---
title: "Watering can brands: Which brands are most popular in search?"
description: "Compare the watering can brands people search for. Share of Search among Gardena, Draper, Neta, Hozelock, Haws and Burgon & Ball, the watering can brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/watering-can-brands"
publisher: "Brandwave"
---

# Watering can brands: Which brands are most popular in search?

Compare the watering can brands people search for. Share of Search among Gardena, Draper, Neta, Hozelock, Haws and Burgon & Ball, the watering can brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Watering can brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gardena, 42.3%

## Which brand is most popular in search among watering can brands worldwide?

- In August 2026, Gardena was the most searched among watering can brands worldwide, with an estimated 246K branded searches and 42.3% estimated Share of Search within this set.
- Draper is in 2nd place, 13.9 percentage points behind at 28.4% Share of Search.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among watering can brands worldwide increased from 36.2% to 42.3%.
- Across the 11 months ending August 2026, Draper’s estimated Share of Search among watering can brands worldwide increased from 24.1% to 28.4%.
- Across the 11 months ending August 2026, Neta’s estimated Share of Search among watering can brands worldwide decreased from 29.6% to 18.9%.
- Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among watering can brands worldwide increased from 3.2% to 5.7%.
- Across the 11 months ending August 2026, Haws’ estimated Share of Search among watering can brands worldwide decreased from 5.9% to 3.8%.
- Across the 11 months ending August 2026, Gardena’s estimated Share of Search among watering can brands worldwide peaked at 59.1% in May 2026 and was lowest at 33.6% in January 2026.
- Across the 11 months ending August 2026, Draper’s estimated Share of Search among watering can brands worldwide peaked at 42.5% in March 2026 and was lowest at 14.5% in May 2026.
- Across the 11 months ending August 2026, Neta’s estimated Share of Search among watering can brands worldwide peaked at 33.6% in January 2026 and was lowest at 14.5% in May 2026.
- Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among watering can brands worldwide peaked at 10% in July 2026 and was lowest at 2.8% in November 2025.
- Across the 11 months ending August 2026, Haws’ estimated Share of Search among watering can brands worldwide peaked at 6.2% in December 2025 and was lowest at 2.4% in June 2026.
- Across the 11 months ending August 2026, Burgon & Ball’s estimated Share of Search among watering can brands worldwide peaked at 1.8% in December 2025 and was lowest at 0.76% in March 2026.
- Across the 11 months ending August 2026, Draper rose from 3rd to 2nd among watering can brands worldwide.
- Across the 11 months ending August 2026, Neta fell from 2nd to 3rd among watering can brands worldwide.
- Across the 11 months ending August 2026, Hozelock rose from 5th to 4th among watering can brands worldwide.
- Across the 11 months ending August 2026, Haws fell from 4th to 5th among watering can brands worldwide.
- Across the 11 months ending August 2026, Burgon & Ball held steady: its estimated Share of Search among watering can brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Gardena vs Draper: compare search popularity](/demand/global-en/compare/draper-vs-gardena): 42.3% against 28.4% Share of Search.
- [Gardena vs Neta: compare search popularity](/demand/global-en/compare/gardena-vs-neta): 42.3% against 18.9% Share of Search.
- [Gardena vs Hozelock: compare search popularity](/demand/global-en/compare/gardena-vs-hozelock): 42.3% against 5.7% Share of Search.
- [Gardena vs Haws: compare search popularity](/demand/global-en/compare/gardena-vs-haws): 42.3% against 3.8% Share of Search.
- [Draper vs Neta: compare search popularity](/demand/global-en/compare/draper-vs-neta): 28.4% against 18.9% Share of Search.
- [Draper vs Hozelock: compare search popularity](/demand/global-en/compare/draper-vs-hozelock): 28.4% against 5.7% Share of Search.
- [Draper vs Haws: compare search popularity](/demand/global-en/compare/draper-vs-haws): 28.4% against 3.8% Share of Search.
- [Neta vs Hozelock: compare search popularity](/demand/global-en/compare/hozelock-vs-neta): 18.9% against 5.7% Share of Search.
- [Neta vs Haws: compare search popularity](/demand/global-en/compare/haws-vs-neta): 18.9% against 3.8% Share of Search.
- [Hozelock vs Haws: compare search popularity](/demand/global-en/compare/haws-vs-hozelock): 5.7% against 3.8% Share of Search.

