--- title: "Clarks vs Timberland: Which is searched more?" description: "Is Clarks or Timberland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/waterproof-boots-brands/compare/clarks-vs-timberland" publisher: "Brandwave" --- # Clarks vs Timberland: Which is searched more? Is Clarks or Timberland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clarks and Timberland - **Competitive set**: Waterproof boots brands - **Market**: Global - **Month measured**: Sep 2026 - **Clarks Share of Search**: 13.4% - **Timberland Share of Search**: 20% ## Is Clarks or Timberland more popular in search? - In September 2026, Timberland had more branded searches than Clarks among waterproof boots brands worldwide. Timberland had about 2.2 million branded searches, while Clarks had 1.5 million. Timberland made up 20% of all waterproof boots brand searches we track, and Clarks accounted for 13.4%. - Timberland was ahead of Clarks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clarks’ share of searches among waterproof boots brands worldwide moved from 12% to 13.4%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Timberland’s share of searches among waterproof boots brands worldwide moved from 26.8% to 20%, and its estimated monthly branded searches moved from 3.4M to 2.2M. ## Top waterproof boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Timberland was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Clarks did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | KEEN | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Timberland | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Columbia | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Hunter | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bogs | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Salomon | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Skechers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ariat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproof boots brands - Asked ChatGPT "Which waterproof boots brand should I buy?": 1. Merrell, 2. KEEN, 3. Timberland, 4. Columbia, 5. Salomon - Asked ChatGPT "What are the best waterproof boots brands?": 1. Merrell, 2. KEEN, 3. Salomon, 4. Bogs, 5. Hunter, 6. Timberland, 7. Columbia - Asked ChatGPT "What's the best waterproof boots brand for wet weather?": 1. Merrell, 2. KEEN, 3. Hunter, 4. Bogs, 5. Timberland - Searched Google, AI Overview "waterproof work boots": named none of the brands we track - Searched Google, AI Overview "women's waterproof boots": 1. Columbia, 2. Timberland, 3. Merrell Not named in any answer: Skechers, Clarks and Ariat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for waterproof boots brands worldwide in September 2026? - In September 2026, Timberland gained share of searches among waterproof boots brands worldwide, from 19.5% to 20%. - In September 2026, Clarks lost share of searches among waterproof boots brands worldwide, from 15.9% to 13.4%. ## Month by month | Month | Clarks estimated searches | Clarks Share of Search | Clarks rank | Timberland estimated searches | Timberland Share of Search | Timberland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 12% | 3 | 3.4M | 26.8% | 2 | | Nov 2025 | 1.8M | 11.1% | 3 | 5M | 30.3% | 2 | | Dec 2025 | 1.5M | 10.8% | 3 | 4.1M | 29.5% | 2 | | Jan 2026 | 1.5M | 11.9% | 3 | 3.4M | 26.6% | 2 | | Feb 2026 | 1.2M | 12.6% | 3 | 2.2M | 23% | 2 | | Mar 2026 | 1.5M | 13.9% | 3 | 1.8M | 17% | 2 | | Apr 2026 | 1.5M | 13.9% | 3 | 1.8M | 17% | 2 | | May 2026 | 1.5M | 12.4% | 3 | 1.8M | 15.1% | 2 | | Jun 2026 | 1.5M | 14.5% | 2 | 1.5M | 14.5% | 3 | | Jul 2026 | 1.5M | 15.9% | 3 | 1.8M | 19.4% | 2 | | Aug 2026 | 1.8M | 15.9% | 3 | 2.2M | 19.5% | 2 | | Sep 2026 | 1.5M | 13.4% | 3 | 2.2M | 20% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Clarks’ and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clarks**: Measured on the search term “clarks”. - **Timberland**: Measured on the search term “timberland”. - [Clarks profile](/demand/global-en/brands/clarks) - [Timberland profile](/demand/global-en/brands/timberland) - [All waterproof boots brands worldwide](/demand/global-en/categories/waterproof-boots-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clarks or Timberland more popular in search? In September 2026, Timberland had more branded searches than Clarks among waterproof boots brands worldwide. Timberland had about 2.2 million branded searches, while Clarks had 1.5 million. Timberland made up 20% of all waterproof boots brand searches we track, and Clarks accounted for 13.4%. ## Cite this page Brandwave. "Clarks vs Timberland: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/waterproof-boots-brands/compare/clarks-vs-timberland This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/waterproof-boots-brands/compare/clarks-vs-timberland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.