---
title: "Draper vs Gardena: Which is more popular by branded search?"
description: "Which is more popular in search, Draper or Gardena? Compare estimated monthly branded-search demand and Share of Search inside the Watering can brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/watering-can-brands/compare/draper-vs-gardena"
publisher: "Brandwave"
---

# Draper vs Gardena: Which is more popular by branded search?

Which is more popular in search, Draper or Gardena? Compare estimated monthly branded-search demand and Share of Search inside the Watering can brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Draper and Gardena
- **Competitive set**: Watering can brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Draper Share of Search**: 28.4%
- **Gardena Share of Search**: 42.3%

## Which is more popular in search, Draper or Gardena?

- In August 2026, Gardena had more branded searches than Draper among watering can brands worldwide. Gardena was estimated to have 246K branded searches compared to Draper’s 165K, and held a 42.3% Share of Search versus Draper’s 28.4%.
- The lead changed hands 2 times in the 11 months ending August 2026: Draper took it in March 2026, Gardena took it in April 2026.
- Across the 11 months ending August 2026, Draper’s estimated Share of Search among watering can brands worldwide moved from 24.1% to 28.4%, and its estimated monthly branded searches moved from 110K to 165K.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among watering can brands worldwide moved from 36.2% to 42.3%, and its estimated monthly branded searches moved from 165K to 246K.

## How did search popularity change for watering can brands worldwide in August 2026?

- In August 2026, Draper gained estimated Share of Search among watering can brands worldwide, from 18.2% to 28.4%.
- In August 2026, Gardena lost estimated Share of Search among watering can brands worldwide, from 49.8% to 42.3%.

## Month by month

| Month | Draper estimated searches | Draper Share of Search | Draper rank | Gardena estimated searches | Gardena Share of Search | Gardena rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 24.1% | 3 | 165K | 36.2% | 1 |
| Nov 2025 | 90.5K | 21% | 3 | 165K | 38.2% | 1 |
| Dec 2025 | 74K | 20.6% | 3 | 135K | 37.5% | 1 |
| Jan 2026 | 90.5K | 22.5% | 3 | 135K | 33.6% | 1 |
| Feb 2026 | 165K | 34.6% | 1 | 165K | 34.6% | 2 |
| Mar 2026 | 368K | 42.5% | 1 | 301K | 34.8% | 2 |
| Apr 2026 | 135K | 19.5% | 2 | 368K | 53.2% | 1 |
| May 2026 | 110K | 14.5% | 2 | 450K | 59.1% | 1 |
| Jun 2026 | 201K | 26.7% | 2 | 368K | 48.9% | 1 |
| Jul 2026 | 110K | 18.2% | 2 | 301K | 49.8% | 1 |
| Aug 2026 | 165K | 28.4% | 2 | 246K | 42.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Draper’s and Gardena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Draper**: Measured on the search term “draper”.
- **Gardena**: Measured on the search term “gardena”.

- [Draper profile](/demand/global-en/brands/draper)
- [Gardena profile](/demand/global-en/brands/gardena)
- [All watering can brands worldwide](/demand/global-en/categories/watering-can-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Draper or Gardena?

In August 2026, Gardena had more branded searches than Draper among watering can brands worldwide. Gardena was estimated to have 246K branded searches compared to Draper’s 165K, and held a 42.3% Share of Search versus Draper’s 28.4%.

## Cite this page

Brandwave. "Draper vs Gardena: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/watering-can-brands/compare/draper-vs-gardena

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/watering-can-brands/compare/draper-vs-gardena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.