---
title: "Water shoes: Which brands are most popular in search?"
description: "Compare the water shoes shoppers choose between. Share of Search among Merrell, Speedo, Cressi, Body Glove, Aqua Sphere and ALEADER, the water shoes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/water-shoes"
publisher: "Brandwave"
---

# Water shoes: Which brands are most popular in search?

Compare the water shoes shoppers choose between. Share of Search among Merrell, Speedo, Cressi, Body Glove, Aqua Sphere and ALEADER, the water shoes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Water shoes
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Merrell, 56%

## Which brand is most popular in search among water shoes worldwide?

- In August 2026, Merrell was the most searched among water shoes worldwide, with an estimated 691K branded searches and 56% estimated Share of Search within this set.
- Speedo is in 2nd place, 19.5 percentage points behind at 36.5% Share of Search.
- Across the 11 months ending August 2026, Speedo’s estimated Share of Search among water shoes worldwide decreased from 38.1% to 36.5%.
- Across the 11 months ending August 2026, Cressi’s estimated Share of Search among water shoes worldwide increased from 2.3% to 4%.
- Across the 11 months ending August 2026, Merrell’s estimated Share of Search among water shoes worldwide peaked at 59.9% in November 2025 and was lowest at 51.4% in July 2026.
- Across the 11 months ending August 2026, Speedo’s estimated Share of Search among water shoes worldwide peaked at 41.7% in February 2026 and was lowest at 34.8% in November 2025.
- Across the 11 months ending August 2026, Cressi’s estimated Share of Search among water shoes worldwide peaked at 4% in August 2026 and was lowest at 2.1% in February 2026.
- Across the 11 months ending August 2026, Body Glove’s estimated Share of Search among water shoes worldwide peaked at 6% in January 2026 and was lowest at 2.6% in November 2025.
- Across the 11 months ending August 2026, Cressi rose from 4th to 3rd among water shoes worldwide.
- Across the 11 months ending August 2026, Body Glove fell from 3rd to 4th among water shoes worldwide.
- Across the 11 months ending August 2026, Merrell, Aqua Sphere and ALEADER held steady: their estimated Share of Search among water shoes worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Merrell vs Speedo: compare search popularity](/demand/global-en/compare/merrell-vs-speedo): 56% against 36.5% Share of Search.
- [Merrell vs Cressi: compare search popularity](/demand/global-en/compare/cressi-vs-merrell): 56% against 4% Share of Search.
- [Merrell vs Body Glove: compare search popularity](/demand/global-en/compare/body-glove-vs-merrell): 56% against 2.7% Share of Search.
- [Speedo vs Cressi: compare search popularity](/demand/global-en/compare/cressi-vs-speedo): 36.5% against 4% Share of Search.
- [Speedo vs Body Glove: compare search popularity](/demand/global-en/compare/body-glove-vs-speedo): 36.5% against 2.7% Share of Search.
- [Cressi vs Body Glove: compare search popularity](/demand/global-en/compare/body-glove-vs-cressi): 4% against 2.7% Share of Search.

