--- title: "Water kettle brands: Which are searched most?" description: "Compare the water kettle brands people buy. Share of Search among Smeg, Cuisinart and Breville, the water kettle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/water-kettle-brands" publisher: "Brandwave" --- # Water kettle brands: Which are searched most? Compare the water kettle brands people buy. Share of Search among Smeg, Cuisinart and Breville, the water kettle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Water kettle brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Smeg, 73.5% ## Which brand is most popular in search among water kettle brands worldwide? - In September 2026, Smeg was the most searched among water kettle brands worldwide, with an estimated 1M branded searches and 73.5% estimated Share of Search within this set. - Cuisinart is in 2nd place, 58.6 percentage points behind at 14.9% Share of Search. - Across the 12 months ending September 2026, Smeg’s estimated Share of Search among water kettle brands worldwide increased from 72.8% to 73.5%. - Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among water kettle brands worldwide decreased from 17.8% to 14.9%. - Across the 12 months ending September 2026, Breville’s estimated Share of Search among water kettle brands worldwide increased from 9.4% to 11.6%. - Across the 12 months ending September 2026, Smeg’s estimated Share of Search among water kettle brands worldwide peaked at 73.5% in September 2026 and was lowest at 64.3% in December 2025. - Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among water kettle brands worldwide peaked at 23.1% in December 2025 and was lowest at 14.9% in September 2026. - Across the 12 months ending September 2026, Breville’s estimated Share of Search among water kettle brands worldwide peaked at 12.6% in December 2025 and was lowest at 9.1% in January 2026. ## Compare search popularity between leading brands - [Smeg vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-smeg): 73.5% against 14.9% Share of Search. - [Smeg vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-smeg): 73.5% against 11.6% Share of Search. - [Cuisinart vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-cuisinart): 14.9% against 11.6% Share of Search. ## How did search popularity change for water kettle brands worldwide in September 2026? - In September 2026, Smeg gained estimated Share of Search among water kettle brands worldwide, from 69.8% to 73.5%. - In September 2026, Breville gained estimated Share of Search among water kettle brands worldwide, from 10.5% to 11.6%. - In September 2026, Cuisinart lost estimated Share of Search among water kettle brands worldwide, from 19.7% to 14.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Smeg | 73.5% | 1M | +16.7% | Smeg | | 2 | Cuisinart | 14.9% | 213K | -16.0% | Cuisinart | | 3 | Breville | 11.6% | 165K | +22.2% | Breville | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smeg | 1M | 72.8% | 1 | | Oct 2025 | Cuisinart | 256K | 17.8% | 2 | | Oct 2025 | Breville | 135K | 9.4% | 3 | | Nov 2025 | Smeg | 1.3M | 65.2% | 1 | | Nov 2025 | Cuisinart | 433K | 22.2% | 2 | | Nov 2025 | Breville | 246K | 12.6% | 3 | | Dec 2025 | Smeg | 1.3M | 64.3% | 1 | | Dec 2025 | Cuisinart | 452K | 23.1% | 2 | | Dec 2025 | Breville | 246K | 12.6% | 3 | | Jan 2026 | Smeg | 1.3M | 69.5% | 1 | | Jan 2026 | Cuisinart | 386K | 21.4% | 2 | | Jan 2026 | Breville | 165K | 9.1% | 3 | | Feb 2026 | Smeg | 1M | 73.3% | 1 | | Feb 2026 | Cuisinart | 233K | 16.9% | 2 | | Feb 2026 | Breville | 135K | 9.8% | 3 | | Mar 2026 | Smeg | 1M | 70.3% | 1 | | Mar 2026 | Cuisinart | 290K | 20.2% | 2 | | Mar 2026 | Breville | 135K | 9.4% | 3 | | Apr 2026 | Smeg | 857K | 71.1% | 1 | | Apr 2026 | Cuisinart | 213K | 17.7% | 2 | | Apr 2026 | Breville | 135K | 11.2% | 3 | | May 2026 | Smeg | 857K | 69.2% | 1 | | May 2026 | Cuisinart | 246K | 19.9% | 2 | | May 2026 | Breville | 135K | 10.9% | 3 | | Jun 2026 | Smeg | 734K | 68% | 1 | | Jun 2026 | Cuisinart | 210K | 19.5% | 2 | | Jun 2026 | Breville | 135K | 12.5% | 3 | | Jul 2026 | Smeg | 857K | 69.2% | 1 | | Jul 2026 | Cuisinart | 246K | 19.9% | 2 | | Jul 2026 | Breville | 135K | 10.9% | 3 | | Aug 2026 | Smeg | 899K | 69.8% | 1 | | Aug 2026 | Cuisinart | 254K | 19.7% | 2 | | Aug 2026 | Breville | 135K | 10.5% | 3 | | Sep 2026 | Smeg | 1M | 73.5% | 1 | | Sep 2026 | Cuisinart | 213K | 14.9% | 2 | | Sep 2026 | Breville | 165K | 11.6% | 3 | ## What is being compared - **Breville**: Measured on the search term “breville barista express”. - **Cuisinart**: Measured on the search terms “cuisinart”, “cuisinart bread maker” and “cuisinart food processor”, summed into one figure. - **Smeg**: Measured on the search terms “smeg”, “smeg coffee machine” and “smeg toaster”, summed into one figure. - [Breville](/demand/global-en/brands/breville) - [Cuisinart](/demand/global-en/brands/cuisinart) - [Smeg](/demand/global-en/brands/smeg) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among water kettle brands worldwide? In September 2026, Smeg was the most searched among water kettle brands worldwide, with an estimated 1M branded searches and 73.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Water kettle brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/water-kettle-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/water-kettle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.