--- title: "Water softeners: Which brands are most popular in search?" description: "Compare the water softeners people search for. Share of Search among Harvey, BWT, Culligan, EcoWater, WaterBoss and Kinetico, the water softeners Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/water-softeners" publisher: "Brandwave" --- # Water softeners: Which brands are most popular in search? Compare the water softeners people search for. Share of Search among Harvey, BWT, Culligan, EcoWater, WaterBoss and Kinetico, the water softeners Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Water softeners - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Harvey, 36.6% ## Which brand is most popular in search among water softeners worldwide? - In August 2026, Harvey was the most searched among water softeners worldwide, with an estimated 110K branded searches and 36.6% estimated Share of Search within this set. - BWT is in 2nd place, 6.5 percentage points behind at 30.1% Share of Search. - Across the 11 months ending August 2026, Harvey’s estimated Share of Search among water softeners worldwide increased from 25.7% to 36.6%. - Across the 11 months ending August 2026, BWT’s estimated Share of Search among water softeners worldwide decreased from 38.1% to 30.1%. - Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water softeners worldwide decreased from 25.7% to 24.6%. - Across the 11 months ending August 2026, EcoWater’s estimated Share of Search among water softeners worldwide decreased from 9.4% to 7.4%. - Across the 11 months ending August 2026, Harvey’s estimated Share of Search among water softeners worldwide peaked at 36.6% in August 2026 and was lowest at 22% in January 2026. - Across the 11 months ending August 2026, BWT’s estimated Share of Search among water softeners worldwide peaked at 42.1% in November 2025 and was lowest at 29.6% in April 2026. - Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water softeners worldwide peaked at 26.9% in January 2026 and was lowest at 18% in May 2026. - Across the 11 months ending August 2026, EcoWater’s estimated Share of Search among water softeners worldwide peaked at 10.4% in November 2025 and was lowest at 7.2% in June 2026. - Across the 11 months ending August 2026, Harvey rose from 3rd to 1st among water softeners worldwide. - Across the 11 months ending August 2026, BWT fell from 1st to 2nd among water softeners worldwide. - Across the 11 months ending August 2026, Culligan fell from 2nd to 3rd among water softeners worldwide. - Across the 11 months ending August 2026, WaterBoss and Kinetico held steady: their estimated Share of Search among water softeners worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Harvey vs BWT: compare search popularity](/demand/global-en/compare/bwt-vs-harvey): 36.6% against 30.1% Share of Search. - [Harvey vs Culligan: compare search popularity](/demand/global-en/compare/culligan-vs-harvey): 36.6% against 24.6% Share of Search. - [Harvey vs EcoWater: compare search popularity](/demand/global-en/compare/ecowater-vs-harvey): 36.6% against 7.4% Share of Search. - [BWT vs Culligan: compare search popularity](/demand/global-en/compare/bwt-vs-culligan): 30.1% against 24.6% Share of Search. - [BWT vs EcoWater: compare search popularity](/demand/global-en/compare/bwt-vs-ecowater): 30.1% against 7.4% Share of Search. - [Culligan vs EcoWater: compare search popularity](/demand/global-en/compare/culligan-vs-ecowater): 24.6% against 7.4% Share of Search. ## How did search popularity change for water softeners worldwide in August 2026? - Culligan’s estimated Share of Search among water softeners worldwide has gained ground for 3 months in a row, from 18% to 24.6% in August 2026. - Harvey’s estimated Share of Search among water softeners worldwide has gained ground for 3 months in a row, from 32.7% to 36.6% in August 2026. - Estimated monthly branded searches for WaterBoss worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. - Estimated monthly branded searches for Kinetico worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026. - Estimated monthly branded searches for EcoWater worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. - Estimated monthly branded searches for BWT worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Harvey | 36.6% | 110K | 0.0% | Harvey | | 2 | BWT | 