.4M | 59.6% | 1 |
| Mar 2026 | Barbour | 1M | 17.8% | 2 |
| Mar 2026 | Helly Hansen | 450K | 8% | 3 |
| Mar 2026 | Carhartt | 301K | 5.4% | 4 |
| Mar 2026 | Rab | 301K | 5.4% | 5 |
| Mar 2026 | Columbia | 220K | 3.9% | 6 |
| Apr 2026 | Patagonia | 2.7M | 59.1% | 1 |
| Apr 2026 | Barbour | 823K | 17.8% | 2 |
| Apr 2026 | Helly Hansen | 368K | 7.9% | 3 |
| Apr 2026 | Rab | 301K | 6.5% | 4 |
| Apr 2026 | Carhartt | 201K | 4.3% | 5 |
| Apr 2026 | Columbia | 201K | 4.3% | 6 |
| May 2026 | Patagonia | 2.7M | 60.7% | 1 |
| May 2026 | Barbour | 673K | 14.9% | 2 |
| May 2026 | Helly Hansen | 450K | 10% | 3 |
| May 2026 | Rab | 301K | 6.7% | 4 |
| May 2026 | Columbia | 184K | 4.1% | 5 |
| May 2026 | Carhartt | 165K | 3.7% | 6 |
| Jun 2026 | Patagonia | 2.7M | 65.3% | 1 |
| Jun 2026 | Barbour | 450K | 10.7% | 2 |
| Jun 2026 | Helly Hansen | 368K | 8.8% | 3 |
| Jun 2026 | Rab | 301K | 7.2% | 4 |
| Jun 2026 | Columbia | 171K | 4.1% | 5 |
| Jun 2026 | Carhartt | 165K | 3.9% | 6 |
| Jul 2026 | Patagonia | 2.7M | 64.3% | 1 |
| Jul 2026 | Barbour | 450K | 10.6% | 2 |
| Jul 2026 | Helly Hansen | 368K | 8.6% | 3 |
| Jul 2026 | Rab | 368K | 8.6% | 4 |
| Jul 2026 | Columbia | 171K | 4% | 5 |
| Jul 2026 | Carhartt | 165K | 3.9% | 6 |
| Aug 2026 | Patagonia | 2.7M | 56.7% | 1 |
| Aug 2026 | Barbour | 823K | 17% | 2 |
| Aug 2026 | Helly Hansen | 450K | 9.3% | 3 |
| Aug 2026 | Rab | 368K | 7.6% | 4 |
| Aug 2026 | Carhartt | 246K | 5.1% | 5 |
| Aug 2026 | Columbia | 209K | 4.3% | 6 |
| Sep 2026 | Patagonia | 2.7M | 49.2% | 1 |
| Sep 2026 | Barbour | 1.2M | 21.9% | 2 |
| Sep 2026 | Helly Hansen | 550K | 9.9% | 3 |
| Sep 2026 | Carhartt | 450K | 8.1% | 4 |
| Sep 2026 | Rab | 368K | 6.6% | 5 |
| Sep 2026 | Columbia | 245K | 4.4% | 6 |

## What is being compared

- **Barbour**: Measured on the search term “barbour”.
- **Carhartt**: Measured on the search term “carhartt jacket”.
- **Columbia**: Measured on the search terms “columbia jacket” and “columbia sportswear”, summed into one figure.
- **Helly Hansen**: Measured on the search term “hellyhansen”.
- **Patagonia**: Measured on the search term “patagonia”.
- **Rab**: Measured on the search term “rab”.

- [Barbour](/demand/global-en/brands/barbour)
- [Carhartt](/demand/global-en/brands/carhartt)
- [Columbia](/demand/global-en/brands/columbia)
- [Helly Hansen](/demand/global-en/brands/helly-hansen)
- [Patagonia](/demand/global-en/brands/patagonia)
- [Rab](/demand/global-en/brands/rab)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among waterproof jacket brands worldwide?

In September 2026, Patagonia was the most searched among waterproof jacket brands worldwide, with an estimated 2.7M branded searches and 49.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Waterproof jacket brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/waterproof-jacket-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.