## How did search popularity change for watering can brands worldwide in August 2026?

- In August 2026, Draper gained estimated Share of Search among watering can brands worldwide, from 18.2% to 28.4%.
- In August 2026, Haws gained estimated Share of Search among watering can brands worldwide, from 3% to 3.8%.
- In August 2026, Neta gained estimated Share of Search among watering can brands worldwide, from 18.2% to 18.9%.
- In August 2026, Gardena lost estimated Share of Search among watering can brands worldwide, from 49.8% to 42.3%.
- In August 2026, Hozelock lost estimated Share of Search among watering can brands worldwide, from 10% to 5.7%.
- Estimated monthly branded searches for Burgon & Ball worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gardena | 42.3% | 246K | -18.3% | Gardena |
| 2 | Draper | 28.4% | 165K | +50.0% | Draper |
| 3 | Neta | 18.9% | 110K | 0.0% | Neta |
| 4 | Hozelock | 5.7% | 33.1K | -45.3% | Hozelock |
| 5 | Haws | 3.8% | 22.2K | +22.7% | Haws |
| 6 | Burgon & Ball | 0.93% | 5.4K | 0.0% | Burgon & Ball |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gardena | 165K | 36.2% | 1 |
| Oct 2025 | Neta | 135K | 29.6% | 2 |
| Oct 2025 | Draper | 110K | 24.1% | 3 |
| Oct 2025 | Haws | 27.1K | 5.9% | 4 |
| Oct 2025 | Hozelock | 14.8K | 3.2% | 5 |
| Oct 2025 | Burgon & Ball | 4.4K | 0.96% | 6 |
| Nov 2025 | Gardena | 165K | 38.2% | 1 |
| Nov 2025 | Neta | 135K | 31.3% | 2 |
| Nov 2025 | Draper | 90.5K | 21% | 3 |
| Nov 2025 | Haws | 22.2K | 5.1% | 4 |
| Nov 2025 | Hozelock | 12.1K | 2.8% | 5 |
| Nov 2025 | Burgon & Ball | 6.6K | 1.5% | 6 |
| Dec 2025 | Gardena | 135K | 37.5% | 1 |
| Dec 2025 | Neta | 110K | 30.6% | 2 |
| Dec 2025 | Draper | 74K | 20.6% | 3 |
| Dec 2025 | Haws | 22.2K | 6.2% | 4 |
| Dec 2025 | Hozelock | 12.1K | 3.4% | 5 |
| Dec 2025 | Burgon & Ball | 6.6K | 1.8% | 6 |
| Jan 2026 | Gardena | 135K | 33.6% | 1 |
| Jan 2026 | Neta | 135K | 33.6% | 2 |
| Jan 2026 | Draper | 90.5K | 22.5% | 3 |
| Jan 2026 | Haws | 22.2K | 5.5% | 4 |
| Jan 2026 | Hozelock | 14.8K | 3.7% | 5 |
| Jan 2026 | Burgon & Ball | 4.4K | 1.1% | 6 |
| Feb 2026 | Draper | 165K | 34.6% | 1 |
| Feb 2026 | Gardena | 165K | 34.6% | 2 |
| Feb 2026 | Neta | 110K | 23% | 3 |
| Feb 2026 | Haws | 18.1K | 3.8% | 4 |
| Feb 2026 | Hozelock | 14.8K | 3.1% | 5 |
| Feb 2026 | Burgon & Ball | 4.4K | 0.92% | 6 |
| Mar 2026 | Draper | 368K | 42.5% | 1 |
| Mar 2026 | Gardena | 301K | 34.8% | 2 |
| Mar 2026 | Neta | 135K | 15.6% | 3 |
| Mar 2026 | Hozelock | 33.1K | 3.8% | 4 |
| Mar 2026 | Haws | 22.2K | 2.6% | 5 |
| Mar 2026 | Burgon & Ball | 6.6K | 0.76% | 6 |