30.1% | 90.5K | 0.0% | BWT | | 3 | Culligan | 24.6% | 74K | 0.0% | Culligan | | 4 | EcoWater | 7.4% | 22.2K | 0.0% | EcoWater | | 5 | WaterBoss | 0.96% | 2.9K | 0.0% | WaterBoss | | 6 | Kinetico | 0.33% | 1K | -23.1% | Kinetico | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | BWT | 110K | 38.1% | 1 | | Oct 2025 | Culligan | 74K | 25.7% | 2 | | Oct 2025 | Harvey | 74K | 25.7% | 3 | | Oct 2025 | EcoWater | 27.1K | 9.4% | 4 | | Oct 2025 | WaterBoss | 2.4K | 0.83% | 5 | | Oct 2025 | Kinetico | 880 | 0.31% | 6 | | Nov 2025 | BWT | 110K | 42.1% | 1 | | Nov 2025 | Culligan | 60.5K | 23.1% | 2 | | Nov 2025 | Harvey | 60.5K | 23.1% | 3 | | Nov 2025 | EcoWater | 27.1K | 10.4% | 4 | | Nov 2025 | WaterBoss | 2.4K | 0.92% | 5 | | Nov 2025 | Kinetico | 1K | 0.38% | 6 | | Dec 2025 | BWT | 90.5K | 38.2% | 1 | | Dec 2025 | Culligan | 60.5K | 25.5% | 2 | | Dec 2025 | Harvey | 60.5K | 25.5% | 3 | | Dec 2025 | EcoWater | 22.2K | 9.4% | 4 | | Dec 2025 | WaterBoss | 2.4K | 1% | 5 | | Dec 2025 | Kinetico | 1K | 0.42% | 6 | | Jan 2026 | BWT | 110K | 40% | 1 | | Jan 2026 | Culligan | 74K | 26.9% | 2 | | Jan 2026 | Harvey | 60.5K | 22% | 3 | | Jan 2026 | EcoWater | 27.1K | 9.9% | 4 | | Jan 2026 | WaterBoss | 2.4K | 0.87% | 5 | | Jan 2026 | Kinetico | 1K | 0.36% | 6 | | Feb 2026 | BWT | 90.5K | 33.3% | 1 | | Feb 2026 | Harvey | 90.5K | 33.3% | 2 | | Feb 2026 | Culligan | 60.5K | 22.2% | 3 | | Feb 2026 | EcoWater | 27.1K | 10% | 4 | | Feb 2026 | WaterBoss | 2.4K | 0.88% | 5 | | Feb 2026 | Kinetico | 1K | 0.37% | 6 | | Mar 2026 | BWT | 110K | 33.9% | 1 | | Mar 2026 | Harvey | 110K | 33.9% | 2 | | Mar 2026 | Culligan | 74K | 22.8% | 3 | | Mar 2026 | EcoWater | 27.1K | 8.3% | 4 | | Mar 2026 | WaterBoss | 2.4K | 0.74% | 5 | | Mar 2026 | Kinetico | 1.3K | 0.4% | 6 | | Apr 2026 | Harvey | 110K | 36% | 1 | | Apr 2026 | BWT | 90.5K | 29.6% | 2 | | Apr 2026 | Culligan | 74K | 24.2% | 3 | | Apr 2026 | EcoWater | 27.1K | 8.9% | 4 | | Apr 2026 | WaterBoss | 2.9K | 0.95% | 5 | | Apr 2026 | Kinetico | 1.3K | 0.43% | 6 | | May 2026 | BWT | 135K | 40.2% | 1 | | May 2026 | Harvey | 110K | 32.7% | 2 | | May 2026 | Culligan | 60.5K | 18% | 3 | | May 2026 | EcoWater | 27.1K | 8.1% | 4 | | May 2026 | WaterBoss | 2.4K | 0.71% | 5 | | May 2026 | Kinetico | 1K | 0.3% | 6 | | Jun 2026 | BWT | 110K | 35.9% | 1 | | Jun 2026 | Harvey | 110K | 35.9% | 2 | | Jun 2026 | Culligan | 60.5K | 19.7% | 3 | | Jun 2026 | EcoWater | 22.2K | 7.2% | 4 | | Jun 2026 | WaterBoss | 2.4K | 0.78% | 5 | | Jun 2026 | Kinetico | 1.3K | 0.42% | 6 | | Jul 2026 | Harvey | 110K | 36.6% | 1 | | Jul 2026 | BWT | 90.5K | 30.1% | 2 | | Jul 2026 | Culligan | 74K | 24.6% | 3 | | Jul 2026 | EcoWater | 22.2K | 7.4% | 4 | | Jul 2026 | WaterBoss | 2.9K | 0.96% | 5 | | Jul 2026 | Kinetico | 1.3K | 0.43% | 6 | | Aug 2026 | Harvey | 110K | 36.6% | 1 | | Aug 2026 | BWT | 90.5K | 30.1% | 2 | | Aug 2026 | Culligan | 74K | 24.6% | 3 | | Aug 2026 | EcoWater | 22.2K | 7.4% | 4 | | Aug 2026 | WaterBoss | 2.9K | 0.96% | 5 | | Aug 2026 | Kinetico | 1K | 0.33% | 6 | | Sep 2026 | BWT | — | — | — | | Sep 2026 | Culligan | — | — | — | | Sep 2026 | EcoWater | — | — | — | | Sep 2026 | Harvey | — | — | — | | Sep 2026 | Kinetico | — | — | — | | Sep 2026 | WaterBoss | — | — | — | ## What is being compared - **BWT**: Measured on the search term “bwt”. - **Culligan**: Measured on the search term “culligan water”. - **EcoWater**: Measured on the search term “eco water”. - **Harvey**: Measured on the search term “harvey ai”. - **Kinetico**: Measured on the search term “kinetico water”. - **WaterBoss**: Measured on the search term “water boss”. - [BWT](/demand/global-en/brands/bwt) - [Culligan](/demand/global-en/brands/culligan) - [EcoWater](/demand/global-en/brands/ecowater) - [Harvey](/demand/global-en/brands/harvey) - [Kinetico](/demand/global-en/brands/kinetico) - [WaterBoss](/demand/global-en/brands/waterboss) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among water softeners worldwide? In August 2026, Harvey was the most searched among water softeners worldwide, with an estimated 110K branded searches and 36.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Water softeners: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/water-softeners This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/water-softeners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.