--- title: "Fiskars vs Gardena: Which is searched more?" description: "Is Fiskars or Gardena more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watering can brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/watering-can-brands/compare/fiskars-vs-gardena" publisher: "Brandwave" --- # Fiskars vs Gardena: Which is searched more? Is Fiskars or Gardena more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watering can brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fiskars and Gardena - **Competitive set**: Watering can brands - **Market**: Global - **Month measured**: Sep 2026 - **Fiskars Share of Search**: 30% - **Gardena Share of Search**: 36.1% ## Is Fiskars or Gardena more popular in search? - In September 2026, Gardena had more branded searches than Fiskars among watering can brands worldwide. Gardena had about 201,000 branded searches, while Fiskars had 167,000. Gardena made up 36.1% of all watering can brand searches we track, and Fiskars accounted for 30%. - The lead changed hands 2 times in the 12 months ending September 2026: Fiskars took it in November 2025, Gardena took it in February 2026. - Across the 12 months ending September 2026, Fiskars’ share of searches among watering can brands worldwide moved from 30.3% to 30%, and its estimated monthly branded searches moved from 159K to 167K. - Across the 12 months ending September 2026, Gardena’s share of searches among watering can brands worldwide moved from 31.5% to 36.1%, and its estimated monthly branded searches moved from 165K to 201K. ## Top watering can brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gardena did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haws | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Behrens | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Fiskars | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Gardena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Neta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hozelock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burgon & Ball | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Draper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about watering can brands - Asked ChatGPT "Which watering can brand should I buy?": 1. Haws, 2. Fiskars, 3. Behrens - Asked ChatGPT "What are the best watering can brands?": 1. Haws, 2. Behrens, 3. Fiskars - Asked ChatGPT "What's the best watering can brand for houseplants and garden?": 1. Haws, 2. Behrens - Searched Google, AI Overview "best watering can": 1. Haws - Searched Google, AI Overview "watering can for plants": named none of the brands we track Not named in any answer: Gardena, Neta, Hozelock, Burgon & Ball and Draper. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for watering can brands worldwide in September 2026? - In September 2026, Gardena lost share of searches among watering can brands worldwide, from 39.5% to 36.1%. ## Month by month | Month | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | Gardena estimated searches | Gardena Share of Search | Gardena rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 159K | 30.3% | 2 | 165K | 31.5% | 1 | | Nov 2025 | 187K | 33.9% | 1 | 165K | 30% | 2 | | Dec 2025 | 165K | 35.1% | 1 | 135K | 28.7% | 2 | | Jan 2026 | 160K | 31.6% | 1 | 135K | 26.8% | 2 | | Feb 2026 | 152K | 31.7% | 2 | 165K | 34.4% | 1 | | Mar 2026 | 190K | 26.9% | 2 | 301K | 42.6% | 1 | | Apr 2026 | 207K | 26.5% | 2 | 368K | 47.1% | 1 | | May 2026 | 216K | 24.4% | 2 | 450K | 50.8% | 1 | | Jun 2026 | 168K | 22.7% | 2 | 368K | 49.8% | 1 | | Jul 2026 | 180K | 26% | 2 | 301K | 43.4% | 1 | | Aug 2026 | 188K | 30.1% | 2 | 246K | 39.5% | 1 | | Sep 2026 | 167K | 30% | 2 | 201K | 36.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fiskars’ and Gardena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fiskars**: Measured on the search terms “fiskars”, “fiskars scissors” and “fiskars weed puller”, summed into one figure. - **Gardena**: Measured on the search term “gardena”. - [Fiskars profile](/demand/global-en/brands/fiskars) - [Gardena profile](/demand/global-en/brands/gardena) - [All watering can brands worldwide](/demand/global-en/categories/watering-can-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fiskars or Gardena more popular in search? In September 2026, Gardena had more branded searches than Fiskars among watering can brands worldwide. Gardena had about 201,000 branded searches, while Fiskars had 167,000. Gardena made up 36.1% of all watering can brand searches we track, and Fiskars accounted for 30%. ## Cite this page Brandwave. "Fiskars vs Gardena: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/watering-can-brands/compare/fiskars-vs-gardena This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/watering-can-brands/compare/fiskars-vs-gardena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.