| Apr 2026 | Gardena | 368K | 53.2% | 1 |
| Apr 2026 | Draper | 135K | 19.5% | 2 |
| Apr 2026 | Neta | 110K | 15.9% | 3 |
| Apr 2026 | Hozelock | 49.5K | 7.2% | 4 |
| Apr 2026 | Haws | 22.2K | 3.2% | 5 |
| Apr 2026 | Burgon & Ball | 6.6K | 0.95% | 6 |
| May 2026 | Gardena | 450K | 59.1% | 1 |
| May 2026 | Draper | 110K | 14.5% | 2 |
| May 2026 | Neta | 110K | 14.5% | 3 |
| May 2026 | Hozelock | 60.5K | 8% | 4 |
| May 2026 | Haws | 22.2K | 2.9% | 5 |
| May 2026 | Burgon & Ball | 8.1K | 1.1% | 6 |
| Jun 2026 | Gardena | 368K | 48.9% | 1 |
| Jun 2026 | Draper | 201K | 26.7% | 2 |
| Jun 2026 | Neta | 110K | 14.6% | 3 |
| Jun 2026 | Hozelock | 49.5K | 6.6% | 4 |
| Jun 2026 | Haws | 18.1K | 2.4% | 5 |
| Jun 2026 | Burgon & Ball | 6.6K | 0.88% | 6 |
| Jul 2026 | Gardena | 301K | 49.8% | 1 |
| Jul 2026 | Draper | 110K | 18.2% | 2 |
| Jul 2026 | Neta | 110K | 18.2% | 3 |
| Jul 2026 | Hozelock | 60.5K | 10% | 4 |
| Jul 2026 | Haws | 18.1K | 3% | 5 |
| Jul 2026 | Burgon & Ball | 5.4K | 0.89% | 6 |
| Aug 2026 | Gardena | 246K | 42.3% | 1 |
| Aug 2026 | Draper | 165K | 28.4% | 2 |
| Aug 2026 | Neta | 110K | 18.9% | 3 |
| Aug 2026 | Hozelock | 33.1K | 5.7% | 4 |
| Aug 2026 | Haws | 22.2K | 3.8% | 5 |
| Aug 2026 | Burgon & Ball | 5.4K | 0.93% | 6 |
| Sep 2026 | Burgon & Ball | — | — | — |
| Sep 2026 | Draper | — | — | — |
| Sep 2026 | Gardena | — | — | — |
| Sep 2026 | Haws | — | — | — |
| Sep 2026 | Hozelock | — | — | — |
| Sep 2026 | Neta | — | — | — |

## What is being compared

- **Burgon & Ball**: Measured on the search term “burgon and ball”.
- **Draper**: Measured on the search term “draper”.
- **Gardena**: Measured on the search term “gardena”.
- **Haws**: Measured on the search term “haws”.
- **Hozelock**: Measured on the search term “hozelock”.
- **Neta**: Measured on the search term “neta”.

- [Burgon & Ball](/demand/global-en/brands/burgon-and-ball)
- [Draper](/demand/global-en/brands/draper)
- [Gardena](/demand/global-en/brands/gardena)
- [Haws](/demand/global-en/brands/haws)
- [Hozelock](/demand/global-en/brands/hozelock)
- [Neta](/demand/global-en/brands/neta)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among watering can brands worldwide?

In August 2026, Gardena was the most searched among watering can brands worldwide, with an estimated 246K branded searches and 42.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Watering can brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/watering-can-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/watering-can-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.