## How did search popularity change for water shoes worldwide in August 2026?

- In August 2026, Merrell gained estimated Share of Search among water shoes worldwide, from 51.4% to 56%.
- In August 2026, Speedo lost estimated Share of Search among water shoes worldwide, from 40.9% to 36.5%.
- Cressi’s estimated Share of Search among water shoes worldwide has gained ground for 3 months in a row, from 2.4% to 4% in August 2026.
- Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
- Estimated monthly branded searches for ALEADER worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Merrell | 56% | 691K | 0.0% | Merrell |
| 2 | Speedo | 36.5% | 450K | -18.2% | Speedo |
| 3 | Cressi | 4% | 49.5K | 0.0% | Cressi |
| 4 | Body Glove | 2.7% | 33.1K | -18.3% | Body Glove |
| 5 | Aqua Sphere | 0.8% | 9.9K | -18.2% | Aqua Sphere |
| 6 | ALEADER | 0.06% | 720 | -18.2% | ALEADER |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Merrell | 662K | 56.1% | 1 |
| Oct 2025 | Speedo | 450K | 38.1% | 2 |
| Oct 2025 | Body Glove | 33.1K | 2.8% | 3 |
| Oct 2025 | Cressi | 27.1K | 2.3% | 4 |
| Oct 2025 | Aqua Sphere | 8.1K | 0.69% | 5 |
| Oct 2025 | ALEADER | 590 | 0.05% | 6 |
| Nov 2025 | Merrell | 775K | 59.9% | 1 |
| Nov 2025 | Speedo | 450K | 34.8% | 2 |
| Nov 2025 | Body Glove | 33.1K | 2.6% | 3 |
| Nov 2025 | Cressi | 27.1K | 2.1% | 4 |
| Nov 2025 | Aqua Sphere | 8.1K | 0.63% | 5 |
| Nov 2025 | ALEADER | 720 | 0.06% | 6 |
| Dec 2025 | Merrell | 658K | 54.7% | 1 |
| Dec 2025 | Speedo | 450K | 37.4% | 2 |
| Dec 2025 | Body Glove | 60.5K | 5% | 3 |
| Dec 2025 | Cressi | 27.1K | 2.3% | 4 |
| Dec 2025 | Aqua Sphere | 6.6K | 0.55% | 5 |
| Dec 2025 | ALEADER | 880 | 0.07% | 6 |
| Jan 2026 | Merrell | 679K | 54.8% | 1 |
| Jan 2026 | Speedo | 450K | 36.3% | 2 |
| Jan 2026 | Body Glove | 74K | 6% | 3 |
| Jan 2026 | Cressi | 27.1K | 2.2% | 4 |
| Jan 2026 | Aqua Sphere | 8.1K | 0.65% | 5 |
| Jan 2026 | ALEADER | 720 | 0.06% | 6 |
| Feb 2026 | Merrell | 568K | 52.6% | 1 |
| Feb 2026 | Speedo | 450K | 41.7% | 2 |
| Feb 2026 | Body Glove | 33.1K | 3.1% | 3 |
| Feb 2026 | Cressi | 22.2K | 2.1% | 4 |
| Feb 2026 | Aqua Sphere | 6.6K | 0.61% | 5 |
| Feb 2026 | ALEADER | 590 | 0.05% | 6 |
| Mar 2026 | Merrell | 707K | 57.3% | 1 |
| Mar 2026 | Speedo | 450K | 36.5% | 2 |
| Mar 2026 | Body Glove | 40.5K | 3.3% | 3 |
| Mar 2026 | Cressi | 27.1K | 2.2% | 4 |
| Mar 2026 | Aqua Sphere | 8.1K | 0.66% | 5 |
| Mar 2026 | ALEADER | 590 | 0.05% | 6 |
| Apr 2026 | Merrell | 694K | 57.2% | 1 |
| Apr 2026 | Speedo | 450K | 37.1% | 2 |
| Apr 2026 | Body Glove | 33.1K | 2.7% | 3 |
| Apr 2026 | Cressi | 27.1K | 2.2% | 4 |
| Apr 2026 | Aqua Sphere | 8.1K | 0.67% | 5 |
| Apr 2026 | ALEADER | 590 | 0.05% | 6 |
| May 2026 | Merrell | 724K | 53.3% | 1 |
| May 2026 | Speedo | 550K | 40.5% | 2 |
| May 2026 | Body Glove | 40.5K | 3% | 3 |
| May 2026 | Cressi | 33.1K | 2.4% | 4 |
| May 2026 | Aqua Sphere | 9.9K | 0.73% | 5 |
| May 2026 | ALEADER | 590 | 0.04% | 6 |
| Jun 2026 | Merrell | 793K | 54.9% | 1 |
| Jun 2026 | Speedo | 550K | 38.1% | 2 |
| Jun 2026 | Cressi | 49.5K | 3.4% | 3 |
| Jun 2026 | Body Glove | 40.5K | 2.8% | 4 |
| Jun 2026 | Aqua Sphere | 9.9K | 0.69% | 5 |
| Jun 2026 | ALEADER | 720 | 0.05% | 6 |
| Jul 2026 | Merrell | 691K | 51.4% | 1 |
| Jul 2026 | Speedo | 550K | 40.9% | 2 |
| Jul 2026 | Cressi | 49.5K | 3.7% | 3 |
| Jul 2026 | Body Glove | 40.5K | 3% | 4 |
| Jul 2026 | Aqua Sphere | 12.1K | 0.9% | 5 |
| Jul 2026 | ALEADER | 880 | 0.07% | 6 |
| Aug 2026 | Merrell | 691K | 56% | 1 |
| Aug 2026 | Speedo | 450K | 36.5% | 2 |
| Aug 2026 | Cressi | 49.5K | 4% | 3 |
| Aug 2026 | Body Glove | 33.1K | 2.7% | 4 |
| Aug 2026 | Aqua Sphere | 9.9K | 0.8% | 5 |
| Aug 2026 | ALEADER | 720 | 0.06% | 6 |
| Sep 2026 | ALEADER | — | — | — |
| Sep 2026 | Aqua Sphere | — | — | — |
| Sep 2026 | Body Glove | — | — | — |
| Sep 2026 | Cressi | — | — | — |
| Sep 2026 | Merrell | — | — | — |
| Sep 2026 | Speedo | — | — | — |

## What is being compared

- **ALEADER**: Measured on the search term “aleader”.
- **Aqua Sphere**: Measured on the search term “aqua sphere”.
- **Body Glove**: Measured on the search term “body glove”.
- **Cressi**: Measured on the search term “cressi”.
- **Merrell**: Measured on the search terms “hiking boots merrell”, “hiking shoes merrell”, “merrell”, “merrell com”, “merrell hiking boots” and “merrell moab”, summed into one figure.
- **Speedo**: Measured on the search term “speedo”.

- [ALEADER](/demand/global-en/brands/aleader)
- [Aqua Sphere](/demand/global-en/brands/aqua-sphere)
- [Body Glove](/demand/global-en/brands/body-glove)
- [Cressi](/demand/global-en/brands/cressi)
- [Merrell](/demand/global-en/brands/merrell)
- [Speedo](/demand/global-en/brands/speedo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among water shoes worldwide?

In August 2026, Merrell was the most searched among water shoes worldwide, with an estimated 691K branded searches and 56% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Water shoes: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/water-shoes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/water-shoes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.