--- title: "Watering system brands: Which brands are most popular in search?" description: "Compare the garden watering system brands people buy. Share of Search among Gardena, Netafim, Rachio, Orbit World Travel and Holman, the watering system brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/watering-system-brands" publisher: "Brandwave" --- # Watering system brands: Which brands are most popular in search? Compare the garden watering system brands people buy. Share of Search among Gardena, Netafim, Rachio, Orbit World Travel and Holman, the watering system brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Watering system brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Gardena, 84.6% ## Which brand is most popular in search among watering system brands worldwide? - In August 2026, Gardena was the most searched among watering system brands worldwide, with an estimated 246K branded searches and 84.6% estimated Share of Search within this set. - Netafim is in 2nd place, 75.3 percentage points behind at 9.3% Share of Search. - Across the 11 months ending August 2026, Gardena’s estimated Share of Search among watering system brands worldwide increased from 78.4% to 84.6%. - Across the 11 months ending August 2026, Netafim’s estimated Share of Search among watering system brands worldwide decreased from 12.9% to 9.3%. - Across the 11 months ending August 2026, Rachio’s estimated Share of Search among watering system brands worldwide decreased from 7% to 5.1%. - Across the 11 months ending August 2026, Orbit World Travel’s estimated Share of Search among watering system brands worldwide decreased from 1.4% to 0.83%. - Across the 11 months ending August 2026, Gardena’s estimated Share of Search among watering system brands worldwide peaked at 89.6% in May 2026 and was lowest at 77.9% in January 2026. - Across the 11 months ending August 2026, Netafim’s estimated Share of Search among watering system brands worldwide peaked at 15.6% in January 2026 and was lowest at 5.4% in May 2026. - Across the 11 months ending August 2026, Rachio’s estimated Share of Search among watering system brands worldwide peaked at 7% in October 2025 and was lowest at 4% in February 2026. - Across the 11 months ending August 2026, Holman held steady: its estimated Share of Search among watering system brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Gardena vs Netafim: compare search popularity](/demand/global-en/compare/gardena-vs-netafim): 84.6% against 9.3% Share of Search. - [Gardena vs Rachio: compare search popularity](/demand/global-en/compare/gardena-vs-rachio): 84.6% against 5.1% Share of Search. - [Netafim vs Rachio: compare search popularity](/demand/global-en/compare/netafim-vs-rachio): 9.3% against 5.1% Share of Search. ## How did search popularity change for watering system brands worldwide in August 2026? - In August 2026, Netafim gained estimated Share of Search among watering system brands worldwide, from 7.8% to 9.3%. - In August 2026, Gardena lost estimated Share of Search among watering system brands worldwide, from 86.3% to 84.6%. - Estimated monthly branded searches for Holman worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026. - Estimated monthly branded searches for Orbit World Travel worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Gardena | 84.6% | 246K | -18.3% | Gardena | | 2 | Netafim | 9.3% | 27.1K | 0.0% | Netafim | | 3 | Rachio | 5.1% | 14.8K | -18.2% | Rachio | | 4 | Orbit World Travel | 0.83% | 2.4K | 0.0% | Orbit World Travel | | 5 | Holman | 0.11% | 320 | +23.1% | Holman | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gardena | 165K | 78.4% | 1 | | Oct 2025 | Netafim | 27.1K | 12.9% | 2 | | Oct 2025 | Rachio | 14.8K | 7% | 3 | | Oct 2025 | Orbit World Travel | 2.9K | 1.4% | 4 | | Oct 2025 | Holman | 590 | 0.28% | 5 | | Nov 2025 | Gardena | 165K | 80.5% | 1 | | Nov 2025 | Netafim | 27.1K | 13.2% | 2 | | Nov 2025 | Rachio | 9.9K | 4.8% | 3 | | Nov 2025 | Orbit World Travel | 2.4K | 1.2% | 4 | | Nov 2025 | Holman | 590 | 0.29% | 5 | | Dec 2025 | Gardena | 135K | 80.2% | 1 | | Dec 2025 | Netafim | 22.2K | 13.2% | 2 | | Dec 2025 | Rachio | 8.1K | 4.8% | 3 | | Dec 2025 | Orbit World Travel | 2.4K | 1.4% | 4 | | Dec 2025 | Holman | 720 | 0.43% | 5 | | Jan 2026 | Gardena | 135K | 77.9% | 1 | | Jan 2026 | Netafim | 27.1K | 15.6% | 2 | | Jan 2026 | Rachio | 8.1K | 4.7% | 3 | | Jan 2026 | Orbit World Travel | 2.4K | 1.4% | 4 | | Jan 2026 | Holman | 720 | 0.42% | 5 | | Feb 2026 | Gardena | 165K | 81.2% | 1 | | Feb 2026 | Netafim | 27.1K | 13.3% | 2 | | Feb 2026 | Rachio | 8.1K | 4% | 3 | | Feb 2026 | Orbit World Travel | 2.4K | 1.2% | 4 | | Feb 2026 | Holman | 480 | 0.24% | 5 | | Mar 2026 | Gardena | 301K | 85.6% | 1 | | Mar 2026 | Netafim | 33.1K | 9.4% | 2 | | Mar 2026 | Rachio | 14.8K | 4.2% | 3 | | Mar 2026 | Orbit World Travel | 2.4K | 0.68% | 4 | | Mar 2026 | Holman | 320 | 0.09% | 5 | | Apr 2026 | Gardena | 368K | 88.5% | 1 | | Apr 2026 | Netafim | 27.1K | 6.5% | 2 | | Apr 2026 | Rachio | 18.1K | 4.4% | 3 | | Apr 2026 | Orbit World Travel | 2.4K | 0.58% | 4 | | Apr 2026 | Holman | 320 | 0.08% | 5 | | May 2026 | Gardena | 450K | 89.6% | 1 | | May 2026 | Netafim | 27.1K | 5.4% | 2 | | May 2026 | Rachio | 22.2K | 4.4% | 3 | | May 2026 | Orbit World Travel | 2.4K | 0.48% | 4 | | May 2026 | Holman | 260 | 0.05% | 5 | | Jun 2026 | Gardena | 368K | 86.4% | 1 | | Jun 2026 | Netafim | 33.1K | 7.8% | 2 | | Jun 2026 | Rachio | 22.2K | 5.2% | 3 | | Jun 2026 | Orbit World Travel | 2.4K | 0.56% | 4 | | Jun 2026 | Holman | 260 | 0.06% | 5 | | Jul 2026 | Gardena | 301K | 86.3% | 1 | | Jul 2026 | Netafim | 27.1K | 7.8% | 2 | | Jul 2026 | Rachio | 18.1K | 5.2% | 3 | | Jul 2026 | Orbit World Travel | 2.4K | 0.69% | 4 | | Jul 2026 | Holman | 260 | 0.07% | 5 | | Aug 2026 | Gardena | 246K | 84.6% | 1 | | Aug 2026 | Netafim | 27.1K | 9.3% | 2 | | Aug 2026 | Rachio | 14.8K | 5.1% | 3 | | Aug 2026 | Orbit World Travel | 2.4K | 0.83% | 4 | | Aug 2026 | Holman | 320 | 0.11% | 5 | | Sep 2026 | Gardena | — | — | — | | Sep 2026 | Holman | — | — | — | | Sep 2026 | Netafim | — | — | — | | Sep 2026 | Orbit World Travel | — | — | — | | Sep 2026 | Rachio | — | — | — | ## What is being compared - **Gardena**: Measured on the search term “gardena”. - **Holman**: Measured on the search term “holman hose”. - **Netafim**: Measured on the search term “netafim”. - **Orbit World Travel**: Measured on the search term “orbit travel”. - **Rachio**: Measured on the search term “rachio”. - [Gardena](/demand/global-en/brands/gardena) - [Holman](/demand/global-en/brands/holman) - [Netafim](/demand/global-en/brands/netafim) - [Orbit World Travel](/demand/global-en/brands/orbit-world-travel) - [Rachio](/demand/global-en/brands/rachio) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among watering system brands worldwide? In August 2026, Gardena was the most searched among watering system brands worldwide, with an estimated 246K branded searches and 84.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Watering system brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/watering-system-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/watering-system-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.